EUPRERA 2017 Abstracts
Author:
Publisher:
Published: 2017
Total Pages: 93
ISBN-13:
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How Strategic Communication Shapes Value and Innovation in Society
Author: Betteke van Ruler
Publisher: Emerald Group Publishing
Published: 2017-11-03
Total Pages: 206
ISBN-13: 1787147177
DOWNLOAD EBOOKLet’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Public Relations and the Power of Creativity
Author: Sarah Bowman
Publisher: Emerald Group Publishing
Published: 2018-10-04
Total Pages: 250
ISBN-13: 1787692914
DOWNLOAD EBOOKThis volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Women in Public Relations
Author: Larissa A. Grunig
Publisher: Routledge
Published: 2013-09-13
Total Pages: 449
ISBN-13: 1135467749
DOWNLOAD EBOOKThe past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
The Sustainability Debate
Author: Martina Topić
Publisher: Emerald Group Publishing
Published: 2021-03-25
Total Pages: 173
ISBN-13: 1800437803
DOWNLOAD EBOOKThis book goes beyond environmental protection and looks at sustainability by predominantly focusing on human and social sustainability and this focus is carried into sections of the book that discuss sustainable policies, media and gender. The book takes an academic and practitioner approach.
Corporate Social Responsibility and Environmental Affairs in the British Press
Author: Martina Topić
Publisher: Routledge New Directions in Press& Communication Research
Published: 2023-05
Total Pages: 0
ISBN-13: 9780367550202
DOWNLOAD EBOOKAn ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic growth and CSR, the author shows how the press discourse in writing is always similar and serves to preserve the status quo with CSR being just a smokescreen that saved capitalism and just one cog in the wheel of neoliberalism. While available research offers perspectives from business and public relations studies, looking at how CSR is implemented and how it contributes towards the reputation of businesses, this book explores how the media enforce CSR discourse while at the same time arguing for environmental preservation. The book presents a combination of quantitative and qualitative methods to explain how and why CSR is being pushed forward by the news media, and how the media preserves the status quo by creating moral panic on environmental issues while at the same time pushing for CSR discourse and economic growth, which only contributes towards environmental degradation. The original research presented in the book looks at how the media write about economic growth, plastics, food waste, CSR and global warming. This interdisciplinary study draws on ecofeminist theory and media feminist theory to provide a novel analysis of CSR, making the case that enforcing CSR as a way to do business damages the environment and that the media enforce a neoliberal discourse of promoting both economic growth and environmentalism, which does not go together. Examining the UK media as a case study, a detailed methodological account is provided so that the study can be repeated and compared elsewhere. The book is aimed at academics and researchers in business and media studies, as well as those in women's studies. It will also be relevant to scholars in business management and marketing.
Corporate Social Responsibility in Finland
Author: Laura Olkkonen
Publisher: Springer
Published: 2019-05-07
Total Pages: 116
ISBN-13: 3030174352
DOWNLOAD EBOOKThis book introduces a Finnish approach to corporate social responsibility (CSR) and embeds it within a broader discussion on the Nordic roots of business responsibility and stakeholder thinking. The first part of the book traces the origins of Finnish CSR from paternalism at the beginning of industrialization to the start of the welfare state. The second part discusses the characteristics of Finnish CSR in light of the cultural and societal context and structure, and the third part introduces current trends and challenges. Each section of the book includes case examples that illustrate Finnish CSR from different perspectives. The book will be of use to scholars and students with an interest in the Nordic approach to CSR.
Visual Public Relations
Author: Simon Collister
Publisher: Routledge
Published: 2018-03-28
Total Pages: 313
ISBN-13: 1351662058
DOWNLOAD EBOOKThis book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Communication Excellence
Author: Ralph Tench
Publisher: Springer
Published: 2017-03-28
Total Pages: 238
ISBN-13: 3319488600
DOWNLOAD EBOOKExploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Mastering Corporate Communication
Author: Anne Katrine Lund
Publisher: Springer Nature
Published:
Total Pages: 245
ISBN-13: 3031502329
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