The Elements of Graphic Design

The Elements of Graphic Design

Author: Alex W. White

Publisher: Simon and Schuster

Published: 2011-03-15

Total Pages: 227

ISBN-13: 1581157800

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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


Graph Design for the Eye and Mind

Graph Design for the Eye and Mind

Author: Stephen Michael Kosslyn

Publisher: OUP USA

Published: 2006-08-10

Total Pages: 310

ISBN-13: 9780195311846

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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.


Dynamic Graphics Statistics

Dynamic Graphics Statistics

Author: Cleveland

Publisher: CRC Press

Published: 1988-07-08

Total Pages: 456

ISBN-13: 9780534091446

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The essential characteristic of a dynamic graphical method is the direct manipulation of elements of a graph on a computer screen, which in high-performance implementations, the elements change virtually instantaneously on the screen. This book contains a collection of papers about dynamic graphics dating from the late 1960s to 1988. Although technology has advanced considerably, the fundamental ideas about basic graphical principles and data-analytic goals are still relevant today.


Designing Interfaces

Designing Interfaces

Author: Jenifer Tidwell

Publisher: "O'Reilly Media, Inc."

Published: 2005-11-21

Total Pages: 352

ISBN-13: 0596008031

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This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.


The Grammar of Graphics

The Grammar of Graphics

Author: Leland Wilkinson

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 415

ISBN-13: 1475731000

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Written for statisticians, computer scientists, geographers, research and applied scientists, and others interested in visualizing data, this book presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. It was designed for a distributed computing environment, with special attention given to conserving computer code and system resources. While the tangible result of this work is a Java production graphics library, the text focuses on the deep structures involved in producing quantitative graphics from data. It investigates the rules that underlie pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts. These rules are abstracted from the work of Bertin, Cleveland, Kosslyn, MacEachren, Pinker, Tufte, Tukey, Tobler, and other theorists of quantitative graphics.


Graph Representation Learning

Graph Representation Learning

Author: William L. William L. Hamilton

Publisher: Springer Nature

Published: 2022-06-01

Total Pages: 141

ISBN-13: 3031015886

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Graph-structured data is ubiquitous throughout the natural and social sciences, from telecommunication networks to quantum chemistry. Building relational inductive biases into deep learning architectures is crucial for creating systems that can learn, reason, and generalize from this kind of data. Recent years have seen a surge in research on graph representation learning, including techniques for deep graph embeddings, generalizations of convolutional neural networks to graph-structured data, and neural message-passing approaches inspired by belief propagation. These advances in graph representation learning have led to new state-of-the-art results in numerous domains, including chemical synthesis, 3D vision, recommender systems, question answering, and social network analysis. This book provides a synthesis and overview of graph representation learning. It begins with a discussion of the goals of graph representation learning as well as key methodological foundations in graph theory and network analysis. Following this, the book introduces and reviews methods for learning node embeddings, including random-walk-based methods and applications to knowledge graphs. It then provides a technical synthesis and introduction to the highly successful graph neural network (GNN) formalism, which has become a dominant and fast-growing paradigm for deep learning with graph data. The book concludes with a synthesis of recent advancements in deep generative models for graphs—a nascent but quickly growing subset of graph representation learning.


Swiss Graphic Design

Swiss Graphic Design

Author: Richard Hollis

Publisher: Yale University Press

Published: 2006-01-01

Total Pages: 288

ISBN-13: 9780300106763

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Originally published: London: Laurence King Pub., 2006.


Emotional Design

Emotional Design

Author: Don Norman

Publisher: Basic Books

Published: 2007-03-20

Total Pages: 276

ISBN-13: 0465004172

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.


Super Graphic

Super Graphic

Author: Tim Leong

Publisher: Chronicle Books

Published: 2013-09-24

Total Pages: 196

ISBN-13: 1452135274

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The comic book universe is adventurous, mystifying, and filled with heroes, villains, and cosplaying Comic-Con attendees. This book by one of Wired magazine's art directors traverses the graphic world through a collection of pie charts, bar graphs, timelines, scatter plots, and more. Super Graphic offers readers a unique look at the intricate and sometimes contradictory storylines that weave their way through comic books, and shares advice for navigating the pages of some of the most popular, longest-running, and best-loved comics and graphic novels out there. From a colorful breakdown of the DC Comics reader demographic to a witty Venn diagram of superhero comic tropes and a Chris Ware sadness scale, this book charts the most arbitrary and monumental characters, moments, and equipment of the wide world of comics. Plus, this is the fixed format version, which includes high-resolution images.


A Visual Guide to Stata Graphics, Second Edition

A Visual Guide to Stata Graphics, Second Edition

Author: Michael N. Mitchell

Publisher: Stata Press

Published: 2008-06-04

Total Pages: 489

ISBN-13: 1597180394

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The Power of Stata Graphics at Your Fingertips Whether you are new to Stata graphics or a seasoned veteran, this book teaches you how to use Stata to make high-quality graphs that stand out and enhance statistical results. With over 900 illustrated examples and quick-reference tabs, it offers a guide to creating and customizing graphs for any type of statistical data using either Stata commands or the Graph Editor. The author displays each graph example in full color with simple and clear instructions. He shows how to produce various types of graph elements, including marker symbols, lines, legends, captions, titles, axis labels, and grid lines. Reflecting the new graphics features of Stata, this thoroughly updated and expanded edition contains a new chapter that explains how to exploit the power of the new Graph Editor. This edition also includes additional examples and illustrates nearly every example with the Graph Editor.