Financial Times Guide to Investment Trusts ePub eBook

Financial Times Guide to Investment Trusts ePub eBook

Author: John C Baron

Publisher: Pearson UK

Published: 2013-08-27

Total Pages: 162

ISBN-13: 1292005092

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A comprehensive and practical guide to investment trusts. These investment vehicles have been underused by investors in the past, but that is set to change now that the Retail Distribution Review has banned commissions and put investment trusts on a level playing field. The book explains what investment trusts are and focuses on how to construct and run a trust portfolio. It offers investors, both experienced and novice, a concise and jargon free guide to these lucrative investment vehicles.


Eye Tracking the User Experience

Eye Tracking the User Experience

Author: Aga Bojko

Publisher: Rosenfeld Media

Published: 2013-11-15

Total Pages: 321

ISBN-13: 1933820918

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.


Key Marketing Metrics 2e ePub eBook

Key Marketing Metrics 2e ePub eBook

Author: Paul Farris

Publisher: Pearson UK

Published: 2017-10-03

Total Pages: 434

ISBN-13: 1292212497

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"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”


Facing Fear

Facing Fear

Author: Lisa Blair

Publisher: Australian Geographic

Published: 2021-02-01

Total Pages: 284

ISBN-13: 1922388092

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Facing Fear is the inspiring true story of Lisa Blair, who on 25 July 2017 became the first woman to sail solo around Antarctica. She very nearly didn’t live to tell the tale. Seventy-two days into her circumnavigation, when Lisa was more than 1000 nautical miles from land, the mast of Climate Action Now came crashing down in a ferocious storm. In freezing conditions, Lisa battled massive waves and gale-force winds, fighting through the night to save her life and her boat. Following her ordeal, Lisa relied on her unbreakable spirit to beat the odds and complete her world record. With unwavering focus and determination, she sailed home, completing her journey after 183 days. This is the story of her remarkable voyage.


Real-Time Phoenix

Real-Time Phoenix

Author: Stephen Bussey

Publisher: Pragmatic Bookshelf

Published: 2020-03-25

Total Pages: 422

ISBN-13: 1680507753

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Give users the real-time experience they expect, by using Elixir and Phoenix Channels to build applications that instantly react to changes and reflect the application's true state. Learn how Elixir and Phoenix make it easy and enjoyable to create real-time applications that scale to a large number of users. Apply system design and development best practices to create applications that are easy to maintain. Gain confidence by learning how to break your applications before your users do. Deploy applications with minimized resource use and maximized performance. Real-time applications come with real challenges - persistent connections, multi-server deployment, and strict performance requirements are just a few. Don't try to solve these challenges by yourself - use a framework that handles them for you. Elixir and Phoenix Channels provide a solid foundation on which to build stable and scalable real-time applications. Build applications that thrive for years to come with the best-practices found in this book. Understand the magic of real-time communication by inspecting the WebSocket protocol in action. Avoid performance pitfalls early in the development lifecycle with a catalog of common problems and their solutions. Leverage GenStage to build a data pipeline that improves scalability. Break your application before your users do and confidently deploy them. Build a real-world project using solid application design and testing practices that help make future changes a breeze. Create distributed apps that can scale to many users with tools like Phoenix Tracker. Deploy and monitor your application with confidence and reduce outages. Deliver an exceptional real-time experience to your users, with easy maintenance, reduced operational costs, and maximized performance, using Elixir and Phoenix Channels. What You Need: You'll need Elixir 1.9+ and Erlang/OTP 22+ installed on a Mac OS X, Linux, or Windows machine.


Eye Tracking Methodology

Eye Tracking Methodology

Author: Andrew Duchowski

Publisher: Springer Science & Business Media

Published: 2007-09-14

Total Pages: 336

ISBN-13: 1846286093

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Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.


Self-Tracking

Self-Tracking

Author: Btihaj Ajana

Publisher: Springer

Published: 2017-10-01

Total Pages: 162

ISBN-13: 3319653792

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This book provides an empirical and philosophical investigation of self-tracking practices. In recent years, there has been an explosion of apps and devices that enable the data capturing and monitoring of everyday activities, behaviours and habits. Encouraged by movements such as the Quantified Self, a growing number of people are embracing this culture of quantification and tracking in the spirit of improving their health and wellbeing. The aim of this book is to enhance understanding of this fast-growing trend, bringing together scholars who are working at the forefront of the critical study of self-tracking practices. Each chapter provides a different conceptual lens through which one can examine these practices, while grounding the discussion in relevant empirical examples. From phenomenology to discourse analysis, from questions of identity, privacy and agency to issues of surveillance and tracking at the workplace, this edited collection takes on a wide, and yet focused, approach to the timely topic of self-tracking. It constitutes a useful companion for scholars, students and everyday users interested in the Quantified Self phenomenon.


Bridgerton Collection Volume 2

Bridgerton Collection Volume 2

Author: Julia Quinn

Publisher: HarperCollins

Published: 2021-03-30

Total Pages:

ISBN-13: 006313893X

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An enchanting collection containing books four, five, and six of #1 New York Times bestselling author Julia Quinn’s beloved Regency-set Bridgerton novels—Romancing Mister Bridgerton; To Sir Phillip, with Love; and When He Was Wicked—now a series created by Shondaland for Netflix. Romancing Mister Bridgerton Penelope Featherington has secretly adored her best friend’s brother from afar for forever—until she stumbles across Colin Bridgerton’s deepest secret and fears she doesn't know him at all. Meanwhile, Colin is tired of his reputation as an empty-headed charmer and of the notorious gossip columnist Lady Whistledown. Upon his return to London, he discovers everything has changed—especially Penelope Featherington! The girl who was always simply there suddenly haunts his dreams. When he discovers that Penelope has secrets of her own, this elusive bachelor must decide . . . is she his biggest threat or his promise of a happy ending? To Sir Phillip, With Love Sir Phillip knew that Eloise Bridgerton was a spinster, and so he’d proposed, figuring she’d be timid and desperate to marry. Except . . . she wasn’t. And all he wanted to do was kiss her . . . As for Eloise, she couldn’t marry a man she had never met! Yet, she found herself in a carriage on her way to meet her perfect match. Except . . . he wasn’t. Despite being handsome, Phillip was a large, ill-mannered brute. But when he kissed her, the world simply fell away… could this imperfect man be perfect for her? When He Was Wicked After a lifetime of smiling slyly as women chased him, Michael Stirling, London’s most infamous rake, took one look at Francesca Bridgerton and fell hopelessly in love. Unfortunately for Michael, Francesca’s surname was to remain Bridgerton for only a mere thirty-six hours longer—they met at a supper celebrating her imminent wedding to his cousin. But that was then . . . Now Michael is the earl and Francesca is free, but she still sees him as a dear friend. Michael dares not profess his love . . . until one dangerous night, passion proves stronger than even the most wicked of secrets . . .


Double-Tracking

Double-Tracking

Author: Rosanna Mclaughlin

Publisher: Carcanet Press Ltd

Published: 2019-10-31

Total Pages: 110

ISBN-13: 1784109851

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To double-track is to be both: counter-cultural and establishment, rich and poor, a bum with the keys to a country retreat, an exotic addition to the dinner table who still knows how to find their way around the silverware. In the 1970s Tom Wolfe located the apex of doubletracking as the art world, but today, it's a cornerstone of the middle classes, and a full-blown commonplace of contemporary life. At root, it's a state of mind born of an ambivalent relationship to privilege, that, when perfected, allows those with financial resources the economic benefits of leaning right, and the cultural benefits of leaning left. It curls around the vocal chords of private school alumni as they drop their consonants, sprays the can of legally sanctioned graffiti on the side of the pop-up container shopping mall, and tones the cores of sweaty executives attending weekly parkour classes, prancing about the concrete furniture of housing estates they do not live on. Comprising essays, fiction and art criticism, this is a merciless, witty satire of the middle classes - a venturesome, intelligent debut which cuts to the very core of our duplicitous lives.