Author: Timothy D. Taylor

Publisher: University of Chicago Press

Published: 2012-07-27

Total Pages: 367

ISBN-13: 0226791157

Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.