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Author: Sylee Gore
Publisher: Oxford University Press, USA
Published: 2007
Total Pages: 80
ISBN-13: 9780194579209
DOWNLOAD EBOOKAn expanding series of short, specialist English courses for different professions, work skills, and industries.
Author: Charles Doyle
Publisher: Oxford University Press, USA
Published: 2011-03-24
Total Pages: 450
ISBN-13: 0199590230
DOWNLOAD EBOOKCovers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: Mary E. Ward
Publisher: Oxford University Press
Published: 2015-10-08
Total Pages: 96
ISBN-13: 0194201252
DOWNLOAD EBOOKPlease note that the Print Replica PDF digital version does not contain the audio. English for the Fashion Industry gives students the communication skills they need for a career in fashion. The syllabus introduces each element of the industry, from garment design and construction, through to the production and promotion of collections. Students learn how to describe looks and trends, talk about processes, and make plans and predictions for brand development.
Author: Jos Hornikx
Publisher: Springer Nature
Published: 2019-12-17
Total Pages: 263
ISBN-13: 3030316912
DOWNLOAD EBOOKThis book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author: Jon Steel
Publisher: John Wiley & Sons
Published: 1998-03-13
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOKAccount planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Nevine Abdel Khalik
Publisher:
Published: 2008-01-01
Total Pages: 39
ISBN-13: 9781846799938
DOWNLOAD EBOOKThe first of a series of books for learners of English in the business world that primarily promotes reading and writing skills. Learners learn to read and analyse authentic materials including poems, internet and newspaper articles. They also practise listening to recorded excerpts from actual movie scenes. The structure of the units and subsequent language exercises allows flexibility when there are different levels of learners in the same class who range from high beginners to low intermediate. The text is colourful, interesting and easy to use. Each booklet is accompanied by a teacher's companion with instructions on classroom techniques an audio CD.
Author: Lawrence J. Gitman
Publisher:
Published: 2024-09-16
Total Pages: 1455
ISBN-13:
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Jason Chambers
Publisher: University of Pennsylvania Press
Published: 2009-05-22
Total Pages: 332
ISBN-13: 9780812220605
DOWNLOAD EBOOKUntil now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Published: 1998
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: H. Kelly-Holmes
Publisher: Springer
Published: 2016-01-11
Total Pages: 221
ISBN-13: 0230503012
DOWNLOAD EBOOKAdvertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
