Encyclopedia of Tourism Management and Marketing
Encyclopedia of Tourism Management and Marketing

Author: Dimitrios Buhalis

Publisher: Edward Elgar Publishing

Published: 2022-07-28

Total Pages: 3904

ISBN-13: 9781800377479

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The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.

Encyclopedia of Tourism
Encyclopedia of Tourism

Author: Jafar Jafari

Publisher: Routledge

Published: 2002-09-11

Total Pages: 717

ISBN-13: 1134735324

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In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.

Encyclopedia of Tourism
Encyclopedia of Tourism

Author: Jafar Jafari

Publisher: Springer

Published: 2021-01-14

Total Pages: 1500

ISBN-13: 9783319016696

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​This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 800 contributions of over 200 internationally renowned experts provide a definitive access to the knowledge in the field of tourism, hospitality, recreation and related fields. All actors in this field will find reliable and up to date definitions and explanations of the key terms of tourism in this reference work. Tourism is the largest industry worldwide and is the main source of income for many countries. With both, this practical impact of tourism and a rapidly developing academic field, with a growing number of university courses and degrees in tourism, and a flourishing research, this encyclopedia is the epicenter of this emerging and developing discipline.

International Encyclopaedia of Tourism Management
International Encyclopaedia of Tourism Management

Author: P. C. Sinha

Publisher:

Published: 1997-01-01

Total Pages: 3514

ISBN-13: 9788174884862

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The International Encyclopaedia Of Tourism Management Focuses On All Aspects Of Tourism Development Viz. Social, Economic, Cultural, Physical, Anthropological, Environmental And Overall Recreational. The Encyclopaedia Has Been Prepared With The Aim That It Could Provide In Detail The Possible Ways And Means For Sustainable Development Of Tourism And Addresses Itself To A Much Wider Audience, Particularly Those Involved In The Planning And Management Of Tourism Industry At Different Levels. The Encyclopaedia Also Intends To Identify The Patterns And Processes Of International Tourism In Multidisciplinary Fashions. It Briefly Explains The Planning And Management Concepts And Describes Planning And Marketing Methodologies.This Encyclopaedia Covers Following Topics In Respective Volumes:(1) Tourism: Management (2) International Tourism And Sustainable Development (3) Eco-Tourism And Mass-Tourism (4) Tourism: Impact Assessment (5) Geography And Structure Of Tourism And Travel (6) Tourism: Evolution: Scope, Nature And Organization. (7) Tourism: Planning. (8) Tourism: Marketing (9) Tourism: Transport And Travel Marketing (10) Tourism: Issues And Strategies (11) Tourism: Research Policy & Regulation, (12) Tourism: Reference Sources & Bibliography.

The SAGE International Encyclopedia of Travel and Tourism
The SAGE International Encyclopedia of Travel and Tourism

Author: Linda L. Lowry

Publisher: SAGE Publications

Published: 2016-09

Total Pages: 1593

ISBN-13: 1483368939

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Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.

Encyclopedia of Sports Management and Marketing
Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne

Publisher: SAGE Publications

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 1506320376

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Marketing in Travel and Tourism
Marketing in Travel and Tourism

Author: Victor T. C. Middleton

Publisher: Routledge

Published: 2001

Total Pages: 501

ISBN-13: 0750644710

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Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference

Marketing in Travel and Tourism
Marketing in Travel and Tourism

Author: Victor Middleton

Publisher: Routledge

Published: 2010-09-08

Total Pages: 489

ISBN-13: 1136437355

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Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Destination Management and Marketing: Breakthroughs in Research and Practice
Destination Management and Marketing: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-03-06

Total Pages: 1214

ISBN-13: 1799824705

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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.