La moda puede parecer un tema superficial o banal, pero desde hace siglos ha formado una gran parte importante de la sociedad y ha tenido una influencia muy grande en la cultura de cada civilización. Las casas de moda con creatividad, ideas, potencial y colores han salido a flote con una muy poca inactividad en el área de publicidad ya que en la actualidad no existe una agencia de marketing que se dedique únicamente a dar publicidad al área de moda en la zona sur de Tamaulipas (Tampico, Madero, Altamira). La propuesta para la creación de una empresa de marketing sobre moda tiene como propósito manejar la publicidad de todas las casas de moda en la zona sur de Tamaulipas con diferentes tipos de estrategias.
La moda puede parecer un tema superficial o banal, pero desde hace siglos ha formado una gran parte importante de la sociedad y ha tenido una influencia muy grande en la cultura de cada civilización. Las casas de moda con creatividad, ideas, potencial y colores han salido a flote con una muy poca inactividad en el área de publicidad ya que en la actualidad no existe una agencia de marketing que se dedique únicamente a dar publicidad al área de moda en la zona sur de Tamaulipas (Tampico, Madero, Altamira). La propuesta para la creación de una empresa de marketing sobre moda tiene como propósito manejar la publicidad de todas las casas de moda en la zona sur de Tamaulipas con diferentes tipos de estrategias.
Few observers of Mexico and Brazil in the 1930s, or South Korea and Taiwan in the mid-1950s, would have predicted that these nations would become economic "miracles" several decades later. These newly industrializing countries (NICs) challenge much of our conventional wisdom about economic development and raise important questions about international competitiveness and export success in manufacturing industries. In this volume economists, sociologists, and political scientists seek to explain the growth of the NICs in Latin America and East Asia and to reformulate contemporary development theory through an in-depth analysis of these two dynamic regions. Gary Gereffi and Colin I. Bradford, Jr., provide an overview of national development trajectories in Latin America and East Asia, while Barbara Stallings, Gereffi, Robert R. Kaufman, Tun-jen Cheng, and Frederic C. Deyo discuss the role of foreign capital, governments, and domestic coalitions in shaping development outcomes. Gustav Ranis, Robert Wade, Chi Schive, and Ren Villarreal look at the impact of economic policies on industrial performance, and Fernando Fajnzylber, Ronald Dore, and Christopher Ellison with Gereffi examine new agendas for comparative development research. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
The growing importance of the sciences in industrialised societies has been acknowledged by the increasing number of studies concerned with their development, change and control. In the past 20 or so years there has been a considerable growth in teaching and research programmes dealing with science and technology policy, science and society, sociology and history of science and similar areas which has resulted in much new material about the production and validation of scientific knowledge. In addition to the quanti tative growth of this literature, there has also been a substantial shift in the problems addressed and approaches adopted. In particular, the substantive content of scientific knowledge has become the focus of many historical and sociological studies which seek to understand how knowledges develop and change in different social circumstances. Instead of taking the privileged epistemological status of scientific knowledge for granted, recent approaches have emphasised the socially contingent nature of knowledge production and validation and the pluralistic nature of the sciences. Parallel to these develop ments, there has been a shift in the treatment of science by the state, business and public pressure groups. Increasingly they have sought to control the direction of research, and thus the content of knowledge, directly rather than simply applying existing knowledge. Science has become amenable to social control and influence. Its sacred status has declined and it is increasingly viewed as a socially constituted phenomenon which can be studied in a similar manner to other cultural products.
"Superbly conceptualises and contextualises social justice in and for our global age. The stellar cast of sociologists connect concepts to practices and outline the challenges we face, as well as providing necessary responses." Gurminder K Bhambra, Professor of Postcolonial and Decolonial Studies, University of Sussex" A collection of brilliant essays by international scholar-activists, examining concepts and practices from diverse contexts." Mary Romero, Professor of Justice Studies and Social Inquiry, Arizona State University "An excellent set of chapters bringing to the fore new perspectives on the social injustices and inequalities facing a world in crisis." Kammila Naidoo, Professor of Sociology, University of Johannesburg By using contextual global sociology, Sociology and Social Justice explores: Historic and contemporary sites and contexts around the world Sociological insights on topics ranging from social movements, to cyber space. International struggles, processes, and outcomes Written by distinguished international scholars, this is an essential text for those looking at issues of: Human Rights, Public Sociology, Democratization, Gender, and Globalization.
The objective of this report is to examine the extent to which countries in Latin America and the Caribbean participate in global value chains and what are the drivers of such participation. Production processes have been increasingly fragmented worldwide. For example, the production of the Boeing 787 Dreamliner involves 43 suppliers located in 135 locations around the globe. There are many examples like the Dreamliner, from the 451 parts that go into the iPod to the less technologically intensive but still widespread multi-country production of a Barbie doll. All this reflects significant changes in the way world production is being reorganized across national borders. That is, for many goods, production has become a multi-country process in which different stages are carried out in specialized plants in different parts of the world. Countries which specialize in different stages of the production process are thus linked by these global value chains. For developing countries, a clear opportunity from the continuous international fragmentation of production arises in the form of participating in activities that were virtually not opened to them in the past. Therefore, the international fragmentation of production provides opportunities for trade diversification, an issue that can be of particular importance for Latin America and the Caribbean as the region’s export base is in general highly concentrated in a few industries and particularly biased towards natural-resource intensive sectors. The aim is to identify whether there is policy space for implementing strategies that allow countries to improve their position in regional and global value chains.
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Does enterprise participation in global markets ensure sustainable income growth? Policies have often been designed in the belief that this is true, but competitiveness and participation in international markets may take very different forms, and developing countries do not always benefit. This book presents a series of rich and original field studies from Latin America, conducted by the authors with the same consistent methodological approach, and represents a theory-generating exercise within clusters and economic development literature. The main question addressed is how Latin American small and medium-sized enterprises (SMEs) may participate in global markets in ways that provide for sustainable income growth, the “high road” to competitiveness. In contrast, the “low road” is often typically followed by small firms from developing countries, which often compete by squeezing wages and revenues rather than by increasing productivity, salaries, and profits.
