eSports Yearbook 2021-23
eSports Yearbook 2021-23

Author: Julia Hiltscher

Publisher: BoD – Books on Demand

Published: 2024-08-15

Total Pages: 157

ISBN-13: 3759750710

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In our latest yearbook, we explore the strategic dynamics and global impact of eSports, highlighting the revolution of intelligent agents, the fusion of traditional sports, and insights into legal and economic challenges. Personal stories showcase the potential for career development within the vibrant gaming community. This edition celebrates the resilience and spirit of eSports, emphasizing its promising future in competitive gaming. Join us in examining the innovations, cultural shifts, and the passionate community driving the industry forward.

Mars Mahi-Mahi 2021 Yearbook
Mars Mahi-Mahi 2021 Yearbook

Author: Justin Curtis Ermer Lacche

Publisher: Lacche-Media, LLC

Published: 2021-12-31

Total Pages: 15

ISBN-13: 1792383363

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Official 2021 yearbook of the Mars Mahi-Mahi, Metaverse Esports team. From a Metaverse millions of miles away, your Mars Mahi-Mahi come ready to play.

Portland Sasquatch: 2021 Yearbook
Portland Sasquatch: 2021 Yearbook

Author: Justin Curtis Ermer Lacche

Publisher: Lacche-Media, LLC

Published: 2021-12-31

Total Pages: 19

ISBN-13: 1792383193

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This is the official sports and esports yearbook of the Portland Sasquatch: Team Handball club. The physical team is a multi-time champion. The esports team is one of the first metaverse, blockchain-back official sports teams.

Hawaiian Islands Ocean Dragons: 2021 Yearbook
Hawaiian Islands Ocean Dragons: 2021 Yearbook

Author: Justin Curtis Ermer Lacche

Publisher: Lacche-Media, LLC

Published: 2021-12-31

Total Pages: 15

ISBN-13: 1792382936

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The official 2021 yearbook of the Hawaiian Islands Ocean Dragons. This season, the team competed as a metaverse esports team. Plans are by 2023, the team will concurrently compete as a physical team in Hawai'i.

eSports Yearbook 2019/20
eSports Yearbook 2019/20

Author: Julia Hiltscher

Publisher: BoD – Books on Demand

Published: 2021-12-08

Total Pages: 138

ISBN-13: 3755754819

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The seventh edition of the eSports Yearbook is influenced by the Covid-19 pandemic, highlighting recent developments in the scene. The topics range from economic sustainability highlighting dynamic capabilities, the potential threat of video game publisher and sponsors, intercultural management and community building in Pokémon eSports to social sustainability discussing the grassroots development, the debate about Olympic eSports, state recognition in France, and the challenge of being an eSports athlete. Finally, the risks in terms of stakeholder responsibility are discussed. The book highlights the slowed development but eSports is becoming a central part of modern society.

Sports Sponsorship and Branding
Sports Sponsorship and Branding

Author: Ho Keat Leng

Publisher: Taylor & Francis

Published: 2023-12-22

Total Pages: 350

ISBN-13: 1003831567

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.