Franchising Demystified
Franchising Demystified

Author: Wayne Maillet

Publisher: FriesenPress

Published: 2014-10-20

Total Pages: 158

ISBN-13: 1460253973

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Now in its second edition, it has been updated with current statistics and a more global scope! Whether you are considering getting into a franchise, or have made the commitment, Franchising Demystified provides you with a deep understanding of the franchisee-franchisor relationship. This definitive franchise handbook provides you with the tools to effectively assess the right franchise opportunity for you and then maximize your return on investment. Loaded with practical tips, Franchising Demystified helps you: - Identify the best franchise opportunities - Determine if franchising is right for you - Fully understand your rights under the license model - Improve and build upon the franchisee-franchisor relationship - Succeed and grow a successful, profitable business Real-life examples let you learn from other people's mistakes and experiences. Franchising Demystified is a must read for anyone considering buying a franchise or currently a franchisee

Fiction Writing Demystified
Fiction Writing Demystified

Author: Thomas B. Sawyer

Publisher: Ashleywilde, Inc.

Published: 2003

Total Pages: 232

ISBN-13: 9780962747618

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A guide to the techniques of fiction writing provides advice on story construction, character development, and dialogue.

Competition Demystified
Competition Demystified

Author: Bruce C. Greenwald

Publisher: Penguin

Published: 2005-08-18

Total Pages: 651

ISBN-13: 1101218436

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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Value Investing
Value Investing

Author: Bruce C. Greenwald

Publisher: John Wiley & Sons

Published: 2004-01-26

Total Pages: 324

ISBN-13: 9780471463399

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From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

An Introduction to Franchising
An Introduction to Franchising

Author: Robert Webber

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 288

ISBN-13: 1137296100

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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

How to Buy and Manage a Franchise
How to Buy and Manage a Franchise

Author: Joseph Mancuso

Publisher: Touchstone

Published: 1993

Total Pages: 296

ISBN-13:

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For those who dream of being their own bosses but are wary of starting their own businesses, purchasing a franchise offers the promise--and profits--they're searching for. This detailed handbook reveals the ins and outs of going with an established company.

Franchising in America
Franchising in America

Author: Thomas S. Dicke

Publisher: UNC Press Books

Published: 2017-12-15

Total Pages: 216

ISBN-13: 1469610086

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Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Cambridge Marketing Handbook: Distribution
Cambridge Marketing Handbook: Distribution

Author: Karl Meyer

Publisher: Kogan Page Publishers

Published: 2013-12-03

Total Pages: 96

ISBN-13: 0749470666

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Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyses and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organisation. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and online businesses and how to relate the experiences of other businesses within a company.

Entrepreneurship in Hospitality and Tourism
Entrepreneurship in Hospitality and Tourism

Author: Maureen Brookes

Publisher: Goodfellow Publishers Ltd

Published: 2015-09-30

Total Pages: 224

ISBN-13: 1910158291

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'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.

Moats : The Competitive Advantages of Buffett and Munger Businesses
Moats : The Competitive Advantages of Buffett and Munger Businesses

Author: Bud Labitan

Publisher: Lulu.com

Published: 2012-01-05

Total Pages: 360

ISBN-13: 1105422860

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Labitan examines the competitive advantages of businesses that Warren Buffett and Charlie Munger bought for Berkshire Hathaway Inc. The title of the book is based on the concept that businesses need a 'moat' to protect their returns on invested capital. The businesses are presented alphabetically, from Acme Brick Company to XTRA Corporation.