This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy. The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum. This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Time magazine named Bono and Bill and Melinda Gates their "Persons of the Year." The United Nations tapped Angelina Jolie as a goodwill ambassador. Bob Geldof organized the Live8 concert to push the G8 leaders' summit on AIDS and debt relief. What has come to be called "celebrity diplomacy" attracts wide media attention, significant money, and top official access around the world. But is this phenomenon just the latest fad? Are celebrities dabbling in an arena that is out of their depth, or are they bringing justified notice to important problems that might otherwise languish on the crowded international diplomatic scene? This book is the first to examine celebrity diplomacy as a serious global project with important implications, both positive and negative. Intended for readers who might not normally read about celebrities, it will also attract audiences often turned off by international affairs. Celebrities bring optimism and "buzz" to issues that seem deep and gloomy. Even if their lofty goals remain elusive, when celebrities speak, other actors in the global system listen.
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.
This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Inside a U.S. Embassy is widely recognized as the essential guide to the Foreign Service. This all-new third edition takes readers to more than fifty U.S. missions around the world, introducing Foreign Service professionals and providing detailed descriptions of their jobs and firsthand accounts of diplomacy in action. In addition to profiles of diplomats and specialists around the world-from the ambassador to the consular officer, the public diplomacy officer to the security specialist-is a selection from more than twenty countries of day-in-the-life accounts, each describing an actual day on.
"America's network of international relationships is its foremost strategic asset, even as the agency charged with advancing U.S. interests through diplomacy-the Department of State (DOS)-has fallen into a deep and sustained period of crisis," write former diplomats Uzra S. Zeya and Jon Finer. In Revitalizing the State Department and American Diplomacy, they argue that "left unaddressed, the challenges that DOS faces risk causing irreparable damage to America's standing and influence in the world, ability to advance its interests overseas, and security and prosperity at home." The authors note that "despite the decades-long failure to implement essential reforms-and even in the face of sustained hostility from the [Donald J. Trump] administration-diplomacy remains the best tool the United States has to advance its foreign policy interests." "But many of the challenges facing the DOS have existed for decades," they explain. "Deficits in diversity, institutional culture, and professionalization are endemic to the State Department as an institution, and a diminished policy role for career officials persisted under previous administrations." Zeya and Finer identify areas in greatest need of reform and offer the following recommendations for the next secretary of state: Twenty-First-Century Statecraft. The State Department should develop "greater expertise in the range of issues that will be essential to American leadership in the twenty-first century," which include climate change, pandemic disease, shifting global power, economic competitiveness, equity, anticorruption, and technological transformation. Institutional Reform. "Make the State Department a diverse, equitable, and inclusive institution" by underscoring diversity as a national security priority, overcoming a risk-averse culture, delayering and decentralizing decision-making, and bridging the career-noncareer divide. Workforce Expansion. "Urgent attention needs to be devoted to revitalizing the professional path and retention of the current DOS workforce," which has seen "a brain drain of senior talent" and "Civil Service staffing frozen at 2017 levels." The authors suggest greater flexibility in career paths and enabling return, as well as rebooting and expanding training and continuous learning. Beyond the Near Term. "The State Department would also benefit from some longer-term thinking" including amending the Foreign Service Act, implementing unified national security budgeting, and establishing a Diplomatic Reserve Corps. "When properly empowered and entrusted with significant responsibilities, American diplomats play essential roles in consequential outcomes for the country," the authors write. Revitalizing the State Department and restoring diplomacy "means addressing deficiencies in DOS policy focus and capacity, institutional culture, and workforce diversity and flexibility, while laying the groundwork to cement these and other changes through legislation," the authors conclude. Finer was chief of staff and director of policy planning at the U.S. Department of State. He is currently on leave as an adjunct senior fellow at CFR. Zeya is CEO and president of the Alliance for Peacebuilding and previously had a twenty-seven-year diplomatic career.
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.
