The Lawyer's Guide to Effective Yellow Pages Advertising

The Lawyer's Guide to Effective Yellow Pages Advertising

Author: Kerry Randall

Publisher: American Bar Association

Published: 2005

Total Pages: 228

ISBN-13: 9781590316214

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Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.


Effective Yellow Pages Advertising for Lawyers

Effective Yellow Pages Advertising for Lawyers

Author: Kerry Randall

Publisher: Lpm ABA

Published: 2002

Total Pages: 222

ISBN-13:

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This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.


Marketing the Law Firm

Marketing the Law Firm

Author: Sally J. Schmidt

Publisher: Law Journal Press

Published: 1991

Total Pages: 692

ISBN-13: 9781588520524

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Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.


Flying Solo

Flying Solo

Author: K. William Gibson

Publisher: American Bar Association

Published: 2005

Total Pages: 708

ISBN-13: 9781590314807

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The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.


How to Build and Manage a Personal Injury Practice

How to Build and Manage a Personal Injury Practice

Author: K. William Gibson

Publisher: American Bar Association

Published: 2006

Total Pages: 206

ISBN-13: 9781590316733

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This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.


ABA Journal

ABA Journal

Author:

Publisher:

Published: 2003-06

Total Pages: 84

ISBN-13:

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The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.


ABA Journal

ABA Journal

Author:

Publisher:

Published: 2003-06

Total Pages: 84

ISBN-13:

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The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.


The Successful Lawyer

The Successful Lawyer

Author: Gerald Riskin

Publisher: American Bar Association

Published: 2005

Total Pages: 268

ISBN-13: 9781590315347

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This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Riskin goes beyond simple concept or theory and delivers a book packed with concrete advice that lawyers can put to work right away.


Attorney Liability in Bankruptcy

Attorney Liability in Bankruptcy

Author:

Publisher: American Bar Association

Published: 2006

Total Pages: 372

ISBN-13: 9781590315828

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This practical guide through the unique and difficult issues involved when a past or current service member divorces includes a CD-ROM with forms.