This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time. This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment. Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management.
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
Build robust Excel 2010 apps quickly and efficiently Known as "Mr. Spreadsheet," John Walkenbach's name is synonymous with excellence in computer books that explain the complexities of various topics. With this collection of favorite Excel tips and tricks, you get a unique look at ways to make Excel 2010 more efficient than you ever imagined. Packed with easy-to-understand advice regarding all aspects of Excel, this book shares improved ways of speeding up application development with Excel and maximizing the power of Excel to create robust applications. Addresses the extensive changes to the 2010 version of Excel and shares tricks and shortcuts for making your Excel experience as successful and efficient as possible Reveals ways to deal with function arguments, create "impossible" charts, and tame the Ribbon bar Discusses absolute vs. relative references, change data entry orientation, and sort more than three columns Demonstrates ways to enter fake data for testing purposes With John Walkenbach's Favorite Excel 2010 Tips and Tricks, you'll get a jump start on mastering the extensive changes to the 2010 version of Excel.
The popular creativity coach and author of The 12 Secrets of Highly Creative Women combines interviews with successful women and her own proven strategies to help readers to overcome personal obstacles, providing advice in the areas of risk taking, career changes and applying creative solutions to personal goals. Original.
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
If you think that getting creative with Excel means the underhanded tweaking of numbers, think again. Excel Hacks shows even the most experienced users how to do things with Excel they might never have thought of doing--and lets them have a little fun while they're at it.Microsoft Excel is not just the dominant spreadsheet in the world; it's also one of the most popular applications ever created. Its success lies not only in its power and flexibility, but also in its streamlined, familiar interface that casually conceals its considerable capabilities. You don't need to know everything that Excel can do in order to use it effectively, but if you're like the millions of Excel power users looking to improve productivity, then Excel Hacks will show you a wide variety of Excel tasks you can put to use, most of which are off the beaten path.With this book, Excel power users can bring a hacker's creative approach to both common and uncommon Excel topics--"hackers" in this sense being those who like to tinker with technology to improve it. The "100 Industrial Strength Tips and Tools" in Excel Hacks include little known "backdoor" adjustments for everything from reducing workbook and worksheet frustration to hacking built-in features such as pivot tables, charts, formulas and functions, and even the macro language.This resourceful roll-up-your-sleeves guide is for intermediate to advanced Excel users eager to explore new ways to make Excel do things--from data analysis to worksheet management to import/export--that you never thought possible. Excel Hacks will help you increase productivity with Excel and give you hours of "hacking" enjoyment along the way.
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
- What do highly successful professionals know that the rest of us don't? - Do they have a secret recipe for success? - Is there a special alchemy at work? Secrets of Success at Work reveals the 50 things you need to know to achieve all your professional goals, whatever your ambition. Some will surprise you, and all will inspire you. Put these 50 simple strategies together and you have a recipe for success in the workplace, a proven formula that will unlock the secrets and uncover your potential.
Become an Excel wizard Save time and effort with this expanded and enlarged guide. Each tip is written in a friendly, easy-to-understand style and is full of screen shots and visuals to help you on your way. This edition has been upgraded for Excel 2007 Just a few minutes with this book and you will save time and money.
