Einfluss von Social Media Stimuli auf das Online Kaufverhalten
Author: Eka Hammerlindl
Publisher:
Published: 2018
Total Pages:
ISBN-13: 9783668785458
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Data Analysis and Decision Support
Author: Daniel Baier
Publisher: Springer Science & Business Media
Published: 2006-05-06
Total Pages: 361
ISBN-13: 3540283978
DOWNLOAD EBOOKIt is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.
Consumer Culture, Identity and Well-Being
Author: Helga Dittmar
Publisher: Psychology Press
Published: 2007-09-12
Total Pages: 290
ISBN-13: 1135420165
DOWNLOAD EBOOKAdvertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.
Symbolic Self Completion
Author: R. A. Wicklund
Publisher: Routledge
Published: 2013-10-31
Total Pages: 264
ISBN-13: 1317838548
DOWNLOAD EBOOKFirst published in 1982. The problem addressed in this volume is the human pursuit of self-definitions. Self-definitions can vary widely with respect to the context in which they are found, and in regard to who aspires to possess them. Violinist, mother, humanitarian, intellectual, equestrian, and French-speaker are all examples of self-definitions.
Exploring Omnichannel Retailing
Author: Wojciech Piotrowicz
Publisher: Springer
Published: 2018-12-05
Total Pages: 292
ISBN-13: 3319982737
DOWNLOAD EBOOKThis book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Group Relations at the Crossroads
Author: Muzafer Sherif
Publisher:
Published: 1953
Total Pages: 379
ISBN-13:
DOWNLOAD EBOOKPop-Up Retail
Author: Ghalia Boustani
Publisher: Routledge
Published: 2021-05-13
Total Pages: 104
ISBN-13: 1000422445
DOWNLOAD EBOOKEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Youth and Internet Pornography
Author: Richard Behun
Publisher: Routledge
Published: 2019-11-28
Total Pages: 149
ISBN-13: 0429751095
DOWNLOAD EBOOKThis much-needed book provides an in-depth, nonjudgmental look at how consumption of Internet pornography and sexually explicit Internet material (SEIM) impacts the social, physical, emotional, and sexual development of adolescents. Youth and Internet Pornography explores some of the most contemporary issues in this field, including deepfake technology, the long-standing conflict between legal challenges to pornography versus individual rights, and the interrelationship between adolescent use of Internet pornography and the larger culture. The text outlines how different generations interact with the Internet, as well as the related legal and ethical issues around working with these different age groups. Behun and Owens use clinical illustrations and guided practice exercises to contextualise theoretical constructs and research, providing a comprehensive guide to how those working with young people should consider the impact of Internet pornography in their day-to-day practice. This book is essential reading for professionals and policy makers hoping to mitigate outcomes in counselling, youth and social work, and education, as well as supplementary reading for courses in human sexuality and development.
Concise Encyclopedia of Advertising
Author: Robert E Stevens
Publisher: Routledge
Published: 2014-01-02
Total Pages: 228
ISBN-13: 1317787315
DOWNLOAD EBOOKAt your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Green Fashion Retail
Author: Jochen Strähle
Publisher: Springer
Published: 2016-10-18
Total Pages: 298
ISBN-13: 9811024405
DOWNLOAD EBOOKThis book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
