Local Marketing for Personal Injury Lawyers

Local Marketing for Personal Injury Lawyers

Author: Casey Meraz

Publisher: Independently Published

Published: 2020-02-07

Total Pages: 110

ISBN-13: 9781660339723

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The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.


Internet Marketing for Personal Injury Attorneys

Internet Marketing for Personal Injury Attorneys

Author: Nick Holliday

Publisher: CreateSpace

Published: 2010-11-19

Total Pages: 142

ISBN-13: 9781456387655

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Internet Marketing for Personal Injury Attorneys will show you how to utilize the internet to compete in the hyper-competitive world of personal injury law. If you're looking for a theoretical overview, you're in the wrong place. This book will show you exactly how to beat your competition on the internet one click at a time. Perhaps equally important, it will tell you what not to do so you can avoid wasting your time following the latest fad of the week. By focusing on your bottom line, Internet Marketing for Personal Injury Attorneys shows you how to make the internet work for you.


Beyond Se Habla Español

Beyond Se Habla Español

Author: Liel Levy

Publisher:

Published: 2021-06-22

Total Pages: 352

ISBN-13: 9781544521671

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The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.


Law Firm SEO

Law Firm SEO

Author: Jason Hennessey

Publisher:

Published: 2021-07-14

Total Pages: 0

ISBN-13: 9781544519371

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If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.


The Lawyer's Guide to Marketing on the Internet

The Lawyer's Guide to Marketing on the Internet

Author: Gregory H. Siskind

Publisher: American Bar Association

Published: 2007

Total Pages: 204

ISBN-13: 9781590318768

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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.


Digital Marketing for Law Firms

Digital Marketing for Law Firms

Author: Shawn Leamon

Publisher: Independently Published

Published: 2021-10-08

Total Pages: 0

ISBN-13:

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Get High-Quality Legal Clients from the Internet-Profitably If you're a law firm, you probably have two primary sources of clients: 1) Referrals: Word of mouth from other professionals, previous clients, and your network 2) Online: Your website, search engines, social media, paid ads, and other online sources This book is about helping you improve your efforts in both of these areas. You will learn: ✓ The most effective digital marketing channels for law firms, and how to use them profitably to get high-quality clients ✓ The #1 digital marketing strategy overlooked by most law firms (and it doesn't cost a dime) ✓ How to use newsletters to build relationships with referral sources and maintain top of mind awareness ✓ Methods to build a user-friendly website that converts prospects into clients ✓ Ways to track your marketing results to maximize your return on investment ✓ and much, much, more... The author, Shawn Leamon, is Chief Strategist at LaGrange Marketing, a digital marketing firm focused on helping lawyers grow their firms. Here's one of the dozens of reviews from law firm owners: "My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn't stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He's also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!"


How to Build and Manage a Personal Injury Practice

How to Build and Manage a Personal Injury Practice

Author: K. William Gibson

Publisher: American Bar Association

Published: 2006

Total Pages: 206

ISBN-13: 9781590316733

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This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.


Intake Specialists

Intake Specialists

Author: Harlan Schillinger

Publisher:

Published: 2015-05-04

Total Pages:

ISBN-13: 9780996360005

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This books focuses on the team, the unsung heroes of your business, the individuals who are communicating with your prospects, clients and patients by telephone. These people are also known as the first impressions director, the front desk, the receptionist, the sales team, customer service and the call center. Our goal is to shine a bright light on the team so that the business owner, CEO, COO -- from the top down -- is reminded how critical these individuals are to their bottom line.