E-Book Plunkett's Advertising & Branding Industry Almanac 2023

E-Book Plunkett's Advertising & Branding Industry Almanac 2023

Author: Jack W. Plunkett

Publisher:

Published: 2023-04

Total Pages: 0

ISBN-13: 9781628319613

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.


Plunkett's Advertising and Branding Industry Almanac

Plunkett's Advertising and Branding Industry Almanac

Author: Jack W. Plunkett

Publisher: Plunkett Research

Published: 2004-06-01

Total Pages: 448

ISBN-13: 9781593923372

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Vital to businesses of all types, advertising, marketing and branding are covered in-depth in this important volume, from mass media to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances. Profiles of the 350 leading companies.


Encyclopedia of Business Information Sources

Encyclopedia of Business Information Sources

Author: Linda D. Hall

Publisher: Gale Cengage

Published: 2008

Total Pages: 1362

ISBN-13: 9780787697037

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Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.


Strategic Creativity

Strategic Creativity

Author: Robin Landa

Publisher: Routledge

Published: 2022-06-01

Total Pages: 157

ISBN-13: 1000586642

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The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.


Managing Global Supply Chains

Managing Global Supply Chains

Author: Ron Basu

Publisher: Taylor & Francis

Published: 2023-04-06

Total Pages: 503

ISBN-13: 1000861430

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What are the key factors affecting global supply chains today and how can we manage them? Starting from the concept that 'there is no point driving a Ferrari in a traffic jam', Ron Basu provides practical tools and techniques of good supply chain management to add value, deliver cost reduction and improve customer satisfaction. This new edition specifically focuses on seven contemporary challenges that have affected global supply chain management. Recent disruptions to global supply chains created by COVID-19 and the Ukraine conflict have resulted in significant geographical shifts in supply and demand. High inflation and the cost of living crisis have, in turn, created problems for finely-tuned global supply chains. The economic and business environment has also become more demanding, due in part to political pressures including nationalism and Brexit: for example, supply chain pressures caused by Brexit have resulted in increased red tape. Other factors have had a gradual and positive effect, such as climate change initiatives, Industry 4.0 and the digital revolution. The issues that affect the performance of global supply chains are sometimes interrelated, but all of them really matter because businesses have become increasingly global. This book addresses these challenges and explores how to deal with them. In addition, there are new and updated chapters on lean and agile supply chains, e-business, emerging markets, sustainability and green issues, global supply chains for services and event management, retail management and major project management. Managing Global Supply Chains is a practical and highly readable text with real-life examples and excellent coverage. It is an ideal companion for post-experience business students, learning professionals and anyone interested in supply chain management.


Advertising & IMC

Advertising & IMC

Author: Sandra Ernst Moriarty

Publisher:

Published: 2014-04-03

Total Pages: 669

ISBN-13: 9781292017396

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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.


The Next Boom (E-book)

The Next Boom (E-book)

Author: Jack W. Plunkett

Publisher: Plunkett Research, Ltd.

Published: 2011

Total Pages: 277

ISBN-13: 1608799018

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"Plunkett demonstrates that we are on the verge of a period of major economic growth, and presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, global trade, evolving consumer habits, technologies and the rapidly-growing global middle class."[Source inconnue].


Open Source Intelligence Tools and Resources Handbook

Open Source Intelligence Tools and Resources Handbook

Author: i-intelligence

Publisher:

Published: 2019-08-17

Total Pages: 325

ISBN-13: 9781686887482

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2018 version of the OSINT Tools and Resources Handbook. This version is almost three times the size of the last public release in 2016. It reflects the changing intelligence needs of our clients in both the public and private sector, as well as the many areas we have been active in over the past two years.


Logistics and Supply Chain Management ePub eBook

Logistics and Supply Chain Management ePub eBook

Author: Martin Christopher

Publisher: Pearson UK

Published: 2013-07-25

Total Pages: 273

ISBN-13: 0273760017

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Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.