Grand Rapids, Michigan was the center for shopping in western Michigan with department stores, five-and-dimes and more, until the advent of the shopping mall. For decades, downtown Grand Rapids enjoyed a long run in the limelight as the epicenter of shopping in western Michigan. The vibrant Monroe Avenue corridor included three homegrown department stores, several chain department stores, five-and-dime stores, and scores of clothing and specialty retailers. It weathered mother nature, wars, the Great Depression, the advent of neighborhood shopping centers, and civil disturbances--but the one change it could not overcome was the regional shopping mall.
As Detroit developed northward from the riverfront, Woodward Avenue became a mecca for retail, restaurants, and services. The 1870s and 1880s saw many independent merchants open their doors. By 1890, a new type of one-stop shopping had developed: the department store. Detroit's venerable Newcomb Endicott and Company was closely followed by other trailblazers: J. L. Hudson Company, Crowley Milner and Company, and the Ernst Kern Company. At its peak in the 1950s, the Woodward Avenue area boasted over four million square feet of retail, making it one of America's preferred retail destinations. Other Detroit emporiums such as the homegrown S. S. Kresge Company set trends in consumer culture. Generations made the trek downtown for back-to-school events, Easter shows, holiday windows, and family luncheons. Then, with the advent of suburban shopping centers, downtown stores began competing with their own branch locations. By the 1970s and 1980s, the dominoes began to fall as both chain and independent stores abandoned the once prosperous Woodward Avenue.
In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up--hats, gloves and stockings required--and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump's defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.
Pioneering observers of the urban landscape Bernard Frieden and Lynne Sagalyn delve into the inner workings of the exciting new public entrepreneurship and public-private partnerships that have revitalized the downtowns of such cities as Boston, San Diego, Seattle, St. Paul, and Pasadena.
As Detroit developed northward from the riverfront, Woodward Avenue became a mecca for retail, restaurants, and services. The 1870s and 1880s saw many independent merchants open their doors. By 1890, a new type of one-stop shopping had developed: the department store. Detroit's venerable Newcomb Endicott and Company was closely followed by other trailblazers: J. L. Hudson Company, Crowley Milner and Company, and the Ernst Kern Company. At its peak in the 1950s, the Woodward Avenue area boasted over four million square feet of retail, making it one of America's preferred retail destinations. Other Detroit emporiums such as the homegrown S. S. Kresge Company set trends in consumer culture. Generations made the trek downtown for back-to-school events, Easter shows, holiday windows, and family luncheons. Then, with the advent of suburban shopping centers, downtown stores began competing with their own branch locations. By the 1970s and 1980s, the dominoes began to fall as both chain and independent stores abandoned the once prosperous Woodward Avenue.
Downtown America was once the vibrant urban center romanticized in the Petula Clark song—a place where the lights were brighter, where people went to spend their money and forget their worries. But in the second half of the twentieth century, "downtown" became a shadow of its former self, succumbing to economic competition and commercial decline. And the death of Main Streets across the country came to be seen as sadly inexorable, like the passing of an aged loved one. Downtown America cuts beneath the archetypal story of downtown's rise and fall and offers a dynamic new story of urban development in the United States. Moving beyond conventional narratives, Alison Isenberg shows that downtown's trajectory was not dictated by inevitable free market forces or natural life-and-death cycles. Instead, it was the product of human actors—the contested creation of retailers, developers, government leaders, architects, and planners, as well as political activists, consumers, civic clubs, real estate appraisers, even postcard artists. Throughout the twentieth century, conflicts over downtown's mundane conditions—what it should look like and who should walk its streets—pointed to fundamental disagreements over American values. Isenberg reveals how the innovative efforts of these participants infused Main Street with its resonant symbolism, while still accounting for pervasive uncertainty and fears of decline. Readers of this work will find anything but a story of inevitability. Even some of the downtown's darkest moments—the Great Depression's collapse in land values, the rioting and looting of the 1960s, or abandonment and vacancy during the 1970s—illuminate how core cultural values have animated and intertwined with economic investment to reinvent the physical form and social experiences of urban commerce. Downtown America—its empty stores, revitalized marketplaces, and romanticized past—will never look quite the same again. A book that does away with our most clichéd approaches to urban studies, Downtown America will appeal to readers interested in the history of the United States and the mythology surrounding its most cherished institutions. A Choice Oustanding Academic Title. Winner of the 2005 Ellis W. Hawley Prize from the Organization of American Historians. Winner of the 2005 Lewis Mumford Prize for Best Book in American Planning History. Winner of the 2005 Historic Preservation Book Price from the University of Mary Washington Center for Historic Preservation. Named 2005 Honor Book from the New Jersey Council for the Humanities.
