Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
'A searing and stunningly poignant study in what makes us and what breaks us' S. A. Cosby, New York Times bestselling author of Razorblade Tears and Blacktop Wasteland 'A gripping novel about rage and trauma, redemption and damnation, football and family' Steph Cha Friday Night Lights with a Southern Gothic twist - a powerful debut noir for fans of S. A. Cosby and Megan Abbott. In Denton, Arkansas, the fate of the high school football team rests on the shoulders of Billy Lowe, a volatile but talented running back. Billy comes from an extremely troubled home: a trailer park where he is terrorized by his unstable mother's abusive boyfriend. Billy takes out his anger on the field, but when his savagery crosses a line, he faces suspension. Without Billy Lowe, the Denton Pirates can kiss their playoff bid goodbye. But the head coach, Trent Powers, who just moved from California with his wife and two children for this job, has more than just his paycheck riding on Billy's bad behavior. As a born-again Christian, Trent feels a divine calling to save Billy-save him from his circumstances, and save his soul. Then Billy's abuser is found murdered in the Lowe family trailer, and all evidence points toward Billy. Now nothing can stop an explosive chain of violence that could tear the whole town apart on the eve of the playoffs. WINNER OF THE PETER LOVESEY FIRST CRIME NOVEL CONTEST A USA Today Best Book of the Year (So Far) An Amazon Editor's Pick CrimeReads Most Anticipated Books of 2022 New York Post Top Reads for the Week 'Southern noir at its finest, a cauldron of terrible choices and even more terrible outcomes' The New York Times Book Review
At last, the definitive account of the Washington Football Team's championship decade. A must-read for any fan, Hail to the Redskins is full of interviews with key inside sources to vividly re-create the plays, the players, the fans, and the opponents that shaped this unforgettable football dynasty. Based on more than ninety original interviews, here is the rollicking chronicle of the famed Washington Football Teams of the Joe Gibbs years—one of the most remarkable and unique runs in NFL history. From 1981 to 1992, Gibbs coached the franchise to three Super Bowl victories, making the team the toast of the nation’s capital, from the political elite to the inner city, and helping to define one of the sport’s legendary eras. Veteran sportswriter Adam Lazarus masterfully charts the Washington Football Team's rise from mediocrity (the franchise had never won a Super Bowl and Gibbs’s first year as head coach started with a five-game losing streak that almost cost him his job) to its stretch of four championship games in ten years. What makes their sustained success all the more remarkable, in retrospect, is that unlike the storied championship wins of Joe Montana’s 49ers and Tom Brady’s Patriots, the Washington Football Team's Super Bowl victories each featured a different starting quarterback: Joe Theismann in 1983, the franchise’s surprising first championship run; Doug Williams in 1988, a win full of meaning for a majority African American city during a tumultuous era; and Mark Rypien in 1992, capping one of the greatest seasons of all time, one that stands as Gibbs’s masterpiece. Hail to the Redskins features an epic roster of saints and sinners: hard-drinking fullback John Riggins; the dominant, blue-collar offensive linemen known as “the Hogs,” who became a cultural phenomenon; quarterbacks Williams, the first African American QB to win a Super Bowl, and Theisman, a model-handsome pitchman whose leg was brutally broken by Lawrence Taylor on Monday Night Football; gregarious defensive end Dexter Manley, who would be banned from the league for cocaine abuse; and others including the legendary speedster Darrell Green, record-breaking receiver Art Monk, rags-to-riches QB Rypien, expert general managers and talent evaluators Bobby Beathard and Charley Casserly, aristocratic owner Jack Kent Cooke, and, of course, Gibbs himself, a devout Christian who was also a ruthless competitor and one of the sport’s most adaptable and creative coaching minds.
It’s difficult to imagine today—when the Super Bowl has virtually become a national holiday and the National Football League is the country’s dominant sports entity—but pro football was once a ramshackle afterthought on the margins of the American sports landscape. In the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age. America’s Game traces pro football’s grand transformation, from the World War II years, when the NFL was fighting for its very existence, to the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport’s present-day preeminence. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, this is an essential book for any fan of America’s favorite sport.
NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.
The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.
Quentin Jacobson has spent a lifetime loving Margo Roth Spiegelman from afar. So when she cracks open a window and climbs into his life - dressed like a ninja and summoning him for an ingenious campaign of revenge - he follows. After their all-nighter ends, Q arrives at school to discover that Margo has disappeared.
#1 NEW YORK TIMES BESTSELLER • NOW A MAJOR MOTION PICTURE • Look for special features inside. Join the Random House Reader’s Circle for author chats and more. In boyhood, Louis Zamperini was an incorrigible delinquent. As a teenager, he channeled his defiance into running, discovering a prodigious talent that had carried him to the Berlin Olympics. But when World War II began, the athlete became an airman, embarking on a journey that led to a doomed flight on a May afternoon in 1943. When his Army Air Forces bomber crashed into the Pacific Ocean, against all odds, Zamperini survived, adrift on a foundering life raft. Ahead of Zamperini lay thousands of miles of open ocean, leaping sharks, thirst and starvation, enemy aircraft, and, beyond, a trial even greater. Driven to the limits of endurance, Zamperini would answer desperation with ingenuity; suffering with hope, resolve, and humor; brutality with rebellion. His fate, whether triumph or tragedy, would be suspended on the fraying wire of his will. Appearing in paperback for the first time—with twenty arresting new photos and an extensive Q&A with the author—Unbroken is an unforgettable testament to the resilience of the human mind, body, and spirit, brought vividly to life by Seabiscuit author Laura Hillenbrand. Hailed as the top nonfiction book of the year by Time magazine • Winner of the Los Angeles Times Book Prize for biography and the Indies Choice Adult Nonfiction Book of the Year award “Extraordinarily moving . . . a powerfully drawn survival epic.”—The Wall Street Journal “[A] one-in-a-billion story . . . designed to wrench from self-respecting critics all the blurby adjectives we normally try to avoid: It is amazing, unforgettable, gripping, harrowing, chilling, and inspiring.”—New York “Staggering . . . mesmerizing . . . Hillenbrand’s writing is so ferociously cinematic, the events she describes so incredible, you don’t dare take your eyes off the page.”—People “A meticulous, soaring and beautifully written account of an extraordinary life.”—The Washington Post “Ambitious and powerful . . . a startling narrative and an inspirational book.”—The New York Times Book Review “Magnificent . . . incredible . . . [Hillenbrand] has crafted another masterful blend of sports, history and overcoming terrific odds; this is biography taken to the nth degree, a chronicle of a remarkable life lived through extraordinary times.”—The Dallas Morning News “An astonishing testament to the superhuman power of tenacity.”—Entertainment Weekly “A tale of triumph and redemption . . . astonishingly detailed.”—O: The Oprah Magazine “[A] masterfully told true story . . . nothing less than a marvel.”—Washingtonian “[Hillenbrand tells this] story with cool elegance but at a thrilling sprinter’s pace.”—Time “Hillenbrand [is] one of our best writers of narrative history. You don’t have to be a sports fan or a war-history buff to devour this book—you just have to love great storytelling.”—Rebecca Skloot, author of The Immortal Life of Henrietta Lacks
In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.
