Strategy in Airline Loyalty

Strategy in Airline Loyalty

Author: Evert R. de Boer

Publisher: Springer

Published: 2017-10-09

Total Pages: 290

ISBN-13: 3319626000

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This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.


Frequent Traveler Programs

Frequent Traveler Programs

Author: United States. Congress. House. Committee on Homeland Security. Subcommittee on Border, Maritime, and Global Counterterrorism

Publisher:

Published: 2009

Total Pages: 76

ISBN-13:

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MilesTalk

MilesTalk

Author: Dave Grossman

Publisher: Milestalk

Published: 2018-01-18

Total Pages: 80

ISBN-13: 9780692049624

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Do you have a friend that always seems to be flying around the world in First Class and wonder how? Maybe you already know about "frequent flyer miles" but don't know how to get them yourself. Dave Grossman has been "that friend" for years and shares all of his secrets in this must-read for anyone with big travel dreams on a small budget.


Frequent Flyer

Frequent Flyer

Author: Bob Reiss

Publisher: Simon & Schuster

Published: 1994

Total Pages: 336

ISBN-13:

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The author looks at the airline industry, including 72 hours in the life of Delta ship 714.


Mileage Maniac

Mileage Maniac

Author: Steve Belkin

Publisher:

Published: 2021-06-21

Total Pages: 290

ISBN-13: 9781736688625

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Steve Belkin is the 'Catch Me If You Can' of the frequent flyer mileage world and master navigator of the airline rewards underground. You be the judge of whether Belkin's sometimes daring, sometimes dubious, but always madcap, multi-million mileage earning was the stuff worthy of admiration or derision. With his over-the-top mileage earning plots, Belkin's attempts to stay under the radar were impossible. He couldn't escape the crosshairs of the airline fraud and security departments, the federal district court of Massachusetts, the Drug Enforcement Agency in Thailand, or the fearsome 'chocolate police' from Swiss Air. Were his mileage projects entrepreneurial escapades, greedy exploits or dark schemes? Even Belkin wasn't always sure. Once Belkin discovered creative and convoluted ways to earn international Business Class award tickets for pennies (even tenths-of a penny!) on the dollar, it became increasingly hard for him to determine when enough was enough. Was his relentless pursuit of the Almighty Mile steeped in opportunity or obsessiveness? Belkin mastered the art of mileage laundering. He found otherwise arcane promotions and products like luggage tags, magazine subscriptions and hair transplant consultations which seemingly only yielded a couple of thousand miles. Yet, he bought thousands of these superfluous items to transform them into a multi-million mile earning extravaganzas. Airline mileage earning is an unwitting hobby for the millions of people who step on a plane or whip out their credit card. But, it's a hobby fraught with frustration and resentment. The vast majority of people are thwarted in their attempts to redeem their miles at all, and those who do redeem, often are forced to do so at the extortionate peak rates. Mileage Maniac isn't a how-to book to make the mileage game easier for the reader. Rather, it's a chance for the reader to revel in the fact that somebody finally, namely Steve Belkin, actually beat the airlines (and beat 'em good!) at their own game. Mileage godfather Randy Petersen (FlyerTalk) and current mileage maestro Brian Kelly (The Points Guy) both concur that Belkin was one of the precursors of travel hacking. 


Loyalty Management in the Airline Industry

Loyalty Management in the Airline Industry

Author: Ben Beiske

Publisher: GRIN Verlag

Published: 2007-09

Total Pages: 236

ISBN-13: 3638777170

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Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (A), Middlesex University in London, 66 entries in the bibliography, language: English, abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′ are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty.


Ultimate Journeys for Two

Ultimate Journeys for Two

Author: Mike Howard

Publisher: National Geographic Books

Published: 2017

Total Pages: 276

ISBN-13: 1426218397

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Written by the founders of HoneyTrek.com, this inspiring book reveals hidden-gem destinations and insider tips for unforgettable couples travel. In these informative pages, Mike and Anne Howard--officially the World's Longest Honeymooners and founders of the acclaimed travel blog HoneyTrek--whisk you away to journeys of a lifetime. Drawing on their experience traveling together across seven continents, they curate the globe and offer tested-and-approved recommendations for intrepid couples, bringing culture, adventure, and romance to any couple--no matter their age or budget. Chapters are organized by type of destination (for example, beaches, mountains, and deserts) to help travelers discover new places and experiences based on their interests. Each entry focuses on a specific region, getting to the essence of each locale and its one-of-a-kind offerings. The authors reveal the best time to visit, the best places to stay, and recommended activities--each with their own adventure rating to illustrate level of intensity. Special features include funny and insightful stories from the Howards' own adventures, expert advice from other renowned traveling couples, and tips to increase the romance and excitement at each destination. A large map shows every location covered in the book, and each entry has a locator map depicting the city and country. Both entertaining and informative, this book is an invaluable resource and inspiration for a lifetime of travel.


Spacewalker

Spacewalker

Author: Jerry Lynn Ross

Publisher: Purdue University Press

Published: 2013

Total Pages: 299

ISBN-13: 1557536317

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The majority of this book is an insider's account of the US Space Shuttle program, including the unforgettable experience of launch, the delights of weightless living, and the challenges of constructing the International Space Station. Ross is a uniquely qualified narrator. During seven spaceflights, he spent 1,393 hours in space, including 58 hours and 18 minutes on nine space walks. Life on the ground is also described, including the devastating experiences of the Challenger and Columbia disasters. --