Invisible Influence
Invisible Influence

Author: Jonah Berger

Publisher: Simon and Schuster

Published: 2017-06-20

Total Pages: 272

ISBN-13: 1476759731

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You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

Neuromarketing
Neuromarketing

Author: Patrick Renvoise

Publisher: HarperCollins Leadership

Published: 2007-09-30

Total Pages: 257

ISBN-13: 1418570303

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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

10-10-10
10-10-10

Author: Suzy Welch

Publisher: Simon and Schuster

Published: 2009-04-20

Total Pages: 205

ISBN-13: 1847377211

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Today, the world offers us more options than ever before, but it also forces us to juggle more priorities, to make more choices, and to make them faster. The result: a crisis of doing too much, or not enough, and making our decisions based on impulse, stress or guilt. In 10-10-10Suzy Welch offers an exciting, effective strategy that will help you make the right decision in any situation, at work or at home; with colleagues, family or friends. The rule is deceptively simple: when faced with a decision, consider what the consequences and outcomes of your various options would be in 10 minutes, 10 months, and 10 years. But the results are extraordinary. Using the framework of 10-10-10will allow you to think through your decisions and to match them with the expectations and values you hold dearest. Most importantly, it allows you to chart a path in the direction you want, and to head confidently towards it with focus, balance, and joy.

The Parable of the Pipeline (English)
The Parable of the Pipeline (English)

Author: Burke Hedges

Publisher: Manjul Publishing

Published: 2023-04-26

Total Pages: 144

ISBN-13: 9388241770

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We hear a lot about job security these days. But the simple fact is, if you have a job, you have no real security anymore! Today, job security is out. Lean and mean is in. Which means the next job to be downsized could be yours! So how do you create true security for yourself and your family in a hired-today-and-fired-tomorrow workplace? The answer: Create your own security by building pipelines of residual income. In the parable of the pipeline, Burke Hedges explains how virtually anyone can leverage their time, relationships and money to become a millionaire. The parable of the pipeline: why job security is an illusion. And why pipelines of residual income provide the only true security. Why pipelines are the secret behind every million-dollar fortune. Why one pipeline is worth a thousand paychecks. How to build a million-dollar pipeline on less than 4 dollar a day! How average people without a lot of money can leverage their time and relationships to create the ultimate pipeline. How to start living your dreams today by building a 5-year lifestyle pipeline, while planning for the future by building a 50-year retirement pipeline.

Plato, Not Prozac!
Plato, Not Prozac!

Author: Lou Marinoff

Publisher: Harper Collins

Published: 2012-08-07

Total Pages: 337

ISBN-13: 0062227017

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If you're facing a dilemma -- whether it's handling a relationship, living ethically, dealing with a career change, or finding meaning in life -- the world's most important thinkers from centuries past will help guide you toward a solution compatible with your individual beliefs. From Kirkegaard's thoughts on coping with death to the I Ching's guidelines on adapting to change, Plato, Not Prozac! makes philosophy accessible and shows you how to use it to solve your everyday problems. Gone is the need for expensive therapists, medication, and lengthy analysis. Clearly organized by common problems to help you tailor Dr. Lou Marinoff's advice to your own needs, this is an intelligent, effective, and persuasive prescription for self-healing therapy that is giving psychotherapy a run for its money.

Romanov
Romanov

Author: Nadine Brandes

Publisher: Thomas Nelson

Published: 2019-05-07

Total Pages: 350

ISBN-13: 0785217258

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My name is Anastasia. The history books say I died. They don’t know the half of it. Anastasia “Nastya” Romanov was given a single mission: to smuggle an ancient spell into her suitcase on her way to exile in Siberia. It might be her family’s only salvation. But the leader of the Bolshevik army is after them, and he’s hunted Romanov before. Nastya’s only chances of saving herself and her family are either to release the spell and deal with the consequences, or to enlist help from Zash, the handsome soldier who doesn’t act like the average Bolshevik. Nastya has only dabbled in magic, but it doesn’t frighten her half as much as her growing attraction to Zash. She likes him. She thinks he might even like her. That is, until she’s on one side of a firing squad . . . and he’s on the other. Praise for Romanov: "I am obsessed with this book! A magical twist on history that will have Anastasia fans wishing for more. I loved every detail Brandes wrote. If you love magic and Imperial Russia, you want Romanov on your shelf!" —Evelyn Skye "Romanov will cast a spell on readers and immerse them in a history anyone would long to be a part of." —Sasha Alsberg "If you think you know the story behind Anastasia Romanov, think again! The perfect blend of history and fantasy, Romanov takes a deeper look at the days leading up to the family’s tragedy, while also exploring the possibilities behind the mysteries that have long intrigued history buffs everywhere. Brandes weaves a brilliant and intricate saga of love, loss, and the power of forgiveness. Prepare to have your breath stolen by this gorgeous novel of brilliant prose and epic enchantment." —Sara Ella Full-length historical fantasy Includes discussion questions for book clubs Paperback contains special bonus chapter