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Author: Lisa Johnson
Publisher: AMACOM/American Management Association
Published: 2004
Total Pages: 248
ISBN-13: 9780814428009
DOWNLOAD EBOOKThe cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Lynn Peril
Publisher: W. W. Norton & Company
Published: 2002-10-17
Total Pages: 254
ISBN-13: 0393323544
DOWNLOAD EBOOKVividly illustrated with photos of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 45 b&w illustrations. of color.
Author: Cristina L. Hardrich
Publisher: Austin Macauley
Published: 2020-02-27
Total Pages: 32
ISBN-13: 9781645751687
DOWNLOAD EBOOKLisa was having a bad day. Things were not going well since morning, until the time she rode the bus home from school. She was in a bad mood! Her daddy never likes to see Lisa in a bad mood, so he steps in to try and make her smile. Maybe he can even make her laugh. Daddy has a way of making people laugh with silly animal images. If that isn't enough to make someone laugh, his silliness and ability to make himself laugh could cheer anyone up. Will his tactics work for Lisa this time? You will see.
Author: Melanie Salas
Publisher:
Published: 2021-06-02
Total Pages:
ISBN-13: 9781954648548
DOWNLOAD EBOOKOur minds are so powerful and what we choose to think and believe can greatly impact how we feel about ourselves and the world around us. Being happy starts with controlling the message that we speak to ourselves in our heads. "Don't Think of Pink Elephants" is perfect for all ages and opens our minds to the importance of positive thoughts and the power that these messages have over us. Come along on the journey as we explore how to program our brains to find true happiness in this fun light-hearted read!
Author: Jess Keating
Publisher: Dragonfly Books
Published: 2019-07-23
Total Pages: 50
ISBN-13: 1984893963
DOWNLOAD EBOOKIt's Pinkalicious meets Fear Factor in this nonfiction picture book introducing the weirdest, wildest, pinkest critters in the animal kingdom! Some people think pink is a pretty color. A fluffy, sparkly, princess-y color. But it's so much more. Sure, pink is the color of princesses and bubblegum, but it's also the color of monster slugs and poisonous insects. Not to mention ultra-intelligent dolphins, naked mole rats and bizarre, bloated blobfish. Isn't it about time to rethink pink? Slip on your rose-colored glasses and take a walk on the wild side with zoologist Jess Keating, whose other books in the World of Weird Animals series include What Makes a Monster? and Cute as an Axolotl. A New York Public Library Best Book for Kids, 2016 "The 2016 Ambassador to Young People’s Science and Nature books is unquestionably the blobfish." —Shelftalker "Readers will never look at pink the same way." —Publishers Weekly
Author: Daniel H. Pink
Publisher: Penguin
Published: 2011-04-05
Total Pages: 275
ISBN-13: 1101524383
DOWNLOAD EBOOKThe New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2013-02-15
Total Pages: 27
ISBN-13: 280623977X
DOWNLOAD EBOOKThe must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market". This complete summary of the ideas from Lisa Johnson and Andrea Learned's book "Don't Think Pink" shows that very few corporations purposefully attempt to target women to purchase their products, despite the fact that women make or influence 80% of all purchase decisions. Furthermore, those who do target women end up using stereotypical and superficial methods, like offering their product in pink. In their book, the authors reveal the real reasons why women decide to make purchases and the marketing techniques that will really get their attention. By reading this summary, you will understand how to adapt your marketing techniques to target female consumers and avoid clichés. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Don't Think Pink" and discover the secrets to marketing to female consumers.
Author: Lisa Greenwald
Publisher: Abrams
Published: 2011-08-26
Total Pages: 255
ISBN-13: 1613120109
DOWNLOAD EBOOKTwelve-year-old Lucy Desberg is a natural problem-solver. At her family’s struggling pharmacy, she has a line of makeover customers for every school dance and bat mitzvah. But all the makeup tips in the world won’t help save the business. If only she could find a way to make it the center of town again—a place where people want to spend time, like in the old days. Lucy dreams up a solution that could resuscitate the family business and help the environment, too. But will Lucy’s family stop fighting long enough to listen to a seventh-grader? In a starred review, Kirkus said this novel “successfully delivers an authentic and endearing portrait of the not-quite-teen experience,” and Booklist called it “a warm, uplifting debut.” Readers everywhere have responded to Lucy’s independence and initiative—not to mention her great style. F&P level: T F&P genre: RF
Author: Stephanie Kate Strohm
Publisher: HarperCollins
Published: 2012-05-08
Total Pages: 213
ISBN-13: 0547822847
DOWNLOAD EBOOKLibby Kelting had always felt herself born out of time. No wonder the historical romance-reading, Jane Austen-adaptation-watching, all-around history nerd jumped at the chance to intern at Camden Harbor, Maine’s Oldest Living History Museum. But at Camden Harbor Libby’s just plain out of place, no matter how cute she looks in a corset. Her cat-loving coworker wants her dead, the too-smart-for-his-own-good local reporter keeps pushing her buttons, her gorgeous sailor may be more shipwreck than dreamboat — plus Camden Harbor’s haunted. Over the course of one unforgettable summer, Libby learns that boys, like ghosts, aren’t always what they seem.
Author: Scarlett Curtis
Publisher: Penguin UK
Published: 2018-10-04
Total Pages: 384
ISBN-13: 0241366097
DOWNLOAD EBOOK"Brilliant, hysterical, truthful and real. These essays illuminate the path for our future female leaders." - Reese Witherspoon "As a feminist who loves pink, I give this brilliant book of essays an enthusiastic "YES"" - Mindy Kaling You need this book. Funny, powerful and personal writing by women, for women, about what the F word means to them. Every woman has a different story to tell. Reading them all in one book might just change your life. New pink feminists are being announced every week - follow @feminists on Instagram to find out more! Keira Knightley - Gemma Arterton - Bridget Jones (by Helen Fielding) - Saoirse Ronan - Dolly Alderton - Karen Gillan - Alicia Garza - Jameela Jamil - Kat Dennings - Nimco Ali - Beanie Feldstein - Olivia Perez - Amika George - Evanna Lynch - Akilah Hughes - Tanya Burr - Grace Campbell - Alison Sudol - Kiernan Shipka - Elyse Fox - Charlie Craggs - Rhyannon Styles - Skai Jackson - Tasha Bishop - Lolly Adefope - Bronwen Brenner - Dr Alaa Murabit - Trisha Shetty - Jordan Hewson - Amy Trigg - Em Odesser - Emi Mahmoud - Lydia Wilson - Swati Sharma **Published in partnership with Girl Up, the UN women's foundation, royalties will benefit this amazing charity**
