Companies and their customers can save millions every year from fraud, malware and lost productivity if all their users are equipped with basic email safety training. This book addresses this knowledge gap and is written for the non-tech savvy user in mind. Internet security involves all users not just the IT administrator. Topics addressed in the book are: passwords, how to spot a scam, what to do if scammed. The author had been an email consultant for the last 20 years with customers of all sizes from five men teams to government agencies.
For anyone who has grown disenchanted with Microsoft's Internet Explorer web browser, 'Don't Click on the Blue E!' offers help. It gives non-technical users a convenient roadmap for switching to a better web browser -- Firefox. Covering the switch to Firefox, this is a helpful how-to guide.
The purpose of this book is to provide an average computer user with the knowledge that will help them stay safe while online, as well as help them make privacy choices that work for them. My goal is to explain online threats in terms that don't require a technical background to understand. All techno-speak will be limited, and where it cannot be avoided, I will first be explained in common non-computer terms. This book should be accessible to anyone with enough computer knowledge to use Facebook, Twitter, and other social media, do some online shopping, use google to search for cat videos and pay your bills online, all the important stuff. If you are comfortable doing those things, you are in the core demographic for this book. While this book was written with a US consumer in mind, this book will be equally applicable all over the world. There may be an occasional inside joke that folks outside the USA won't understand, but that shouldn't detract anything from the book. What is different about this book is that I'm targeting non-technical folks and I'm explaining the issues and the threats without resulting to scare tactics or threats which seem so prevalent in today's security training. Something called FUD, Fear Uncertainty and Doubt is very prevalent in today information security space. I'm avoiding all FUD in this book. If I were to summarize this book in a few short bullet points, it would be like this: · Don't be clicking on links or attachments in strange, unexpected emails · Don't share your password, like ever · Do use a password manager for all your password · Do use long, unpredictable, and unique passwords for every site. · Do use critical thinking skills and don't be swayed by emotions.
The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
The fastest, easiest, most comprehensive way to learn Adobe Illustrator CS4 Adobe Illustrator CS4 Classroom in a Book contains 15 lessons. The book covers the basics of learning Illustrator and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Learn how to create artwork for illustrations, logos, stationery, page layouts, posters, and integrate with Adobe Flash® movies, Adobe InDesign® layouts, and more! “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
Be Afraid. . . It's a beautiful house--a perfect place to live. To dream. To start a life together. It's the perfect place for so many things, he thinks as he puts on the gloves and reaches for her, enjoying her screams. But today, it's a perfect place to die. Be Very Afraid. . . Steerforth, Connecticut, was once an idyllic, sleepy New England town. But now, the leafy streets and picture-perfect houses have turned shadowy and menacing, every small detail suddenly becoming suspect: lost toys placed carefully on back porches, lights blazing in a house that should be empty, closet doors standing slightly ajar, mysterious flowers wrapped in black tissue paper. And the bodies... Or Else You're As Good As Dead. . . A serial killer has come to Connecticut. He is watching, honing his skills, waiting, for the perfect time to make them pay for what they've done. And when he's through, home will never be sweet again...
The Language of Outsourced Call Centers is the first book to explore a large-scale corpus representing the typical kinds of interactions and communicative tasks in outsourced call centers located in the Philippines and serving American customers. The specific goals of this book are to conduct a corpus-based register comparison between outsourced call center interactions, face-to-face American conversations, and spontaneous telephone exchanges; and to study the dynamics of cross-cultural communication between Filipino call center agents and American callers, as well as other demographic groups of participants in outsourced call center transactions, e.g., gender of speakers, agents' experience and performance, and types of transactional tasks. The research design relies on a number of analytical approaches, including corpus linguistics and discourse analysis, and combines quantitative and qualitative examination of linguistic data in the investigation of the frequency distribution and functional characteristics of a range of lexico/syntactic features of outsourced call center discourse.
