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Author: Dave Chaffey
Publisher: Pearson Education
Published: 2007
Total Pages: 700
ISBN-13: 9780273707523
DOWNLOAD EBOOKAimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey
Publisher: Pearson UK
Published: 2019
Total Pages: 1051
ISBN-13: 1292193360
DOWNLOAD EBOOKWritten in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
Published: 2003-09-11
Total Pages: 4
ISBN-13: 9780582821866
DOWNLOAD EBOOKThis is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Author: Lee, In
Publisher: IGI Global
Published: 2013-09-30
Total Pages: 347
ISBN-13: 1466645113
DOWNLOAD EBOOK"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author: Sandeep Krishnamurthy
Publisher: Cengage Learning
Published: 2003
Total Pages: 496
ISBN-13:
DOWNLOAD EBOOKE-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Author: J. Botha
Publisher: Juta and Company Ltd
Published: 2008-02-27
Total Pages: 660
ISBN-13: 9780702173042
DOWNLOAD EBOOKInformation and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Author: Lee, In
Publisher: IGI Global
Published: 2010-02-28
Total Pages: 1458
ISBN-13: 1615206124
DOWNLOAD EBOOK"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Author: Anita Rosen
Publisher: Amacom Books
Published: 2002
Total Pages: 246
ISBN-13: 9780814471548
DOWNLOAD EBOOKThis practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
Published: 2011
Total Pages: 733
ISBN-13: 9780273752011
DOWNLOAD EBOOK" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Author: Parag Diwan
Publisher: Excel Books India
Published: 2002-08
Total Pages: 382
ISBN-13: 9788174462039
DOWNLOAD EBOOKThis book covers various standards in E-commerce, e.g. data communication and data translation. There are extensive illustrations on various issues ans E-commerce models, which provide a direction in the process of universal E-commerce. It is a complete guide to a business manager.
