Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike
New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.
'Gateways to Globalisation makes a significant contribution to the understanding of the emerging East Asian regional system of financial centres within the broader global context and how they interact within the global circuits of finance. In particular, it focuses on the emergence of the financial centres of Tokyo, Shanghai, Hong Kong and Singapore and the attempts by both national governments and the private sector to position them so that they become more competitive in the global and regional context. The volume shows much historical sensitivity showing that while the increase in the importance of these financial centres is principally post 1945, their emergence has been aided by the deep historical roots that go back several centuries. The book will be of great value in the interpretation of the role of East Asia in what many commentators have called the "Asian Century".' – Terry McGee, The University of British Columbia, Canada 'Gateways to Globalisation cogently demonstrates that Hong Kong, Singapore, Beijing, Shanghai, and Tokyo operate as gateways to Asia and as linchpins for Asia to the global economy. The authors' theoretical frameworks and original empirical research support provocative findings that challenge conventional thinking. Tokyo may decline as a global city. As Beijing and Shanghai ride China's rapid growth they face uncertainty about its future openness to the global economy. Vibrant Hong Kong and Singapore confront challenges from other rising centers.' – David Meyer, Washington University in St Louis, US 'This book distinguishes itself in its emphasis on historical and cultural links as well as contemporary globalization processes on large East Asian cities. Arising from a research program and four seminars, the editor has picked scholars who can relate past and present trends. Historical links of Japanese cities are explored. Leading world cities in the region are analysed in their evolution from entrepôts to modern gateways, service integrators, transport hubs and financial centres. It is a study of the integration and interrelationships of East Asian cities in the global economy.' – Yue-man Yeung, Chinese University of Hong Kong Asia's trading and financial hubs have become global cities which frequently have more in common and closer linkages with each other than with their corresponding hinterlands. As this book expounds, these global cities illustrate to what extent world trends deeply penetrate and permeate the national territorial interiors and processes that were otherwise presumed to be controlled by the State. Gateways to Globalisation is soundly based on accurate and extensive research (including perspectives from historians, economists, geographers and sociologists) from China, Japan, Singapore and Hong Kong, in order to grasp the regional character of trade and finance, beyond national borders and traditional academic frameworks. The book documents that today, major urban centres such as Tokyo, Beijing, Singapore, Hong Kong and Shanghai situated on the periphery of the maritime corridor of East Asia, form a system characterised by the intensity of their economic linkages and integration into the world economy. Since the mid-1980s, these major Asian cities have become the worldwide-oriented centres for production, trade, finance and research. This collective effort offers, in addition to its regional framework, up-to-date information that strengthens an original trans-disciplinary analysis of a region and its economic characteristics, which will be of interest to readers within academia and beyond. This well-detailed and thorough work will interest academics and post-graduate students in economics, geography, finance, history, regional studies and Asian studies, as well as those who have a general interest in globalisation.
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
