This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.
The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
This text teaches prject managers everything they need to build a commercial web site from concept to launch. It teaches web managers how to organize and put tpgether a team, develop goals, manage budgets and schedules and overcome pitfalls.
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Electronic business has become mandatory for a successful enterprise. This text reflects the different situations internationally. It shows examples of how the different approaches and solutions are developed under different circumstances.
Overview A MScPM (or Master of Science in Project Management) is a degree that will prepare you for a role as (Senior) Project Manager/Director Project Management. Content - Building the action plan: scheduling, estimating and resource allocation - Achieving stakeholder satisfaction through project control - Project risk management - A model for building teamwork - New project development processes - Enterprise project management - Quick tips - Speedy solutions - Cutting-edge ideas - Making good decisions - Ideas and what to do with them - Leadership and trust - What to do when things go wrong - Over 120 new exercises to practice what you’ve learnt Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.