Essentials of Health Care Marketing, Fourth Edition
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Published: 2016-08-15
Total Pages: 609
ISBN-13: 1284124193
DOWNLOAD EBOOKNew Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.