Escape from Earth
Escape from Earth

Author: Fraser MacDonald

Publisher: PublicAffairs

Published: 2019-06-25

Total Pages: 442

ISBN-13: 1610398696

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The long-buried truth about the dawn of the Space Age: lies, spies, socialism, and sex magick. Los Angeles, 1930s: Everyone knows that rockets are just toys, the stuff of cranks and pulp magazines. Nevertheless, an earnest engineering student named Frank Malina sets out to prove the doubters wrong. With the help of his friend Jack Parsons, a grandiose and occult-obsessed explosives enthusiast, Malina embarks on a journey that takes him from junk yards and desert lots to the heights of the military-industrial complex. Malina designs the first American rocket to reach space and establishes the Jet Propulsion Laboratory. But trouble soon finds him: the FBI suspects Malina of being a communist. And when some classified documents go missing, will his comrades prove as dependable as his engineering? Drawing on an astonishing array of untapped sources, including FBI documents and private archives, Escape From Earth tells the inspiring true story of Malina's achievements--and the political fear that's kept them hidden. At its heart, this is an Icarus tale: a real life fable about the miracle of human ingenuity and the frailty of dreams.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

A World Without Email
A World Without Email

Author: Cal Newport

Publisher: Penguin

Published: 2021-03-02

Total Pages: 322

ISBN-13: 0525536558

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New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

A Framework for K-12 Science Education
A Framework for K-12 Science Education

Author: National Research Council

Publisher: National Academies Press

Published: 2012-02-28

Total Pages: 400

ISBN-13: 0309214459

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Science, engineering, and technology permeate nearly every facet of modern life and hold the key to solving many of humanity's most pressing current and future challenges. The United States' position in the global economy is declining, in part because U.S. workers lack fundamental knowledge in these fields. To address the critical issues of U.S. competitiveness and to better prepare the workforce, A Framework for K-12 Science Education proposes a new approach to K-12 science education that will capture students' interest and provide them with the necessary foundational knowledge in the field. A Framework for K-12 Science Education outlines a broad set of expectations for students in science and engineering in grades K-12. These expectations will inform the development of new standards for K-12 science education and, subsequently, revisions to curriculum, instruction, assessment, and professional development for educators. This book identifies three dimensions that convey the core ideas and practices around which science and engineering education in these grades should be built. These three dimensions are: crosscutting concepts that unify the study of science through their common application across science and engineering; scientific and engineering practices; and disciplinary core ideas in the physical sciences, life sciences, and earth and space sciences and for engineering, technology, and the applications of science. The overarching goal is for all high school graduates to have sufficient knowledge of science and engineering to engage in public discussions on science-related issues, be careful consumers of scientific and technical information, and enter the careers of their choice. A Framework for K-12 Science Education is the first step in a process that can inform state-level decisions and achieve a research-grounded basis for improving science instruction and learning across the country. The book will guide standards developers, teachers, curriculum designers, assessment developers, state and district science administrators, and educators who teach science in informal environments.

Space Shuttle Missions Summary (NASA/TM-2011-216142)
Space Shuttle Missions Summary (NASA/TM-2011-216142)

Author: Robert D. Legler

Publisher: www.Militarybookshop.CompanyUK

Published: 2011-09-01

Total Pages: 300

ISBN-13: 9781782662235

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Full color publication. This document has been produced and updated over a 21-year period. It is intended to be a handy reference document, basically one page per flight, and care has been exercised to make it as error-free as possible. This document is basically "as flown" data and has been compiled from many sources including flight logs, flight rules, flight anomaly logs, mod flight descent summary, post flight analysis of mps propellants, FDRD, FRD, SODB, and the MER shuttle flight data and inflight anomaly list. Orbit distance traveled is taken from the PAO mission statistics.

Pale Blue Dot
Pale Blue Dot

Author: Carl Sagan

Publisher: Ballantine Books

Published: 2011-07-06

Total Pages: 386

ISBN-13: 0307801012

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“Fascinating . . . memorable . . . revealing . . . perhaps the best of Carl Sagan’s books.”—The Washington Post Book World (front page review) In Cosmos, the late astronomer Carl Sagan cast his gaze over the magnificent mystery of the Universe and made it accessible to millions of people around the world. Now in this stunning sequel, Carl Sagan completes his revolutionary journey through space and time. Future generations will look back on our epoch as the time when the human race finally broke into a radically new frontier—space. In Pale Blue Dot, Sagan traces the spellbinding history of our launch into the cosmos and assesses the future that looms before us as we move out into our own solar system and on to distant galaxies beyond. The exploration and eventual settlement of other worlds is neither a fantasy nor luxury, insists Sagan, but rather a necessary condition for the survival of the human race. “Takes readers far beyond Cosmos . . . Sagan sees humanity’s future in the stars.”—Chicago Tribune

Science And Human Behavior
Science And Human Behavior

Author: B.F Skinner

Publisher: Simon and Schuster

Published: 2012-12-18

Total Pages: 484

ISBN-13: 1476716153

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The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics

School, Family, and Community Partnerships
School, Family, and Community Partnerships

Author: Joyce L. Epstein

Publisher: Corwin Press

Published: 2018-07-19

Total Pages: 508

ISBN-13: 1483320014

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Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Storm Chaser
Storm Chaser

Author: Mike Olbinski

Publisher: Pen and Sword

Published: 2017-02-19

Total Pages: 386

ISBN-13: 1473885876

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“Olbinski chases storms . . . capturing lightning, tornadoes and dramatic cloud formations in images that convey the awesome power and beauty of nature.” —International Business Times The storms that cross the Great Plains of North America each spring are some of nature’s most spectacular. They can also be some of the most dangerous. Most people who live in areas susceptible to these storms keep a close eye on the weather reports and take cover or evacuate when one is on the way. Storm chasers keep an even closer eye on the weather data, but for a different reason: they don’t run away when they see a storm approaching, they follow it! Professional photographer and Emmy Award winner, Mike Olbinski has chased storms throughout his native Arizona, as well as even further afield, including Texas, Oklahoma, Kansas, and Colorado. Whether he’s photographing lightning, tornadoes or even cloud formations, his remarkable images are able to convey nature in its most dramatic and impressive forms. With over 100 stunning colour photographs, this book brings together some of Mike’s most breathtaking images from the past five years as he describes his love of the open road and the thrill of capturing the perfect storm on film. “These pictures are truly fascinating; they show just how small we are and how little control we have over the environment and that these storms can pack a wallop. For fans of weather and spectacular photos, this is the book for you.” —San Francisco Book Review (5-star review) “A striking series of breath-taking pictures of nature lashing out from apocalyptic skies.” —Daily Mail Online

Alone Together
Alone Together

Author: Sherry Turkle

Publisher: Basic Books

Published: 2017-11-07

Total Pages: 463

ISBN-13: 0465093663

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A groundbreaking book by one of the most important thinkers of our time shows how technology is warping our social lives and our inner ones Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a deep solitude. MIT professor Sherry Turkle argues that as technology ramps up, our emotional lives ramp down. Based on hundreds of interviews and with a new introduction taking us to the present day, Alone Together describes changing, unsettling relationships between friends, lovers, and families.