Essentials of Outdoor Advertising
Author: Association of National Advertisers. Outdoor Advertising Committee
Publisher:
Published: 1958
Total Pages: 152
ISBN-13:
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Author: Association of National Advertisers. Outdoor Advertising Committee
Publisher:
Published: 1958
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOKAuthor: Frank Le Roy Blanchard
Publisher:
Published: 1921
Total Pages: 332
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert Cluley
Publisher: Kogan Page Publishers
Published: 2017-02-03
Total Pages: 241
ISBN-13: 0749478403
DOWNLOAD EBOOKAs a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
Author: Louis Kaufman
Publisher: Houghton Mifflin Harcourt P
Published: 1980
Total Pages: 608
ISBN-13:
DOWNLOAD EBOOKAuthor: Michael Lobel
Publisher: Univ of California Press
Published: 2009
Total Pages: 229
ISBN-13: 0520253035
DOWNLOAD EBOOK"This is the social history of art at its best."--Alex Potts, author of The Sculptural Imagination: Figurative, Modernist, Minimalist "James Rosenquist: Pop Art, Politics, and History in the 1960s provides a new perspective on the work of Rosenquist, a key but neglected artist of the Pop Art movement. Michael Lobel, who bases his study on detailed contextual research as well as close visual analysis, highlights the themes of obsolescence, novelty, and ephemera in Rosenquist's images and effectively relates the artist's interests to broader questions of consumer culture and urban planning in 1960s New York. Clearly written and thoroughly engaging, this book makes a significant contribution to our understanding of the artist and of Pop Art."--Cecile Whiting, author of Pop L.A.
Author: Catherine Gudis
Publisher: Psychology Press
Published: 2004
Total Pages: 354
ISBN-13: 9780415934558
DOWNLOAD EBOOKFirst Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: United States. Congress
Publisher:
Published: 1965
Total Pages: 2690
ISBN-13:
DOWNLOAD EBOOKAuthor: Outdoor Advertising Association of America
Publisher: Butler Press
Published: 1928
Total Pages: 254
ISBN-13:
DOWNLOAD EBOOKPREFACE. THE Author of this very practical treatise on Scotch Loch - Fishing desires clearly that it may be of use to all who had it. He does not pretend to have written anything new, but to have attempted to put what he has to say in as readable a form as possible. Everything in the way of the history and habits of fish has been studiously avoided, and technicalities have been used as sparingly as possible. The writing of this book has afforded him pleasure in his leisure moments, and that pleasure would be much increased if he knew that the perusal of it would create any bond of sympathy between himself and the angling community in general. This section is interleaved with blank shects for the readers notes. The Author need hardly say that any suggestions addressed to the case of the publishers, will meet with consideration in a future edition. We do not pretend to write or enlarge upon a new subject. Much has been said and written-and well said and written too on the art of fishing but loch-fishing has been rather looked upon as a second-rate performance, and to dispel this idea is one of the objects for which this present treatise has been written. Far be it from us to say anything against fishing, lawfully practised in any form but many pent up in our large towns will bear us out when me say that, on the whole, a days loch-fishing is the most convenient. One great matter is, that the loch-fisher is depend- ent on nothing but enough wind to curl the water, -and on a large loch it is very seldom that a dead calm prevails all day, -and can make his arrangements for a day, weeks beforehand whereas the stream- fisher is dependent for a good take on the state of the water and however pleasant and easy it may be for one living near the banks of a good trout stream or river, it is quite another matter to arrange for a days river-fishing, if one is looking forward to a holiday at a date some weeks ahead. Providence may favour the expectant angler with a good day, and the water in order but experience has taught most of us that the good days are in the minority, and that, as is the case with our rapid running streams, -such as many of our northern streams are, -the water is either too large or too small, unless, as previously remarked, you live near at hand, and can catch it at its best. A common belief in regard to loch-fishing is, that the tyro and the experienced angler have nearly the same chance in fishing, -the one from the stern and the other from the bow of the same boat. Of all the absurd beliefs as to loch-fishing, this is one of the most absurd. Try it. Give the tyro either end of the boat he likes give him a cast of ally flies he may fancy, or even a cast similar to those which a crack may be using and if he catches one for every three the other has, he may consider himself very lucky. Of course there are lochs where the fish are not abundant, and a beginner may come across as many as an older fisher but we speak of lochs where there are fish to be caught, and where each has a fair chance. Again, it is said that the boatman has as much to do with catching trout in a loch as the angler. Well, we dont deny that. In an untried loch it is necessary to have the guidance of a good boatman but the same argument holds good as to stream-fishing...
Author: United States. Congress. Senate. Committee on Public Works
Publisher:
Published: 1957
Total Pages: 412
ISBN-13:
DOWNLOAD EBOOKAuthor: Outdoor Advertising Association of America
Publisher:
Published: 1926
Total Pages: 238
ISBN-13:
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