Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! - Unique! Expert authors are practice management educators who teach the course in optometry schools. - A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. - Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. - Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. - Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. - Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. - Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. - Checklists provide a logical progression in completing tasks. NEW chapters expand the book's scope of coverage, and include these topics: - Personal and professional goal setting - Resumes and interviews - Debt management - Principles of practice transfer - Ethics - Quality assurance - Specialty practice - Vision rehabilitation - Coding and billing - Financial decision making - Exit strategies
Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it – and unfortunately, several don’t – in today’s competitive marketplace. Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to: Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfalls In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your product’s life cycle, or the creation of new products Structure your organization Nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur – or you want to be one – this friendly and accessible guide is a must-have resource.
The ultimate ophthalmic dispensing reference, this book provides a step-by-step system for properly fitting and adjusting eyewear. It covers every aspect of dispensing — from basic terminology to frame selection to eyewear fitting, adjusting, and repairing. Perfect for both students who are just learning about dispensing and practitioners who want to keep their skills up to date, this resource offers in-depth discussions of all types of lenses, including multifocal, progressive, absorptive, safety, recreational, aspheric, and high index. Plus, it goes beyond the basics to explore the "how" and "why" behind lens selection, to help you better understand and meet your patients' vision needs. - A glossary of key terms provides easy access to definitions. - Proficiency tests at the end of each chapter reinforce your understanding of the material through multiple-choice, fill-in-the-blank, matching, and true/false questions. - A new full-color design with hundreds of illustrations that clearly demonstrate key procedures, concepts, and techniques. - Updated coverage of the latest dispensing procedures and equipment. - Detailed information on the newest types of lenses, including progressive, absorptive, aspheric, and atoric. - Updated photos feature more current frames and lenses, keeping the book up to date with today's eye care trends.
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
With the establishment of optometry as the primary eye care profession, and significant reforms under way in health care, the opportunity exists now to add value to an independent eye care practice for both the doctor and the patient. The favorable geographic distribution of optometrists in rural and urban locations lends well to the evolving trends of health care in America. Ease of access to care without having to travel long distances lends well to the economics for patients. The difficulty for the independent practice is the paradigm shift required on several levels: from paper records to electronic; from an optical focus to medical, from individual and episodic care to team-based and coordinated care. Add to this the concomitant increase in the complexity of billing and coding and we have a whole new game on our hands, a survival game. The exact strategy to make this shift adeptly does not exist. Vision without execution is hallucination. This guide will serve as a basis for applying some organizational sense to the adventure of creating a new medical model for forward-thinking optometric practices.
A compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and excel in your eye care practice today. Medical training is a difficult journey with enormous amounts of information to absorb over a short time period. The intense time commitment required during this process leaves little opportunity to study any other discipline. However, even the most intelligent and well-intentioned provider cannot care for patients if the front door of the building is closed. Simply put: A fundamental background in business is required to effectively practice medicine. Eye care professionals, which includes their ophthalmic staff, can now fill the critical gap in their education with Essential Business Fundamentals for the Successful Eye Care Practice, providing them the necessary basic tools to make and execute winning practice management decisions. Writing in a high-density format that medical professionals will be familiar with, Dr. Savak Teymoorian combines his physician training and experience as a successful ophthalmologist at Harvard Eye Associates with the knowledge acquired earning his MBA. This unique perspective allows him to provide the proper theory and execution in the business of eye care and present it in an efficient manner like that used in medical education. Each chapter is dedicated to a different subject that would routinely be taught in a masters of business administration degree, tailored specifically for eye care professionals and distilled into the most critical information for a strong foundation. Each section is further enhanced with real life examples seen in ophthalmic care showing how to properly apply business strategies and tactics to obtain the best results. Chapter topics include: Marketing Leadership Negotiations Operations Finance Ophthalmologists, optometrists, and eye care staff will appreciate Essential Business Fundamentals for the Successful Eye Care Practice for its efficient and relevant information to running an eye care practice, whether they are currently in training and want to set themselves up for success or they are already practicing and want to fill in a deficiency in their knowledge.
Understand and meet your patients' eyewear needs with the reference that covers every aspect of dispensing ? from basic terminology to frame selection to eyewear fitting, adjusting, and repairing. System for Ophthalmic Dispensing, 4th Edition, provides a step-by-step system for properly fitting and adjusting eyewear, including the nuances of lens selection, making it an ideal resource both for students who are just learning about dispensing and practitioners who want to keep their skills up to date. Thorough discussions of every topic and hundreds of newly revised and enhanced review questions make this a one-stop educational and clinical resource for today's eyecare professionals. - Explains the "how" and "why" behind lens selection to help you better understand and meet the vision needs of those you serve. - Includes in-depth discussions of all types of lenses, including multifocal, progressive, absorptive, safety, recreational, aspheric, high index, and lens coatings. - Provides updated coverage of the latest dispensing procedures and equipment. - Discusses the use of spectacle lenses for the control of myopia. - Contains more than 700 high-quality figures demonstrating how to adjust frames, the optics of lenses, and how light travels through lenses. Photos are all taken from the perspective of the person who is adjusting the frame. - Features more than 600 interactive review questions along with answers, explanations, and worked problems—all newly revised for this edition. - An eBook version is included with purchase. The eBook allows you to access all of the text, figures and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud.
In the rush to make decisions, many business professionals overlook an invaluable resource... one that could mean the difference between overwhelming success and outrageous failure. Readily available information is becoming the key factor behind better decision-making-especially as businesses prepare for the 21st century. Getting it Right: Avoiding the High Cost of Wrong Decisions is the first book to link information and decision making as a single powerful tool. Drawn from Deborah C. Sawyer's 20+ years of research to support business decisions, she now invites readers to consider and learn decision-making strategies once known only to a few professionals. Going behind the scenes, Sawyer leads you through a review of recent and past business decisions. Some were disasters-others were triumphs. In each case, Sawyer can show you where information would have prevented catastrophe-and how it ensured success. Also noting the many situations that keep recurring in business and industry today, Getting it Right: Avoiding the High Cost of Wrong Decisions emphasizes that today's actions are tomorrow's consequences. Sawyer explains how information currently being ignored or excluded from decision-making will have a negative impact over the next 10 to 25 years. Fortunately, Sawyer knows when a simple infusion of the right information can save companies a bundle. Let her experiences and observations empower you to build the same abilities-and make better decisions for now and the future!
Highly readable and packed with instructional photos and drawings, this book also features a separate kit for practicing lens edging layout at home. Proficiency tests for self-assessment are included for each chapter and are an excellent review for examinations. - Seven new chapters cover changes in the lens industry, lens insertion, rimless and semi-rimless frames, and lens tinting and engraving - Contains a centration skills booklet for practicing lens edging layout - Proficiency tests for self-assessment included with each chapter - Content has been completely updated, reorganized and expanded to include the most recent industry changes. - Updated photos illustrate the most current types of lenses and enhance comprehension of lens finishing. - Seven new chapters cover rimless and semi rimless frames; environmental and safety concerns; lens insertion and standard alignment; nylon cord and other groove mountings; lens tinting and engraving; progressive addition lenses; and lens impact and resistance testing. - An appendix of specific British Standards allows the book to easily travel to the UK and other countries that fashion their dispensing programs after the UK model. - The Lens Centration Skills Series provides exercises to practice lens finishing and reinforce material from the text.
