Food and Experiential Marketing

Food and Experiential Marketing

Author: Wided Batat

Publisher: Routledge

Published: 2019

Total Pages: 0

ISBN-13: 9780815396352

DOWNLOAD EBOOK

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.


The Agro-food Market

The Agro-food Market

Author: Leen Van Molle

Publisher: Brepols Pub

Published: 2013

Total Pages: 434

ISBN-13: 9782503530482

DOWNLOAD EBOOK

Volume editorial board: Leen Van Molle (University of Leuven, Belgium), Yves Segers (University of Leuven, Belgium) (directors) John Chartres (University of Leeds, UK), Marc de Ferriere le Vayer (University of Tours, France), Pim Kooij (Wageningen University, Netherlands), Michael Kopsidis(IAMO, Halle (Saale), Bjorn Poulsen (Aarhus University, Denmark), Jean-Pierre Williot (University of Tours, France) Agriculture and nourishment are, from early times and up to now, crucial elements in the development of market systems. Shortage and surplus gave shape to different forms of exchange and sale, to the dynamics of supply and demand, and to expanding interconnections between regions and social groups. Farmers learned to adapt their production to market conditions and to the shifting needs and tastes of a growing and demanding public. But the path from a self-supporting way of life to the present forms of market integration in the complex, global world was far from uniform and linear. Food production, market structures and market mechanisms changed over time and differed between regions and countries of the North Sea area. This volume aims at exploring and unravelling the complexity of the agro-food market, from the field to the table.


Consumption, production, market access and affordability of nutritious foods in the Amhara Region of Ethiopia

Consumption, production, market access and affordability of nutritious foods in the Amhara Region of Ethiopia

Author: Kalle Hirvonen

Publisher: Intl Food Policy Res Inst

Published: 2019-11-05

Total Pages: 41

ISBN-13:

DOWNLOAD EBOOK

Poor dietary quality is a significant risk factor for stunting and micronutrient deficiencies among young children and globally one of the leading causes of premature death and disease (Arimond & Ruel, 2004; Forouzanfar et al., 2015). Dietary quality is typically proxied by diversity of the consumed diet. Foods with similar nutritional qualities are first grouped together and dietary diversity is measured by the number of different food groups consumed in a certain time interval. For example, the World Health Organization recommends that children 6-23 months consume at least from four food groups (out of seven) every day. Based on this metric, Ethiopian children in this age range consume one of the least diversified diets in sub-Saharan Africa (Hirvonen, 2016) with only 14 percent meeting the WHO recommendation (CSA & ICF, 2016). Recent analysis of the timing of growth faltering of young children suggests that poor complementary feeding practices, including poor dietary quality, is an important risk factor for stunting in Ethiopia (Hirvonen, Headey, Golan, & Hoddinott, 2019). The available evidence suggests that diets are monotonous also at the household level. For example, in 2011, the average Ethiopian household consumed only 42 kg of fruits and vegetables in a year per adult equivalent (Hassen Worku, Dereje, Minten, & Hirvonen, 2017) – far below the World Health Organization’s recommendation of 146 kg per year (Hall, Moore, Harper, & Lynch, 2009). This report is structured as follows. In the subsequent section, we describe the data used in this report. In section 3, we assess the consumption of nutritious foods among vulnerable groups: young children and mothers. In section 4, we assess the production of nutritious foods in the region. In section 5, we study the availability of nutritious foods in rural markets. In section 6, we assess the affordability of nutritious foods in the region. Section 7 concludes and summarizes the findings.


Consumption, production, market access and affordability of nutritious foods in the Oromia Region of Ethiopia

Consumption, production, market access and affordability of nutritious foods in the Oromia Region of Ethiopia

Author: Kalle Hirvonen

Publisher: Intl Food Policy Res Inst

Published: 2019-11-05

Total Pages: 41

ISBN-13:

DOWNLOAD EBOOK

Poor dietary quality is a significant risk factor for stunting and micronutrient deficiencies among young children and globally one of the leading causes of premature death and disease (Arimond & Ruel, 2004; Forouzanfar et al., 2015). Dietary quality is typically proxied by diversity of the consumed diet. Foods with similar nutritional qualities are first grouped together and dietary diversity is measured by the number of different food groups consumed in a certain time interval. For example, the World Health Organization recommends that children 6-23 months consume at least from four food groups (out of seven) every day. Based on this metric, Ethiopian children in this age range consume one of the least diversified diets in sub-Saharan Africa (Hirvonen, 2016) with only 14 percent meeting the WHO recommendation (CSA & ICF, 2016). Recent analysis of the timing of growth faltering of young children suggests that poor complementary feeding practices, including poor dietary quality, is an important risk factor for stunting in Ethiopia (Hirvonen, Headey, Golan, & Hoddinott, 2019). The available evidence suggests that diets are monotonous also at the household level. For example, in 2011, the average Ethiopian household consumed only 42 kg of fruits and vegetables in a year per adult equivalent (Hassen Worku, Dereje, Minten, & Hirvonen, 2017) – far below the World Health Organization’s recommendation of 146 kg per year (Hall, Moore, Harper, & Lynch, 2009). This report is structured as follows. In the subsequent section, we describe the data used in this report. In section 3, we assess the consumption of nutritious foods among vulnerable groups: young children and mothers. In section 4, we assess the production of nutritious foods in the region. In section 5, we study the availability of nutritious foods in rural markets. In section 6, we assess the affordability of nutritious foods in the region. Section 7 concludes and summarizes the findings.


Consumption, production, market access and affordability of nutritious foods in the SNNPR Region of Ethiopia

Consumption, production, market access and affordability of nutritious foods in the SNNPR Region of Ethiopia

Author: Kalle Hirvonen

Publisher: Intl Food Policy Res Inst

Published: 2019-11-05

Total Pages: 40

ISBN-13:

DOWNLOAD EBOOK

Poor dietary quality is a significant risk factor for stunting and micronutrient deficiencies among young children and globally one of the leading causes of premature death and disease (Arimond & Ruel, 2004; Forouzanfar et al., 2015). Dietary quality is typically proxied by diversity of the consumed diet. Foods with similar nutritional qualities are first grouped together and dietary diversity is measured by the number of different food groups consumed in a certain time interval. For example, the World Health Organization recommends that children 6-23 months consume at least from four food groups (out of seven) every day. Based on this metric, Ethiopian children in this age range consume one of the least diversified diets in sub-Saharan Africa (Hirvonen, 2016) with only 14 percent meeting the WHO recommendation (CSA & ICF, 2016). Recent analysis of the timing of growth faltering of young children suggests that poor complementary feeding practices, including poor dietary quality, is an important risk factor for stunting in Ethiopia (Hirvonen, Headey, Golan, & Hoddinott, 2019). The available evidence suggests that diets are monotonous also at the household level. For example, in 2011, the average Ethiopian household consumed only 42 kg of fruits and vegetables in a year per adult equivalent (Hassen Worku, Dereje, Minten, & Hirvonen, 2017) – far below the World Health Organization’s recommendation of 146 kg per year (Hall, Moore, Harper, & Lynch, 2009). This report is structured as follows. In the subsequent section, we describe the data used in this report. In section 3, we assess the consumption of nutritious foods among vulnerable groups: young children and mothers. In section 4, we assess the production of nutritious foods in the region. In section 5, we study the availability of nutritious foods in rural markets. In section 6, we assess the affordability of nutritious foods in the region. Section 7 concludes and summarizes the findings.


Consumption, production, market access and affordability of nutritious foods in the Afar Region of Ethiopia

Consumption, production, market access and affordability of nutritious foods in the Afar Region of Ethiopia

Author: Kalle Hirvonen

Publisher: Intl Food Policy Res Inst

Published: 2019-11-05

Total Pages: 33

ISBN-13:

DOWNLOAD EBOOK

Poor dietary quality is a significant risk factor for stunting and micronutrient deficiencies among young children and globally one of the leading causes of premature death and disease (Arimond & Ruel, 2004; Forouzanfar et al., 2015). Dietary quality is typically proxied by diversity of the consumed diet. Foods with similar nutritional qualities are first grouped together and dietary diversity is measured by the number of different food groups consumed in a certain time interval. For example, the World Health Organization recommends that children 6-23 months consume at least four food groups (out of seven) every day. Based on this metric, Ethiopian children in this age range consume one of the least diversified diets in sub-Saharan Africa (Hirvonen, 2016) with only 14 percent meeting the WHO recommendation (CSA & ICF, 2016). Recent analysis of the timing of growth faltering of young children suggests that poor complementary feeding practices, including poor dietary quality, is an important risk factor for stunting in Ethiopia (Hirvonen, Headey, Golan, & Hoddinott, 2019). The available evidence suggests that diets are monotonous also at the household level. For example, in 2011, the average Ethiopian household consumed only 42 kg of fruits and vegetables in a year per adult equivalent (Hassen Worku, Dereje, Minten, & Hirvonen, 2017) – far below the World Health Organization’s recommendation of 146 kg per year (Hall, Moore, Harper, & Lynch, 2009). This report is structured as follows. In the subsequent section, we describe the data used in this report. In section 3, we assess the consumption of nutritious foods among young children and also carry out a similar assessment at the household level. In section 4, we study the production of nutritious foods in the region. In section 5, we examine the availability of nutritious foods in rural markets. In section 6, we assess the affordability of nutritious foods in the region. Section 7 concludes and summarizes the findings.


Deciphering Organic Foods

Deciphering Organic Foods

Author: Ioannis Kareklas

Publisher: Nova Science Publishers

Published: 2017

Total Pages: 0

ISBN-13: 9781536105179

DOWNLOAD EBOOK

This book discusses a variety of topics related to organic food production, consumption, and promotion. Written by experts in each of these fields, this book will interest consumers, academicians, marketing practitioners, as well as policy makers. Myths about organic foods are dispelled, and the code is cracked regarding the plethora of existing labels that have led to so much market confusion in recent years. New research findings regarding the environmental benefits (as related to sustainability) of organic food production, as well as the many nutritional and other personal health benefits of organic food consumption are discussed. The issues that lead to the price premium of organic foods, relative to conventional foods, are presented, and suggestions are provided regarding the types of foods that are worth paying the organic price premium. Marketers and advertisers of organic foods will find the overview of successful advertising tactics comprehensive and informative. Similarly, pet owners considering the switch to organic pet food will enjoy reading about this emerging market and will receive vital information to help them in their decision making.


Understanding Consumers of Food Products

Understanding Consumers of Food Products

Author: Lynn Frewer

Publisher: Woodhead Publishing

Published: 2006-12-22

Total Pages: 696

ISBN-13: 1845692500

DOWNLOAD EBOOK

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice


Food Processing for Increased Quality and Consumption

Food Processing for Increased Quality and Consumption

Author: Alexandru Mihai Grumezescu

Publisher: Academic Press

Published: 2018-04-08

Total Pages: 526

ISBN-13: 0128114991

DOWNLOAD EBOOK

Food Processing for Increased Quality and Consumption, Volume 18 in the Handbook of Food Bioengineering series, offers an updated perspective on the novel technologies utilized in food processing. This resource highlights their impact on health, industry and food bioengineering, also emphasizing the newest aspects of investigated technologies and specific food products through recently developed processing methods. As processed foods are more frequently consumed, there is increased demand to produce foods that attract people based on individual preferences, such as taste, texture or nutritional value. This book provides advantageous tools that improve food quality, preservation and aesthetics. - Examines different frying techniques, dielectric defrosting, high pressure processing, and more - Provides techniques to improve the quality and sensory aspects of foods - Includes processing techniques for meat, fish, fruit, alcohol, yogurt and whey - Outlines techniques for fresh, cured and frozen foods - Presents processing methods to improve the nutritional value of foods