Empirical Studies in Online Retail Operations and Dynamic Pricing
Empirical Studies in Online Retail Operations and Dynamic Pricing

Author: Jiaqi Xu

Publisher:

Published: 2016

Total Pages: 254

ISBN-13:

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This dissertation studies empirical problems in retail operations management and dynamic pricing through three essays. The first essay studies the financial impact of offering faster delivery in online retail. Using econometric policy analysis framework, we study a quasi-experimental setting in which a group of U.S. customers for a large apparel retailer experienced a reduction in delivery time due to the opening of a new distribution center (DC). We show that faster delivery increased sales growth by 0.58% per week following the opening of the new DC, with the effect varying inversely with respect to distance from the new DC. The second essay studies the design of free shipping threshold policy in online retail using transaction data from a major online apparel retailer. We develop models of customer demand and product return behavior that are consistent with empirical data to determine the optimal level of free shipping threshold. In particular, we incorporate a behavior called order padding, in which customers deliberately inflate their orders to qualify for free shipping, and its effect on product return. We analyze the model to show that a free shipping threshold policy is most effective when the retailer faces high product margin, low shipping revenue, low product return probability, and when order padding does not cause customers to delay future purchase. The third essay studies practical issues in large-scale multiproduct dynamic pricing. We partner with a Major League Baseball (MLB) franchise to develop a demand model for its single-game tickets. The demand model is then used to evaluate the effectiveness of dynamic pricing policies. The demand model indicates that due to various practical constraints in pricing, the franchise was unable to benefit from the use of dynamic pricing. We address these issues and use simulation to show that revenue improvement of up to 15% can be achieved through the effective use of dynamic pricing. We also show that a properly calibrated fixed pricing policy based on a detailed demand model can achieve similar levels of revenue improvement as the optimal dynamic pricing policy.

Opportunistic Returns and Dynamic Pricing
Opportunistic Returns and Dynamic Pricing

Author: Chaitnaya Bandi

Publisher:

Published: 2018

Total Pages: 47

ISBN-13:

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We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of strategic customer behavior that have not been considered in previous research. First, customers who monitor product prices after purchase may initiate opportunistic returns because of price drops. Second, customers who anticipate a future return may strategically choose a payment method that facilitates product returns. Our logistic regression models indicate that (1) realized post-purchase price drops lead to a higher probability of return, and (2) anticipated price drops after purchase lead to a higher probability of using cash on delivery, a payment method with a lower return cost for consumers. Our findings are robust to alternative model specifications and sample selection procedures. We demonstrate that an optimal pricing policy should take into consideration the potential costs of two types of strategic customer behavior: opportunistic returns and strategic choice of payment method.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2021-04-16

Total Pages: 1964

ISBN-13: 1799889580

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In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Business Intelligence and Information Technology
Business Intelligence and Information Technology

Author: Aboul Ella Hassanien

Publisher: Springer Nature

Published: 2023-07-03

Total Pages: 818

ISBN-13: 9819934168

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This book constitutes the refereed proceedings of the 2022 International Conference on Business Intelligence and Information Technology (BIIT 2022) held in Harbin, China, during December 17–18, 2022. BIIT 2022 is organized by the School of Computer and Information Engineering, Harbin University of Commerce, and supported by Scientific Research Group in Egypt (SRGE), Egypt. The papers cover current research in electronic commerce technology and application, business intelligence and decision making, digital economy, accounting informatization, intelligent information processing, image processing and multimedia technology, signal detection and processing, communication engineering and technology, information security, automatic control technique, data mining, software development, and design, blockchain technology, big data technology, and artificial intelligence technology.

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author: Almunawar, Mohammad Nabil

Publisher: IGI Global

Published: 2020-08-28

Total Pages: 883

ISBN-13: 1799849856

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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Handbook of Strategic e-Business Management
Handbook of Strategic e-Business Management

Author: Francisco J. Martínez-López

Publisher: Springer Science & Business Media

Published: 2013-11-19

Total Pages: 1004

ISBN-13: 3642397476

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

An Empirical Analysis of Retail Pricing Strategies from an Operations Perspective
An Empirical Analysis of Retail Pricing Strategies from an Operations Perspective

Author: Ilyoung Jung

Publisher:

Published: 2014

Total Pages: 159

ISBN-13:

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Retail pricing strategies are a critical component of retail business decision making. In many business environments, the retailers' efforts such as promotions, discounts and markdowns are often used to stimulate consumer demand. This research is motivated by the strong belief that pricing policies are today, more than ever before, fundamental and critical to the daily operations of retail industry. The reason is probably because price is one of the most effective variables that managers can manipulate to encourage or discourage demand in the short run. One of the most powerful and effective strategic tools in retailing is pricing, for which the options available to retailers range from the everyday low price (EDLP) to promotional or high-low (Hi-Lo) strategies. The dissertation consists of three essays. The first essay examines the relationship between promotional prices and retail sales with the EDLP and Hi-Lo pricing strategies. The second essay identifies the elements of pricing decisions with store level data under different pricing strategies. The third essay performs to measure and compare the efficiency of both pricing strategies of retail chains according to different types of competition.

Encyclopedia of E-Business Development and Management in the Global Economy
Encyclopedia of E-Business Development and Management in the Global Economy

Author: Lee, In

Publisher: IGI Global

Published: 2010-02-28

Total Pages: 1458

ISBN-13: 1615206124

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"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.

Digital Pricing Strategy
Digital Pricing Strategy

Author: Stephan M. Liozu

Publisher: Taylor & Francis

Published: 2023-06-27

Total Pages: 265

ISBN-13: 1000892883

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Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Economics, Information Systems, and Electronic Commerce: Empirical Research
Economics, Information Systems, and Electronic Commerce: Empirical Research

Author: Robert J. Kauffman

Publisher: Routledge

Published: 2014-12-18

Total Pages: 401

ISBN-13: 131747242X

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The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.