Fast, Cheap and Viral
Fast, Cheap and Viral

Author: Aashish Chopra

Publisher: Hachette India

Published: 2019-09-20

Total Pages: 156

ISBN-13: 9351952762

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Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

And Then There's This
And Then There's This

Author: Bill Wasik

Publisher: Penguin

Published: 2009-06-11

Total Pages: 212

ISBN-13: 110105770X

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"An odd but happy marriage of sociological observation and Gonzo-style adventure." -Wired Breaking news, fresh gossip, tiny scandals, trumped-up crises—every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.

Good and Cheap
Good and Cheap

Author: Leanne Brown

Publisher: Workman Publishing

Published: 2015-07-14

Total Pages: 209

ISBN-13: 0761184996

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By showing that kitchen skill, and not budget, is the key to great food, Good and Cheap will help you eat well—really well—on the strictest of budgets. Created for people who have to watch every dollar—but particularly those living on the U.S. food stamp allotment of $4.00 a day—Good and Cheap is a cookbook filled with delicious, healthful recipes backed by ideas that will make everyone who uses it a better cook. From Spicy Pulled Pork to Barley Risotto with Peas, and from Chorizo and White Bean Ragù to Vegetable Jambalaya, the more than 100 recipes maximize every ingredient and teach economical cooking methods. There are recipes for breakfasts, soups and salads, lunches, snacks, big batch meals—and even desserts, like crispy, gooey Caramelized Bananas. Plus there are tips on shopping smartly and the minimal equipment needed to cook successfully. And when you buy one, we give one! With every copy of Good and Cheap purchased, the publisher will donate a free copy to a person or family in need. Donated books will be distributed through food charities, nonprofits, and other organizations. You can feel proud that your purchase of this book supports the people who need it most, giving them the tools to make healthy and delicious food. An IACP Cookbook Awards Winner.

Hand to Mouth
Hand to Mouth

Author: Linda Tirado

Publisher: Penguin

Published: 2015-09-01

Total Pages: 242

ISBN-13: 0425277976

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The real-life Nickel and Dimed—the author of the wildly popular “Poverty Thoughts” essay tells what it’s like to be working poor in America. ONE OF THE FIVE MOST IMPORTANT BOOKS OF THE YEAR--Esquire “DEVASTATINGLY SMART AND FUNNY. I am the author of Nickel and Dimed, which tells the story of my own brief attempt, as a semi-undercover journalist, to survive on low-wage retail and service jobs. TIRADO IS THE REAL THING.”—Barbara Ehrenreich, from the Foreword As the haves and have-nots grow more separate and unequal in America, the working poor don’t get heard from much. Now they have a voice—and it’s forthright, funny, and just a little bit furious. Here, Linda Tirado tells what it’s like, day after day, to work, eat, shop, raise kids, and keep a roof over your head without enough money. She also answers questions often asked about those who live on or near minimum wage: Why don’t they get better jobs? Why don’t they make better choices? Why do they smoke cigarettes and have ugly lawns? Why don’t they borrow from their parents? Enlightening and entertaining, Hand to Mouth opens up a new and much-needed dialogue between the people who just don’t have it and the people who just don’t get it.

Contagious
Contagious

Author: Jonah Berger

Publisher: Simon and Schuster

Published: 2016-05-03

Total Pages: 256

ISBN-13: 1451686587

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Upper Saddle River, N.J. : Creative Homeowner,

Spoonbenders
Spoonbenders

Author: Daryl Gregory

Publisher: Vintage

Published: 2017-06-27

Total Pages: 463

ISBN-13: 1524731838

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A NEBULA AWARD FINALIST ONE OF NPR'S BEST BOOKS OF THE YEAR "Hilarious, heartfelt and brimming with humanity.” —Cynthia D’Aprix Sweeney, author of The Nest Teddy Telemachus is a charming con man with a gift for sleight of hand and some shady underground associates. In need of cash, he tricks his way into a classified government study about telekinesis and its possible role in intelligence gathering. There he meets Maureen McKinnon, and it’s not just her piercing blue eyes that leave Teddy forever charmed, but her mind—Maureen is a genuine psychic of immense and mysterious power. After a whirlwind courtship, they marry, have three gifted children, and become the Amazing Telemachus Family, performing astounding feats across the country. Irene is a human lie detector. Frankie can move objects with his mind. And Buddy, the youngest, can see the future. Then one night tragedy leaves the family shattered. Decades later, the Telemachuses are not so amazing. Irene is a single mom whose ear for truth makes it hard to hold down a job, much less hold together a relationship. Frankie’s in serious debt to his dad’s old mob associates. Buddy has completely withdrawn into himself and inexplicably begun digging a hole in the backyard. To make matters worse, the CIA has come knocking, looking to see if there’s any magic left in the Telemachus clan. And there is: Irene’s son Matty has just had his first out-of-body experience. But he hasn’t told anyone, even though his newfound talent might just be what his family needs to save themselves—if it doesn’t tear them apart in the process. Harnessing the imaginative powers that have made him a master storyteller, Daryl Gregory delivers a stunning, laugh-out-loud new novel about a family of gifted dreamers and the invisible forces that bind us all.

Viral
Viral

Author: Helen FitzGerald

Publisher: Faber & Faber

Published: 2016-01-28

Total Pages: 220

ISBN-13: 0571323529

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So far, twenty-three thousand and ninety-six people have seen me online. Su has always been the successful sister. It's Leah who is wild and often angry. But when they go to Magaluf to celebrate their exam results, Su disappears. Su is on the run, humiliated and afraid. There's an online video of her performing multiple sex acts in a nightclub. And everyone has seen it. Their mother Ruth, a prominent court judge, is furious. Can she bring justice to the men who took advantage of her daughter, and what will it take to bring Su home? 'Read it.' Stylist 'Gripping.' Tammy Cohen, author of When She Was Bad 'A real psychological roller-coaster.' Scotsman

Future Shock
Future Shock

Author: Alvin Toffler

Publisher: Ballantine Books

Published: 2022-01-11

Total Pages: 625

ISBN-13: 0593159470

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NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises. “Explosive . . . brilliantly formulated.” —The Wall Street Journal Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future Shock is the most important study of change and adaptation in our time. In many ways, Future Shock is about the present. It is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations—even our patterns of friendship and love. But Future Shock also illuminates the world of tomorrow by exploding countless clichés about today. It vividly describes the emerging global civilization: the rise of new businesses, subcultures, lifestyles, and human relationships—all of them temporary. Future Shock will intrigue, provoke, frighten, encourage, and, above all, change everyone who reads it.

Social Media Is Bullshit
Social Media Is Bullshit

Author: B. J. Mendelson

Publisher: St. Martin's Press

Published: 2012-09-04

Total Pages: 239

ISBN-13: 1250017505

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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Out Of Control
Out Of Control

Author: Kevin Kelly

Publisher: Basic Books

Published: 2009-04-30

Total Pages: 666

ISBN-13: 078674703X

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Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.