The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Author: Paul Marsden

Publisher: McGraw Hill Professional

Published: 2012-10-12

Total Pages: 209

ISBN-13: 0071802037

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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence

F-Commerce Handbook
F-Commerce Handbook

Author: Paul Marsden

Publisher: McGraw Hill Professional

Published: 2012-06-01

Total Pages: 97

ISBN-13: 0071803246

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The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel. The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts. Capitalize on impulse purchasing Get customers emotionally involved with your product Use social media as an “experience delivery mechanism” Create powerful social incentives Make customers feel indebted to buy from you Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

Research Handbook on Electronic Commerce Law
Research Handbook on Electronic Commerce Law

Author: John A. Rothchild

Publisher: Edward Elgar Publishing

Published: 2016-09-30

Total Pages: 637

ISBN-13: 1783479922

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The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

Handbook of Top Management Teams
Handbook of Top Management Teams

Author: F. Bournois

Publisher: Palgrave Macmillan

Published: 2010-10-29

Total Pages: 0

ISBN-13: 9780230218598

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Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. This book has been written to provide a way into this relatively unknown world of executive committees.

The Social Media Management Handbook
The Social Media Management Handbook

Author: Robert Wollan

Publisher: John Wiley & Sons

Published: 2011-01-04

Total Pages: 352

ISBN-13: 0470651245

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.