The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
“Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual, ...”, son algunos de los adjetivos que los profesionales cuyos testimonios aparecen al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El plan de marketing en la práctica, está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta decimonovena edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. El libro será de utilidad para el desempeño de la función de marketing en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, etc.). Por este motivo, El plan de marketing en la práctica fue elegido —por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales sondeadas por la revista Capital en 2003— como uno de «los 20 mejores libros de gestión» de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (Liderando la Revolución) o Jack Welch (Jack Welch, Hablando Claro), ex-presidente de General Electric, entre otros. Índice Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe
«Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual, ...», son algunos de los adjetivos que los profesionales cuyos testimonios encontrará al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El libro que usted tiene en sus manos, El plan de marketing en la práctica, está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta decimosexta edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc.: cuatro en la versión en papel y siete en el CD que se acompaña. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. Estamos convencidos de que el libro le será de utilidad para el desempeño de su función en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, etc.). Por este motivo, El plan de marketing en la práctica fue elegido —por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales sondeadas por la revista Capital en 2003— como uno de «los 20 mejores libros de gestión» de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (Liderando la Revolución) o Jack Welch (Jack Welch, Hablando Claro), ex presidente de General Electric, entre otros. Índice: Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The Principles and Practice of Cryptography and Network Security Stallings’ Cryptography and Network Security, Seventh Edition, introduces the reader to the compelling and evolving field of cryptography and network security. In an age of viruses and hackers, electronic eavesdropping, and electronic fraud on a global scale, security is paramount. The purpose of this book is to provide a practical survey of both the principles and practice of cryptography and network security. In the first part of the book, the basic issues to be addressed by a network security capability are explored by providing a tutorial and survey of cryptography and network security technology. The latter part of the book deals with the practice of network security: practical applications that have been implemented and are in use to provide network security. The Seventh Edition streamlines subject matter with new and updated material — including Sage, one of the most important features of the book. Sage is an open-source, multiplatform, freeware package that implements a very powerful, flexible, and easily learned mathematics and computer algebra system. It provides hands-on experience with cryptographic algorithms and supporting homework assignments. With Sage, the reader learns a powerful tool that can be used for virtually any mathematical application. The book also provides an unparalleled degree of support for the reader to ensure a successful learning experience.
There is no other time in life when the provision of adequate and balanced nutrition is of greater importance than during infancy and childhood. During this dynamic phase characterized by rapid growth, development and developmental plasticity, a sufficient amount and appropriate composition of nutrients both in health and disease are of key importance for growth, functional outcomes such as cognition and immune response, and the metabolic programming of long-term health and well-being. This compact reference text provides concise information to readers who seek quick guidance on practical issues in the nutrition of infants, children and adolescents. After the success of the first edition, which sold more than 50'000 copies in several languages, the editors prepared this thoroughly revised and updated second edition which focuses again on nutritional challenges in both affluent and poor populations around the world. Serving as a practical reference guide, this book will contribute to further improving the quality of feeding of healthy infants and children, as well as enhancing the standards of nutritional care in sick children.
Michel de Certeau considers the uses to which social representation and modes of social behavior are put by individuals and groups, describing the tactics available to the common man for reclaiming his own autonomy from the all-pervasive forces of commerce, politics, and culture. In exploring the public meaning of ingeniously defended private meanings, de Certeau draws on an immense theoretical literature in analytic philosophy, linguistics, sociology, semiology, and anthropology--to speak of an apposite use of imaginative literature.
Widely considered the optimal electrocardiography reference for practicing physicians, and consistently rated as the best choice on the subject for board preparation, this is an ideal source for mastering the fundamental principles and clinical applications of ECG. The 6th edition captures all of the latest knowledge in the field, including expanded and updated discussions of pediatric rhythm problems, pacemakers, stress testing, implantable cardiodefibrillator devices, and much more. It's the perfect book to turn to for clear and clinically relevant guidance on all of today's ECG applications. - Comprehensively and expertly describes how to capture and interpret all normal and abnormal ECG findings in adults and children. - Features the expertise of internationally recognized authorities on electrocardiography, for advanced assistance in mastering the subtle but critical nuances of this complex diagnostic modality. - Features new chapters on pediatric electrocardiography that explore rhythm problems associated with pediatric obesity, heart failure, and athletic activity. - Presents a new chapter on recording and interpreting heart rhythms in patients with pacemakers. - Includes new material on interpreting ECG findings associated with implantable cardioverter-defibrillators. - Provides fully updated coverage on the increased importance of ECGs in stress testing.
A historical study of Chile's twin experiments with cybernetics and socialism, and what they tell us about the relationship of technology and politics. In Cybernetic Revolutionaries, Eden Medina tells the history of two intersecting utopian visions, one political and one technological. The first was Chile's experiment with peaceful socialist change under Salvador Allende; the second was the simultaneous attempt to build a computer system that would manage Chile's economy. Neither vision was fully realized—Allende's government ended with a violent military coup; the system, known as Project Cybersyn, was never completely implemented—but they hold lessons for today about the relationship between technology and politics. Drawing on extensive archival material and interviews, Medina examines the cybernetic system envisioned by the Chilean government—which was to feature holistic system design, decentralized management, human-computer interaction, a national telex network, near real-time control of the growing industrial sector, and modeling the behavior of dynamic systems. She also describes, and documents with photographs, the network's Star Trek-like operations room, which featured swivel chairs with armrest control panels, a wall of screens displaying data, and flashing red lights to indicate economic emergencies. Studying project Cybersyn today helps us understand not only the technological ambitions of a government in the midst of political change but also the limitations of the Chilean revolution. This history further shows how human attempts to combine the political and the technological with the goal of creating a more just society can open new technological, intellectual, and political possibilities. Technologies, Medina writes, are historical texts; when we read them we are reading history.
