America in the World
America in the World

Author: Robert B. Zoellick

Publisher: Twelve

Published: 2020-08-04

Total Pages: 764

ISBN-13: 1538712369

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America has a long history of diplomacy–ranging from Benjamin Franklin, Alexander Hamilton, and Thomas Jefferson to Henry Kissinger, Ronald Reagan, and James Baker–now is your chance to see the impact these Americans have had on the world. Recounting the actors and events of U.S. foreign policy, Zoellick identifies five traditions that have emerged from America's encounters with the world: the importance of North America; the special roles trading, transnational, and technological relations play in defining ties with others; changing attitudes toward alliances and ways of ordering connections among states; the need for public support, especially through Congress; and the belief that American policy should serve a larger purpose. These traditions frame a closing review of post-Cold War presidencies, which Zoellick foresees serving as guideposts for the future. Both a sweeping work of history and an insightful guide to U.S. diplomacy past and present, America in the World serves as an informative companion and practical adviser to readers seeking to understand the strategic and immediate challenges of U.S. foreign policy during an era of transformation.

Public Diplomacy
Public Diplomacy

Author: Nicholas J. Cull

Publisher: John Wiley & Sons

Published: 2019-04-15

Total Pages: 166

ISBN-13: 0745691234

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New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.