Author:
Publisher: Food & Agriculture Org.
Published:
Total Pages: 159
ISBN-13: 9251387451
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Human Resource Management
Author: Gary Dessler
Publisher: Pearson Educación
Published: 2000
Total Pages: 750
ISBN-13: 9789684444881
DOWNLOAD EBOOKFor Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Published: 2003
Total Pages: 686
ISBN-13: 9789702604006
DOWNLOAD EBOOKWritten for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Preparar un plan de marketing
Author: John Westwood
Publisher: Profit Editorial
Published: 2016-03-31
Total Pages: 176
ISBN-13: 8416583366
DOWNLOAD EBOOKCualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Quality Management
Author: Donna C. S. Summers
Publisher: Pearson Educación
Published: 2005
Total Pages: 436
ISBN-13: 9789702608134
DOWNLOAD EBOOKDesigned to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.
Cómo convertir tu farmacia en un súper proyecto
Author:
Publisher: Profit Editorial
Published: 2010-12-19
Total Pages: 78
ISBN-13: 8415330448
DOWNLOAD EBOOKGuía que pretende ayudar al farmacéutico en su día a día, ofreciéndole herramientas prácticas para llevar mejor su farmacia, para llevar mejor su pequeña empresa. Libro orientado a la gestión empresarial de la farmacia y de lectura obligada para aquellos profesionales que desean mejorar la oficina de la farmacia, ya que en él encontrarán las claves para conocer al nuevo cliente, cómo comunicarse con él, cómo motivar al equipo, cómo construir la marca, cómo disponer los productos y cómo hacer gestión por categorías. * Libro repleto de consejos muy prácticos y fáciles de llevar a cabo. * Muestra el camino para que la farmacia evolucione hacia un mayor papel sanitario. * Libro con lenguaje sencillo * Libro a color
Human Resource Management
Author: R. Wayne Mondy
Publisher: Pearson Educación
Published: 2005
Total Pages: 568
ISBN-13: 9789702606413
DOWNLOAD EBOOKA balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Megacities
Author:
Publisher: Soluciones Practicas
Published: 1995
Total Pages: 176
ISBN-13: 9789972470394
DOWNLOAD EBOOKCOMMUNICATION AND APPLIED TECHNOLOGIES
Author: Daniel Barredo Ibáñez
Publisher: Springer Nature
Published: 2024
Total Pages: 560
ISBN-13: 9819972108
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