El marketing de los partidos políticos
Author: José Javier Orosa González
Publisher: Erasmus Ediciones
Published: 2012-04-30
Total Pages: 111
ISBN-13: 849280680X
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Plan Estratégico, Fortalecimiento de Partidos Políticos en América Latina, 2006-2010
Author:
Publisher:
Published: 2006
Total Pages: 74
ISBN-13:
DOWNLOAD EBOOKRoutledge Handbook of Political Advertising
Author: Christina Holtz-Bacha
Publisher: Routledge
Published: 2017-02-24
Total Pages: 574
ISBN-13: 1317439775
DOWNLOAD EBOOKThis Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Comunicación política y gobierno de coalición
Author: Ridao i Martín, Joan
Publisher: Editorial UOC
Published: 2016-09-07
Total Pages: 328
ISBN-13: 8491161619
DOWNLOAD EBOOKLa presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Marxismo norteamericano (American Marxism Spanish Edition)
Author: Mark R. Levin
Publisher: Simon and Schuster
Published: 2022-08-02
Total Pages: 352
ISBN-13: 166800593X
DOWNLOAD EBOOKBESTSELLER #1 DEL NEW YORK TIMES Mark R. Levin, autor seis veces bestseller #1 del New York Times, estrella de Fox News y presentador de radio, regresa para explicar cómo aquellos peligros sobre los que nos advirtió hace una década finalmente han ocurrido…y lo que se debe hacer ahora para hacerlos retroceder. Mark R. Levin movilizó a los conservadores en 2009 con Libertad y tiranía, el cual brindó un marco filosófico, histórico y práctico para detener el ataque liberal contra los valores basados en la Constitución, que hizo su aparición durante los años de Obama. Ese libro hablaba de que estábamos parados frente al precipicio del ataque del progresismo a nuestras libertades, desde la economía hasta la atención médica, y desde el calentamiento global hasta la inmigración. Ahora, más de una década después, hemos ido más allá de ese precipicio…y estamos pagando el precio. En Marxismo norteamericano, Levin explica cómo hoy en día los elementos centrales de la ideología marxista se han generalizado en la sociedad y la cultura estadounidenses—desde nuestras instituciones educativas, la prensa y las corporaciones hasta Hollywood, el partido Demócrata y la presidencia de Biden—y cómo a menudo se la disfraza con rótulos engañosos como “progresismo,” “socialismo democrático,” “activismo social,” y “activismo comunitario”. Con su característico análisis incisivo, Levin se sumerge en la psicología y las tácticas de estos movimientos de masas, el extendido lavado de cerebro de estudiantes, los propósitos antiestadounidenses de la Teoría Crítica de la Raza y del Green New Deal y la escalada de represión y censura para silenciar a voces opositoras e imponer la conformidad. Levin expone a un gran número de instituciones, intelectuales, académicos y activistas que lideran esta revolución, y nos brinda algunas respuestas e ideas sobre cómo confrontarlos. Como escribe Levin: “La contrarrevolución a la Revolución norteamericana está en pleno vigor. Y ya no puede ser desestimada ni ignorada, porque está devorando a nuestra sociedad y a nuestra cultura, rondando en nuestras vidas cotidianas y omnipresente en nuestra política, en nuestras escuelas, en los medios y en la industria del entretenimiento”. Y, tal como hizo antes, Levin busca unir al pueblo estadounidense para que defienda su libertad.
Women in Mexican Subnational Legislatures
Author: Flavia Freidenberg
Publisher: Springer Nature
Published: 2022-02-07
Total Pages: 253
ISBN-13: 3030940780
DOWNLOAD EBOOKThis book aims to fill a gap in research on women's political representation by developing a multidimensional assessment of female participation in subnational legislatures in a federal political system like Mexico. The Mexican experience in terms of women's political representation at the federal and subnational levels has been very successful, as the reforms created a more robust "gender electoral regime" that promoted an increase in the number of elected female legislators (1987-2021). Still, little is known about the impact of the rise in women's presence in Congresses on other dimensions of political representation, such as symbolic or substantive. Although previous studies on women's political representation in Mexico have yielded exciting conclusions based on empirical evidence and strengthened a theory focused on the analysis of presence, it is still insufficient to explain the other dimensions of representation and the relationship between them. Therefore, this book contributes to the comparative scholarship from the perspective of feminist neo-institutionalism, expanding the understanding of the relationship between women's formal and descriptive representation, the content of legislative work in terms of preferences and interests (substantive representation), and its symbolic effects on women and politics in general (symbolic representation). Women in Mexican Subnational Legislatures: From Descriptive to Substantive Representation will be of interest to political scientists, sociologists, and jurists interested in gender and politics. The book fills a theoretical and empirical gap on the effects of gender parity in the programmatic and symbolic scope of power building. The findings on good practices and challenges are discussed within a broader body of comparative research, providing knowledge to academia, policymakers, and international cooperation agencies about the remaining obstacles to strengthening Latin American democracies and the need to continue exploring the links between subnational politics and democratization of federal political systems.
E-voting
Author: Jordi Barrat
Publisher: Institut de Ciencies Politiques I Sociais
Published: 2008
Total Pages: 160
ISBN-13:
DOWNLOAD EBOOKGlobal Political Campaigning
Author: Fritz Plasser
Publisher: Bloomsbury Publishing USA
Published: 2002-02-28
Total Pages: 422
ISBN-13: 031301373X
DOWNLOAD EBOOKPlasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.
Latin America in Times of Turbulence
Author: Mariana Llanos
Publisher: Taylor & Francis
Published: 2023-06-23
Total Pages: 230
ISBN-13: 1000904369
DOWNLOAD EBOOKThe Open Access version of this book, available at http://www.tandfebooks.com/doi/view/10.4324/9781003324249, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book accounts for and analyses the latest developments in Latin American presidential democracies, with a special focus on political institutions. The stellar line-up of renowned scholars of Latin American politics and institutions from Latin America, Europe, and the United States offer new insights into how democratic institutions have operated within the critical context that marked the political and social life of the region in the last few years: the eruption of popular protest and discontent, the widespread distrust of political institutions, and, of course, the COVID-19 pandemic. Combining different methodological approaches, including cross-national studies, small-N studies, case studies, and quantitative and qualitative data, the contributions cluster around three themes: the problem with fixed terms and other features of presidentialism, inter-institutional relations and executive accountability, and old and new threats to democracy in these times of turmoil. The volume concludes with an assessment of the political consequences of the COVID-19 pandemic in Latin America. Beyond current scholars and students of comparative political scientists, Latin America in Times of Turbulence will be of great interest to a wide spectrum of readers interested in comparative systems of government, democracy studies, and Latin American politics more generally.
Guía práctica de pragmática del español
Author: María Elena Placencia
Publisher: Routledge
Published: 2019-07-16
Total Pages: 238
ISBN-13: 1351109219
DOWNLOAD EBOOKGuía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla, formas de tratamiento, cortesía y descortesía, comunicación y persuasión, discurso digital, metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea, lecturas (recomendadas y complementarias), y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales, culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica, tanto hablantes nativos como estudiantes de español avanzado.
