El concepto de la estrategia del océano azul
El concepto de la estrategia del océano azul

Author: 50Minutos,

Publisher: 50Minutos.es

Published: 2016-04-11

Total Pages: 30

ISBN-13: 2806274494

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Las claves de la estrategia de éxito empresarial para innovar y superar a la competencia Este libro es una guía práctica y accesible para entender y aplicar el concepto de la estrategia del océano azul, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos, este libro le permitirá: Mejorar el éxito de su empresaAumentar su rendimiento con la distinción de los dos tipos de mercado: océanos azules y océanos rojosDescubrir cómo poner en práctica la innovación y la creación de mercado Este libro ofrece un resumen y un análisis del concepto de la estrategia del océano azul, desarrollada originalmente por Renée Mauborgne y W. Chan Kim. SOBRE 50MINUTOS.ES | Economía y empresa 50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual. Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo. ¡Descubra en un tiempo récord las claves para el éxito de su negocio!

MANUAL CEN
MANUAL CEN

Author: José Carlos Ramos Carrasco

Publisher: Lulu.com

Published: 2012-05

Total Pages: 262

ISBN-13: 846157625X

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La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco

The Competitive Destination
The Competitive Destination

Author: J. R. Brent Ritchie

Publisher: CABI

Published: 2003

Total Pages: 291

ISBN-13: 0851996647

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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Ports and Networks
Ports and Networks

Author: Harry Geerlings

Publisher: Routledge

Published: 2017-08-22

Total Pages: 384

ISBN-13: 1317077717

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Written by leading experts in the field, this book offers an introduction to recent developments in port and hinterland strategies, operations and related specializations. The book begins with a broad overview of port definitions, concepts and the role of ports in global supply chains, and an examination of strategic topics such as port management, governance, performance, hinterlands and the port-city relationship. The second part of the book examines operational aspects of maritime, port and land networks. A range of topics are explored, such as liner networks, finance and business models, port-industrial clusters, container terminals, intermodality/synchromodality, handling and warehousing. The final section of the book provides insights into key issues of port development and management, from security, sustainability, innovation strategies, transition management and labour issues. Drawing on a variety of global case studies, theoretical insights are supplemented with real world and best practice examples, this book will be of interest to advanced undergraduates, postgraduates, scholars and professionals interested in maritime studies, transport studies, economics and geography.

European Port Cities in Transition
European Port Cities in Transition

Author: Angela Carpenter

Publisher: Springer Nature

Published: 2020-01-22

Total Pages: 355

ISBN-13: 303036464X

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Seaports, as part of urban centers, play a major role in the cultural, social and economic life of the cities in which they are located, and through the links they provide to the outside world. Port-cities in Europe have faced significant change, first with the loss of heavy industry, emergence of Eastern European democracies, and the widening of the European Community (now European Union) during the second half of the twentieth century, and more recently through drivers to change including the global Sustainable Development Agenda and the European Union Circular Economy Agenda. This book examines the role of modern seaports in Europe and consider how port-cities are responding to these major drivers for change. It discusses the broad issues facing European Sea Ports, including port life cycles, spatial planning, and societal integration. May 2019 saw the 200th anniversary of the first steam ship to cross the Atlantic between the US and England, and it is just over 60 years since the invention of the modern intermodal shipping container – both drivers of change in the maritime and ports industry. Increasing movements of people, e.g. through low cost cruises to port cities, can play a major role in changing the nature of such a city and impact on the lives of the people living there. This book brings together original research by both long-standing and younger scholars from multiple disciplines and builds upon the wider discourse about sea ports, port cities, and sustainability.

La estrategia del océano azul
La estrategia del océano azul

Author: W. Chan Kim

Publisher:

Published: 2008-07-01

Total Pages: 288

ISBN-13: 9788492421282

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Desde hace mucho tiempo, las empresas compiten frontalmente con el propósito de alcanzar un crecimiento rentable y constante. Luchan por conseguir una ventaja competitiva, batallan por una mayor participación en el mercado y se esfuerzan por diferenciarse. Sin embargo, en los saturados mercados de hoy, la competencia directa no produce otra cosa que “océanos rojos” teñidos de la sangre de los rivales que pelean por una reserva de utilidades cada vez más reducida. Este libro cuestiona todo aquello que usted creyó saber sobre la forma de alcanzar el éxito estratégico, los autores afirman que aunque la mayoría de las compañías compiten en esos océanos rojos, esta estrategia cada vez ofrece menos posibilidades de generar crecimiento rentable. Sobre la base de un estudio de 150 movimientos estratégicos que abarcan un período de más de cien años y treinta industrias, plantean que las empresas líderes del mañana no lograrán el éxito batallando contra sus competidores sino creando “océanos azules” de espacios de mercados seguros y listos para crecer. La estrategia del océano azul es un enfoque sistemático para hacer que la competencia se vuelva algo sin importancia. Este libro se propone cambiar los esquemas, ofrece un marco analítico comprobado y las herramientas para crear y capturar océanos azules. En él se examina una amplia gama de movimientos estratégicos de un gran número de industrias y se destacan los seis principios que toda empresa puede aplicar para formular y ejecutar con éxito estrategias de océano azul. Dando un vuelco total a las ideas tradicionales sobre la estrategia, este libro marca un hito al trazar un “camino audaz para vencer en el futuro”.

Benchmarking Water Services
Benchmarking Water Services

Author: Enrique Cabrera Jr

Publisher: IWA Publishing

Published: 2011-03-01

Total Pages: 185

ISBN-13: 1843391988

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Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Ports, Cities, and Global Supply Chains
Ports, Cities, and Global Supply Chains

Author: James Wang

Publisher: Routledge

Published: 2017-03-02

Total Pages: 303

ISBN-13: 1351909851

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Global trends in policy and technology related fields are rapidly reshaping the port industry worldwide. International in scope, this volume provides multidisciplinary insights into the role port cities adopt in dealing with global supply chains. Throughout the book, concepts of strategic management, supply chain management, port and transport economics and economic and transport geography are applied to offer an in-depth understanding of the processes underlying global supply chains and associated spatial and functional dynamics in port-cities. The book also discusses policy outcomes and implications relevant to port-cities positioned in different segments of global supply chains.

La estrategia del oc‚ano azul
La estrategia del oc‚ano azul

Author: W. Chan Kim

Publisher: Editorial Norma

Published: 2005

Total Pages: 346

ISBN-13: 9580488398

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CONTENIDO: La creación de los océanos azules - Herramientas y esquemas analíticos - Reconstrucción de las fronteras del mercadeo - Enfocarse en la perspectiva global, no en las cifras - Ir más allá de la demanda existente - Aplicar la secuencia estratégica correcta - Vencer las principales barrera organizacionales - Incorporar la ejecución a la estrategia - Conclusión: sostenibilidad y renovación de la estrategia del océano azul.