Marketing Fashion Footwear
Marketing Fashion Footwear

Author: Tamsin McLaren

Publisher: Bloomsbury Publishing

Published: 2020-11-05

Total Pages: 240

ISBN-13: 1474262953

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Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Handbook of Footwear Design and Manufacture
Handbook of Footwear Design and Manufacture

Author: A. Luximon

Publisher: Woodhead Publishing

Published: 2021-02-11

Total Pages: 530

ISBN-13: 0128216530

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Handbook of Footwear Design and Manufacture, Second Edition, is a fully updated, expanded guide on the theories, processes, methodologies and technologies surrounding the footwear supply chain. Topics discussed include engineering design methodology, reducing manufacturing waste, footwear advertisement, emerging imaging technology, advice on the optimization of manufacturing processes for productivity, and summaries of the latest advances from researchers around the globe. This updated edition also includes coverage of sizing and grading based on different footwear styles and methods, AI based personalization and customization, emerging models for online footwear shopping (involving data mining), and new methods for foot data analysis and representation. - Covers many exciting new developments, such as AR/VR, additive manufacturing, customization of footwear, new last design methods, and green footwear - Addresses the entire footwear design and manufacture supply chain - Explains new methods for foot data analysis and representation

Feet and Footwear
Feet and Footwear

Author: Margo DeMello

Publisher: Macmillan

Published: 2009-09-10

Total Pages: 384

ISBN-13: 0313357145

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COSTUME, CLOTHES & FASHION. This one-of-a-kind, A-to-Z reference work contains over 150 fascinating entries and intriguing sidebars that look at feet and adornment of feet across the many culturesof the world throughout time. A wide range of international and multicultural topics are covered, including footbinding, fetishes, diseases, customs and beliefs, shoe construction, myths and folktales, the history of footwear, iconic brands and types of shoes, removing shoes upon entering a house, covering feet up for social customs, and the types of footwear worn around the world.