Foundations of Marketing
Foundations of Marketing

Author: William M. Pride

Publisher: South-Western College

Published: 2021-03-05

Total Pages: 592

ISBN-13: 9780357129463

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Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Marketing Foundations
Marketing Foundations

Author: William M. Pride

Publisher: Thomson South-Western

Published: 2010-03-01

Total Pages: 560

ISBN-13: 9780538756372

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MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.

Foundations of Marketing
Foundations of Marketing

Author: O. C. Ferrell

Publisher: Houghton Mifflin College Division

Published: 2003-03

Total Pages: 478

ISBN-13: 9780618381975

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Providing comprehensive coverage in a consolidated format, Foundations of Marketing highlights e-marketing and customer relationship management throughout, in addition to current content, up-to-date research, and contemporary examples. This text has been developed in direct response to market need since a variety of reasons leave both instructors and students unable to cover lengthy texts. With only 18 chapters, Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, and also gives instructors the flexibility to easily integrate supplemental resources or activities into their lectures. Boxed inserts reinforce students' awareness of special issues: Marketing in Action, E-marketing and Technology, Ethics and Social Issues, Marketing Around the World, and Customer Relationship Management. These boxes examine real-world examples from companies such as Mountain Dew, Enron, Universal Studios, Starbucks, Ikea, and Barnes & Noble. Each chapter ends with a Video Case, illustrating the real-world application of major concepts with examples from companies such as New Belgium Brewing Company, Build-A-Bear Workshop, JetBlue, VIPdesk.com and Subway. An organizational model at the beginning of each part provides a visual "roadmap" of the text, enabling students to see the connection between chapters.