H2H Marketing
H2H Marketing

Author: Philip Kotler

Publisher: Springer Nature

Published: 2023-07-18

Total Pages: 222

ISBN-13: 3031223934

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Marketing-Wörterbuch / Marketing Dictionary
Marketing-Wörterbuch / Marketing Dictionary

Author: Wolfgang J. Koschnick

Publisher: Walter de Gruyter

Published: 2011-10-18

Total Pages: 384

ISBN-13: 3110815648

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For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.

Network Strategy
Network Strategy

Author: Joel Baum

Publisher: Emerald Group Publishing

Published: 2008-07-25

Total Pages: 704

ISBN-13: 1849505314

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Research at the intersection of social networks and strategic management identifies a range of performance-enhancing network position advantages - access to partners, information, innovation, and resources - that are distributed differentially across network positions. This book discusses network processes.

Sketch for a Self-analysis
Sketch for a Self-analysis

Author: Pierre Bourdieu

Publisher: Polity

Published: 2007

Total Pages: 129

ISBN-13: 0745635261

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Over the past four decades, French sociologist Pierre Bourdieu produced one of the most imaginative and subtle bodies of social theory of the postwar era. When he died in 2002, he was considered to be the most influential sociologist in the world and a thinker on a par with Foucault and Levi-Strauss - a public intellectual as important to his generation as Sartre was to his. Sketch for a Self-Analysis is the ultimate outcome of Bourdieu's lifelong preoccupation with reflexivity. Vehemently not an autobiography, this unique book is instead an application of Bourdieu's theories to his own life and intellectual trajectory; along the way it offers compelling and intimate insights into the most important French intellectuals of the time - including Foucault, Sartre, Aron, Althusser, and de Beauvoir - as well as Bourdieu's own formative experiences at boarding school and his moral outrage at the colonial war in Algeria.

Young Gerber
Young Gerber

Author: Friedrich Torberg

Publisher: Pushkin Press

Published: 2012-09-06

Total Pages: 296

ISBN-13: 1908968257

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Kurt Gerber embarks hopefully on his last year at school, leading to the all- important exam, but finds that he is constantly at odds with the sadistic class teacher Professor Kupfer, known to his students as "Lord God Kupfer", who particularly dislikes him. Inspired partly by its author's own experience of his final school-leaving examination, which he passed only at the second attempt, and partly by the suicides of no less than ten school students in a single week in the winter of 1929, Young Gerber is a timeless tale of classroom angst, and an undisputed classic of Austrian literature.