Gender, Culture, and Consumer Behavior
Gender, Culture, and Consumer Behavior

Author: Cele C. Otnes

Publisher: Taylor & Francis

Published: 2012-04-27

Total Pages: 484

ISBN-13: 1136463488

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

The Liberty Line
The Liberty Line

Author: Larry Gara

Publisher: University Press of Kentucky

Published: 1996-03-01

Total Pages: 217

ISBN-13: 0813108640

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The underground railroad - with its mysterious signals, secret depots, abolitionist heroes, and slave-hunting villains - has become part of American mythology. But legend has distorted much of the history of this institution, which Larry Gara carefully investigates in this important study. Gara show how pre-Civil War partisan propaganda, postwar reminiscences by fame-hungry abolitionists, and oral tradition helped foster the popular belief that a powerful secret organization spirited floods of slaves away from the South. In contrast to that legend, the slaves themselves had active roles in their own escapes from slave states. They carried out their runs to the North, receiving aid only after they had reached territory where they still faced return under the Fugitive Slave Law. Thus, The Liberty Line places fugitive slaves in their rightful position: the center of their struggle for freedom.

Hispanic Marketing
Hispanic Marketing

Author: Felipe Korzenny

Publisher: Routledge

Published: 2005

Total Pages: 351

ISBN-13: 0750679034

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This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future

The Civil War on the Rio Grande, 1846–1876
The Civil War on the Rio Grande, 1846–1876

Author: Roseann Bacha-Garza

Publisher: Texas A&M University Press

Published: 2019-01-24

Total Pages: 354

ISBN-13: 1623497191

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2020, Texas Historical Commission's Governor's Award for Historic Preservation was awarded to the Community Historical Archaeology Project with Schools (CHAPS) at the University of Texas Rio Grande Valley. This book grew out of the CHAPS program. Runner-up, 2019 Texas Old Missions and Forts Restoration Book Award, sponsored by the Texas Old Missions and Forts Restoration Association (TOMFRA) Long known as a place of cross-border intrigue, the Rio Grande’s unique role in the history of the American Civil War has been largely forgotten or overlooked. Few know of the dramatic events that took place here or the complex history of ethnic tensions and international intrigue and the clash of colorful characters that marked the unfolding and aftermath of the Civil War in the Lone Star State. To understand the American Civil War in Texas also requires an understanding of the history of Mexico. The Civil War on the Rio Grande focuses on the region’s forced annexation from Mexico in 1848 through the Civil War and Reconstruction. In a very real sense, the Lower Rio Grande Valley was a microcosm not only of the United States but also of increasing globalization as revealed by the intersections of races, cultures, economic forces, historical dynamics, and individual destinies. As a companion to Blue and Gray on the Border: The Rio Grande Valley Civil War Trail, this volume provides the scholarly backbone to a larger public history project exploring three decades of ethnic conflict, shifting international alliances, and competing economic proxies at the border. The Civil War on the Rio Grande, 1846–1876 makes a groundbreaking contribution not only to the history of a Texas region in transition but also to the larger history of a nation at war with itself.

Culture and Tourism in a Smart, Globalized, and Sustainable World
Culture and Tourism in a Smart, Globalized, and Sustainable World

Author: Vicky Katsoni

Publisher: Springer Nature

Published: 2021-06-21

Total Pages: 771

ISBN-13: 3030724697

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This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

Investment Strategies in Emerging New Trends in Finance
Investment Strategies in Emerging New Trends in Finance

Author: Reza Gharoie Ahangar

Publisher: BoD – Books on Demand

Published: 2021-04-14

Total Pages: 184

ISBN-13: 1839629657

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Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.

Sistema de gestión de calidad
Sistema de gestión de calidad

Author: Óscar Claret González Ortiz

Publisher: Ecoe Ediciones

Published: 2016-01-01

Total Pages: 377

ISBN-13: 9587713036

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La calidad de un bien o servicio no se decreta: se crea y se produce. La creación y aplicación de un sistema de gestión de calidad basado en las normas ISO 9000 puede servir de guía para asegurar que un bien o servicio ha sido producido con procesos controlados; sin embargo, esto solo no garantiza la calidad. Las normas ISO especifican aquello que “se debe hacer”, pero el “cómo” es la verdadera tarea de quien diseña, documenta e implementa un sistema de gestión de calidad. Este texto es una guía útil para planear el proceso, diseño e implementación del sistema de gestión en una empresa de acuerdo con los requisitos de la norma ISO vigente. El libro contiene capítulos sobre el marco referencial de la norma ISO y conceptos como ingeniería de calidad, mejoramiento continuo, manual de calidad, auditoría interna, auditoría externa y certificación. El texto está actualizado hasta la norma ISO 9001-2015 y contiene referencias útiles a versiones anteriores de la norma. Sistemas de gestión de calidad: Teoría y práctica es un valioso texto guía para la enseñanza de la Calidad en los niveles de pregrado y posgrado en carreras como Ingeniería, Administración de Empresas y Economía, y para empresarios con interés en conocer sobre las normas ISO y los sistemas de gestión.

Warm Weather & Bad Whiskey
Warm Weather & Bad Whiskey

Author: Jerry D. Thompson

Publisher:

Published: 1991

Total Pages: 248

ISBN-13:

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The violence between the two partidos gave rise to the all-powerful Independent Club, the Partido Viejo as it came to be known locally, which dominated Laredo politics for over eighty years and had a major influence on regional, state and even national politics. Jerry Thompson, a historian at Laredo State University known for his work in chronicling the Civil War of the Southwest, has researched the Bota-Guarache confrontation almost entirely from primary sources. He says, "The feud was not sheepmen against cattlemen, homesteaders against ranchers, the unscrupulous against the righteous, or the powerful against the weak. It was a feud between several closely related and powerful families with shifting and often confusing allegiances that cut across racial, religious and class lines.

Mechanisms of Adaptation
Mechanisms of Adaptation

Author: J.R. Spkatch

Publisher: Elsevier

Published: 2014-04-24

Total Pages: 615

ISBN-13: 0323163289

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The Bacteria: Volume VII: Mechanisms of Adaptation explores the mechanisms of bacterial adaptations and covers topics ranging from bacterial spores, cysts, and stalks to nitrogen fixation, bacterial chemotaxis, bacteriophage growth, and the structure and biosynthesis of bacterial cell walls. The roles of appendages and surface layers in adaptation of bacteria to their environment are also considered, along with cell division in Escherichia coli. This volume is comprised of nine chapters and begins with a discussion on the structure, properties, formation, and regulation of spores, cysts, and stalks in actinomycetes, blue-green bacteria, myxobacteria, Bacillus, Azotobacter, and Caulobacter. The reader is then introduced to the biochemistry, regulation, genetics, and evolution of nitrogen fixing in organisms; the receptors involved in bacterial chemotaxis and the nature of the sensing mechanism; the outer membrane of gram-negative bacteria; and bacterial functions involved in nutrient detection and acquisition. The roles played by organelles and surface layers in the adaptation of bacteria to their environment are also examined. The final chapter deals with the regulation of, and coordination between, the multitude of events involved in cell division in Escherichia coli. This monograph will be a useful resource for microbiologists, bacteriologists, biochemists, and biologists.

Antimicrobial Drug Resistance
Antimicrobial Drug Resistance

Author: L Bryan

Publisher: Elsevier

Published: 2012-12-02

Total Pages: 594

ISBN-13: 0323144950

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Antimicrobial Drug Resistance presents information regarding the ability of organisms to resist natural and synthetically derived inhibitors. It presents the view of the authors who made significant contributions to the understanding of resistance. The book focuses on inhibitors classified as antifungal, antiviral, and antimalarial, as well as metal ions. It also covers numerous reactions, which have been genetically and biochemically analyzed in this context. Additionally, some chapters cover resistance plasmids of most of the clinically important bacteria. The book is designed to aid those involved in microbiological and pharmaceutical research on antimicrobial agents, clinical infectious diseases and medical microbiology, teaching microbiology and pharmacology, pharmaceutical marketing, and infection control.