The Assessment of Industrial Markets
The Assessment of Industrial Markets

Author: Aubrey Wilson

Publisher: Taylor & Francis

Published: 2024-11-01

Total Pages: 413

ISBN-13: 1040230261

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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.

Culture’s Engine
Culture’s Engine

Author: William Gosling

Publisher: Springer Nature

Published: 2020-10-17

Total Pages: 251

ISBN-13: 9811545928

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Culture’s Engine offers an insightful and penetrating analysis of the enduring relationship between technology and society. William Gosling explores in absorbing historical detail how humans have experienced change through a sequence of technological revolutions, each giving rise to new social organisation, which in turn influences the shape and timing of the next such revolution. Gosling argues that it is through this dialogue that successful technology sets the direction and pace of all cultural evolution. The state of technology at any time is the major influence on the world, and not just the material world. This book then is not a history of technology, still less of science. It fundamentally questions how technology and social forces interact, leading to these successive revolutions and their outcomes.