The small BIG

The small BIG

Author: Steve J. Martin

Publisher: Hachette+ORM

Published: 2016-04-12

Total Pages: 281

ISBN-13: 1455584231

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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.


Disabled Widows

Disabled Widows

Author: Donald T. Ferron

Publisher:

Published: 1972

Total Pages: 30

ISBN-13:

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Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.


Consumer Action Handbook, 2010 Edition

Consumer Action Handbook, 2010 Edition

Author: U.S. Services Administration

Publisher: GPO FCIC

Published: 2010

Total Pages: 176

ISBN-13: 9781612210001

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Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.


Leopard in the Sun

Leopard in the Sun

Author: Laura Restrepo

Publisher: National Geographic Books

Published: 2000-09-12

Total Pages: 0

ISBN-13: 0375705082

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In Laura Restrepo's stunning novel, a feud between two Colombian drug families escalates into a bloody, high-stakes war that will leave no one in its path untouched. The Barragáns and the Monsalves are rival clans, each steeped in wealth and power, each subject only to laws of their own making. The similarities end there. While the Barragáns, headed by the brutal Nando, remain tied to the ancient traditions, the Monsalves grapple with whether or not to follow Mani, their charismatic and conflicted leader, into a modern age in which even fewer rules apply. As both clans ponder the profits they might reap from an expanding global cocaine trade, Nando and Mani are faced with the consequences of their violent pasts--and forced, by their disillusioned women and the prices on their heads, to reckon with the possibility that nothing will be left once all their bullets have found their targets. Rife with sensual detail, this epic story of lust, betrayal, and revenge is as timeless as interfamily conflict and as immediate as today's news.


From Silk to Silicon

From Silk to Silicon

Author: Jeffrey E. Garten

Publisher: Amberley Publishing Limited

Published: 2016-03-15

Total Pages: 463

ISBN-13: 144565590X

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The historical figures responsible for today's global economy


Marketing and Smart Technologies

Marketing and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2021-03-09

Total Pages: 783

ISBN-13: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


The Equality Illusion

The Equality Illusion

Author: Kat Banyard

Publisher: Faber & Faber

Published: 2010-04-29

Total Pages: 322

ISBN-13: 0571258662

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In The Equality Illusion, 'the most influential young feminist in the country' ( Guardian) and UK Feminista founder Kat Banyard argues passionately and articulately that feminism continues to be one of the most urgent and relevant social justice campaigns today. Women have made huge strides in equality over the last century. And yet: Women working full-time in the UK are paid on average 17% less an hour than men 1 in 3 women worldwide has been beaten, coerced into sex, or otherwise abused because of her gender Of parliamentary seats across the globe only 15% are held by women and fewer than 20% of UK MPs are women 96% of executive directors of the UK's top hundred companies are men Structuring the book around a normal day, Banyard sets out the major issues for twenty-first century feminism, from work and education to sex, relationships and having children. She draws on her own campaigning experience as well as academic research and dozens of her own interviews. The book also includes information on how to get involved in grassroots action.


Divine Punishment

Divine Punishment

Author: Sergio Ramírez

Publisher:

Published: 2015

Total Pages: 0

ISBN-13: 9781620540145

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In this, the greatest work of a storied literary career, Sergio Ramriez transforms the most celebrated criminal trial in Nicaraguan history - the murders in 1933 of three high society women by a Casanova named Castaneda - into an examination of the entire Nicaraguan society on the brink of the first Somosa dictatorship. Passion, money, sex, gossip, political intrigue and judicial corruption all merge into a novel that reads like a courtroom drama wrapped in yellow journalism disguised as historical fiction posing as melodrama of the first order."Melodrama is comedy without humor. Sergio Ramrez returns the smile to the newspaper serial, but in the end this smile freezes on the lips--we are back in the heart of the darkness. Between the fullness of comedy and the imminence of tragedy, Sergio Ramrez has written the great novel of Central America. . ."--Carlos Fuentes "Divine Punishment is by far the best novel by Sergio Ramrez, former vice-president of Nicaragua, and one of my favorite novels, period. Set in the Nicaraguan city of Len in the 1930s, and based on a true story, it concerns the case of Oliverio Castaneda, a young charmer and social climber accused of killing neighbors, patrons, and lovers by poisoning. The convoluted affair (still used as a case study in Central American law schools) was never solved, and Ramrez himself cagily leaves it open-ended. Hilarious, riveting, beautifully constructed and written." - Dan Bellm"Divine Punishment is a darkly comic detective novel set in Len in 1933. A stranger comes to town with all the latest fox-trot records and is welcomed into the hearts and beds of the mother and two daughters of the most respectable family in town. Soon the young wife and the paterfamilias drop dead, apparently poisoned. Justice has nothing to do with power, as the young investigative judge sent from the capital soon finds out. A ripping good read, set in the author's hometown ten years before his birth."--John Oliver Simon