Entrepreneurship and Big Data

Entrepreneurship and Big Data

Author: Meghna Chhabra

Publisher: CRC Press

Published: 2021-09-30

Total Pages: 301

ISBN-13: 1000455696

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The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.


Big Data for Entrepreneurship and Sustainable Development

Big Data for Entrepreneurship and Sustainable Development

Author: Mohammed El Amine Abdelli

Publisher: CRC Press

Published: 2021-12-09

Total Pages: 223

ISBN-13: 1000454401

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This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4.0 and entrepreneurship are effective in resolving business, social, and economic problems. The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using Big Data can increase efficiency, enables the studying of competitors, can improve the pricing of products, increase sales and loyalty, and can ensure the right people are hired. The book presents how decision-makers can make use of Big Data to resolve economic and social problems. Analyze the development of the economy and enhance the business climate. This book is for researchers, PhD students, and entrepreneurs and can also be of interest for transforming governments as well as businesses.


Big Data

Big Data

Author: Bill Schmarzo

Publisher: John Wiley & Sons

Published: 2013-09-23

Total Pages: 245

ISBN-13: 1118740009

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Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.


Big Data in Small Business

Big Data in Small Business

Author: Lund Pedersen, Carsten

Publisher: Edward Elgar Publishing

Published: 2021-09-21

Total Pages: 272

ISBN-13: 1839100168

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This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.


Big Data For Small Business For Dummies

Big Data For Small Business For Dummies

Author: Bernard Marr

Publisher: John Wiley & Sons

Published: 2016-01-05

Total Pages: 256

ISBN-13: 1119027039

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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.


Entrepreneurial Finance

Entrepreneurial Finance

Author: Francesco Ferrati

Publisher:

Published: 2021-04-19

Total Pages: 120

ISBN-13: 9781680838046

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Entrepreneurial Finance: Emerging Approaches Using Machine Learning and Big Data presents a comprehensive overview of the applications of machine learning algorithms to the Crunchbase database. The authors highlight the main research goals that can be addressed and review all the variables and algorithms used for each goal. For each machine learning algorithm, the authors analyze the respective performance metrics to identify a baseline model. This study aims to be a reference for researchers and practitioners on the use of machine learning as an effective tool to support decision-making processes in equity investments. Section 2 provides an introduction to machine learning and outlines the main differences from a traditional statistical approach. Section 3 provides an overview of the venture capital firms that have already applied a data-driven approach to their investment decision-making. Section 4 is an introduction to Crunchbase, one of the most relevant databases on startup companies and investors. Section 5 describes the scope of this study, focusing on research contributions that have applied machine learning techniques to Crunchbase data. Section 6 classifies the studies' research goals and describes the various machine learning approaches. Section 7 describes an example of how the models proposed by previous studies could be integrated synergistically into investor decision-making. Section 8 synthesizes all the features or variables used, which are obtained either directly from Crunchbase or through a features engineering process. Section 9 analyses the algorithms used. Section 10 discusses the results obtained in previous research in order to establish a baseline for future research in this field. Finally, section 11 presents a final discussion of the applicability of machine learning as a tool for data-driven investments, while conclusions and future developments are presented in section 12.


Big Data, Big Analytics

Big Data, Big Analytics

Author: Michael Minelli

Publisher: John Wiley & Sons

Published: 2013-01-22

Total Pages: 230

ISBN-13: 111814760X

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Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.


Data Analytics in Marketing, Entrepreneurship, and Innovation

Data Analytics in Marketing, Entrepreneurship, and Innovation

Author: Mounir Kehal

Publisher: CRC Press

Published: 2021-01-12

Total Pages: 203

ISBN-13: 0429589743

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.


Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

Author: Idemudia, Efosa Carroll

Publisher: IGI Global

Published: 2020-06-05

Total Pages: 459

ISBN-13: 1799833534

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To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.


Entrepreneurship and Big Data

Entrepreneurship and Big Data

Author: Meghna Chhabra

Publisher: CRC Press

Published: 2021-09-30

Total Pages: 288

ISBN-13: 100045570X

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The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.