Science, the Endless Frontier
Science, the Endless Frontier

Author: Vannevar Bush

Publisher: Princeton University Press

Published: 2021-02-02

Total Pages: 186

ISBN-13: 069120165X

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The classic case for why government must support science—with a new essay by physicist and former congressman Rush Holt on what democracy needs from science today Science, the Endless Frontier is recognized as the landmark argument for the essential role of science in society and government’s responsibility to support scientific endeavors. First issued when Vannevar Bush was the director of the US Office of Scientific Research and Development during the Second World War, this classic remains vital in making the case that scientific progress is necessary to a nation’s health, security, and prosperity. Bush’s vision set the course for US science policy for more than half a century, building the world’s most productive scientific enterprise. Today, amid a changing funding landscape and challenges to science’s very credibility, Science, the Endless Frontier resonates as a powerful reminder that scientific progress and public well-being alike depend on the successful symbiosis between science and government. This timely new edition presents this iconic text alongside a new companion essay from scientist and former congressman Rush Holt, who offers a brief introduction and consideration of what society needs most from science now. Reflecting on the report’s legacy and relevance along with its limitations, Holt contends that the public’s ability to cope with today’s issues—such as public health, the changing climate and environment, and challenging technologies in modern society—requires a more capacious understanding of what science can contribute. Holt considers how scientists should think of their obligation to society and what the public should demand from science, and he calls for a renewed understanding of science’s value for democracy and society at large. A touchstone for concerned citizens, scientists, and policymakers, Science, the Endless Frontier endures as a passionate articulation of the power and potential of science.

Retailization
Retailization

Author: Lars Thomassen

Publisher: Kogan Page Publishers

Published: 2006-05-03

Total Pages: 240

ISBN-13: 0749448733

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In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.

Cycles of Invention and Discovery
Cycles of Invention and Discovery

Author: Venkatesh Narayanamurti

Publisher: Harvard University Press

Published: 2016-10-24

Total Pages: 177

ISBN-13: 0674974158

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Cycles of Invention and Discovery offers an in-depth look at the real-world practice of science and engineering. It shows how the standard categories of “basic” and “applied” have become a hindrance to the organization of the U.S. science and technology enterprise. Tracing the history of these problematic categories, Venkatesh Narayanamurti and Toluwalogo Odumosu document how historical views of policy makers and scientists have led to the construction of science as a pure ideal on the one hand and of engineering as a practical (and inherently less prestigious) activity on the other. Even today, this erroneous but still widespread distinction forces these two endeavors into separate silos, misdirects billions of dollars, and thwarts progress in science and engineering research. The authors contrast this outmoded perspective with the lived experiences of researchers at major research laboratories. Using such Nobel Prize–winning examples as magnetic resonance imaging, the transistor, and the laser, they explore the daily micro-practices of research, showing how distinctions between the search for knowledge and creative problem solving break down when one pays attention to the ways in which pathbreaking research actually happens. By studying key contemporary research institutions, the authors highlight the importance of integrated research practices, contrasting these with models of research in the classic but still-influential report Science the Endless Frontier. Narayanamurti and Odumosu’s new model of the research ecosystem underscores that discovery and invention are often two sides of the same coin that moves innovation forward.

Artificial Era
Artificial Era

Author: Gissel Velarde

Publisher: Oxford University Press

Published: 2023-10-09

Total Pages: 305

ISBN-13: 0192696866

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Presenting a ground-breaking view of technology trends and their impact on our society, Artificial Era contributes to the current debate about the consequences of technological innovations. Alongside different viewpoints and statistics on the use of robots worldwide, productivity, and job displacement, Gissel Velarde identifies the particular problem of the lack of diversity in AI communities - and how that can exacerbate representation issues in employment, civil rights, gender, and education if no actions are taken. A timely, inciteful book which will be required reading for scholars and professionals working with AI and automation, and leaders in business and government interested in better understanding it and its effects on business and society.

Transportable Environments 3
Transportable Environments 3

Author: Robert Kronenburg

Publisher: Taylor & Francis

Published: 2006-03-10

Total Pages: 244

ISBN-13: 1134288786

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The latest volume in this popular series of books which explores the theoretical basis for temporary and transportable structures where permanence is either not possible or desirable. The book provides insight into the wide range of uses of these structures, the varied forms they take and the concerns and ideas for future development, focusing on portability, adaptability, sustainability of the built environment, and technical innovations. A wide range of designed solutions identify and define contemporary directions in design theory and practice. With international examples throughout, this book will be of interest and value to all those involved in the areas of building design, building component manufacture and urban design.

Service Innovation
Service Innovation

Author: Marja Toivonen

Publisher: Springer

Published: 2016-06-09

Total Pages: 293

ISBN-13: 4431549226

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This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research. The book emphasizes that the most urgent issues of today’s economies – the development of welfare and sustainability – cannot be solved with innovations in individual service offerings only, and that innovations of service systems are increasingly needed. Various theoretical approaches and perspectives from different disciplines are included, providing a comprehensive view of the current understanding of the nature of service innovation. The book illustrates the achievements of two research traditions, one based on the general innovation theory and the other based on the service marketing theory. Service innovation is considered from the points of view of drivers, processes, practices, and outcomes. The interrelations between actors and systems are analyzed, and the nature of innovation as a new way to co-create value is highlighted. The book promotes the view that users are an important source of innovative ideas and that openness is an important success factor in innovation processes. In addition to the general nature and management of service innovation, some specific topics are included, exemplified by innovations in public services and in knowledge-intensive business services. This volume is highly recommended to readers who seek a state-of-the-art overview of the area of service innovation and its linkages to systems research.

MASTERING 360 PRINCIPLES IN STRATEGY
MASTERING 360 PRINCIPLES IN STRATEGY

Author: James Sonhill DBA

Publisher: Sonhill Publishing LLC

Published: 2020-06-28

Total Pages: 420

ISBN-13:

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Sun Tzu Bing Fa™ Masterpiece: Mastering 360 Principles In Strategy helps you quickly master and practice all 360 strategy principles in Sun Tzu The Art of War™. Each principle is carefully analyzed and explained through business and social contexts so that you understand how this powerful wisdom is applied in the real world. Knowing how these strategy principles are applied in real-life situations will help you accomplish your mastery of Sun Tzu The Art of War™. Your strategy mastery will help you obtain your upper hand and gain your competitive edge so that you can conduct your life and your business with power. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

The Innovation Illusion
The Innovation Illusion

Author: Fredrik Erixon

Publisher: Yale University Press

Published: 2016-01-01

Total Pages: 313

ISBN-13: 0300217404

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Companies, entrepreneurs, and complexity -- Capitalism and economic dynamism -- What is wrong - the map or the reality? -- Technology and income - are they decoupling? -- Jobs and technology -- Innovation famine rather than innovation feast -- 9 THE FUTURE AND HOW TO PREVENT IT -- From corporate globalism to global corporatism -- The continued rise of regulatory uncertainty -- The "silver tsunami" for cash -- Future imperfect -- Preventing the future -- NOTES -- REFERENCES -- INDEX