Enterprise Electronics & Mobile Commerce
Author: V.K. Jain & Hemlata
Publisher:
Published: 2001
Total Pages: 724
ISBN-13: 9788178840055
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Mobile Commerce: Technology, Theory and Applications
Author: Mennecke, Brian E.
Publisher: IGI Global
Published: 2002-07-01
Total Pages: 364
ISBN-13: 1591400902
DOWNLOAD EBOOKM-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
Mobile Commerce
Author: Esther Swilley
Publisher: Business Expert Press
Published: 2015-11-30
Total Pages: 87
ISBN-13: 1606498452
DOWNLOAD EBOOKDo you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
Mobile Commerce Applications
Author: Shi, Nansi
Publisher: IGI Global
Published: 2003-07-01
Total Pages: 358
ISBN-13: 1591401909
DOWNLOAD EBOOKMobile Commerce Applications addresses and explores the critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, including methodologies, enabling technologies, models, paradigms, architectures, standards and innovations.
The Mobile Commerce Revolution
Author: Tim Hayden
Publisher: Que Publishing
Published: 2014-09-30
Total Pages: 201
ISBN-13: 0133475530
DOWNLOAD EBOOKYour Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Mobile Electronic Commerce
Author: June Wei
Publisher: CRC Press
Published: 2014-11-20
Total Pages: 494
ISBN-13: 1482264242
DOWNLOAD EBOOKMobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
Mobile Enterprise Transition and Management
Author: Bhuvan Unhelkar
Publisher: CRC Press
Published: 2009-06-25
Total Pages: 436
ISBN-13: 1420078283
DOWNLOAD EBOOKAddressing the rapid evolution of global communications, this book provides step-by-step guidance on how to configure, enact, and manage the process of integrating mobile technology within an organization. The mobile enterprise transition (MET) process presented considers input from the four significant dimensions of an organization - economic, technical, process, and social - making it a well-rounded and complete process. Based on extensive research, literature review, and practical experimentation, this comprehensive text presents emerging best practices, exhaustive case studies, and examples of successful transitions. It also provides detailed references, and a glossary of key terms and commonly used acronyms.
E-Commerce and Mobile Commerce Technologies
Author: Kristian Bass
Publisher: Scientific e-Resources
Published: 2018-03-07
Total Pages: 308
ISBN-13: 1839472049
DOWNLOAD EBOOKThis book provides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. Chapter 1 and 2 discuss about the basic concepts of e-commerce and e-business strategy. Chapter 3 describes different types of e-commerce technology. This chapter also tells us about the emerging e-commerce technology innovations. Chapter 4 depicts various types of e-business models and markets. Chapter 5 discuss about the mobile electronic commerce. Chapter 6 tells about the mobile commerce, mobile enterprise solutions and ubiquitous computing. Chapter 7 tells about the security parameters used in e-commerce and fraud issues and why protection in e-commerce is required. Chapter 8 depicts payment system used in electronic commerce like smart cards, micropayments, e-checking, mobile payments etc. Chapter 9 ensures about the E-Commerce Regulatory, Ethical, and Social Environments. Electronic commerce and m-commerce is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC and m-commerce applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trade volumes. However, EC and m-commerce is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, customer service, e-government, social networks, and much more. EC and m-commerce is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2017-06-19
Total Pages: 1584
ISBN-13: 1522526005
DOWNLOAD EBOOKIn the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Enterprise Guide to Gaining Business Value from Mobile Technologies
Author: Adam Kornak
Publisher: John Wiley & Sons
Published: 2004-04-14
Total Pages: 338
ISBN-13: 0764575732
DOWNLOAD EBOOKThis is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
