Exploring Marketing Research and Business Research Methods
Author: William G. Zikmund
Publisher: Holt Rinehart & Winston
Published: 1999-12-01
Total Pages:
ISBN-13: 9780030262234
DOWNLOAD EBOOKRead and Download eBook Full
Author: William G. Zikmund
Publisher: Holt Rinehart & Winston
Published: 1999-12-01
Total Pages:
ISBN-13: 9780030262234
DOWNLOAD EBOOKAuthor: William G. Zikmund
Publisher: South Western Educational Publishing
Published: 2009
Total Pages: 0
ISBN-13: 9780324788440
DOWNLOAD EBOOKIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring
Author: William G. Zikmund
Publisher: South Western Educational Publishing
Published: 2000
Total Pages: 858
ISBN-13: 9780030262180
DOWNLOAD EBOOKCD ROM features data sets and the student version of SPSS software.
Author: Steve D'Alessandro
Publisher: Cengage AU
Published: 2020-06-18
Total Pages: 650
ISBN-13: 0170438961
DOWNLOAD EBOOKMarketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author: William G. Zikmund
Publisher: Cengage Learning
Published: 2010
Total Pages: 0
ISBN-13: 9781439080672
DOWNLOAD EBOOKThis best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Author: William G. Zikmund
Publisher: South Western Educational Publishing
Published: 2003
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKIn response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Author: Barry J. Babin
Publisher:
Published: 2016
Total Pages: 622
ISBN-13: 9781305263802
DOWNLOAD EBOOK"EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research."--Provided by publisher.
Author: William G. Zikmund
Publisher: South-Western Pub
Published: 2009
Total Pages: 436
ISBN-13: 9780324593754
DOWNLOAD EBOOKThe organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.
Author: Jan Wiid
Publisher: Juta and Company Ltd
Published: 2009
Total Pages: 282
ISBN-13: 9780702177446
DOWNLOAD EBOOKWritten for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: Kenneth E. Clow
Publisher: SAGE
Published: 2013-01-09
Total Pages: 521
ISBN-13: 1412991307
DOWNLOAD EBOOKEssentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.