Digital Marketing For Dummies
Digital Marketing For Dummies

Author: Ryan Deiss

Publisher: John Wiley & Sons

Published: 2020-08-25

Total Pages: 368

ISBN-13: 1119660505

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Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Beginners Guide to Digital Marketing
Beginners Guide to Digital Marketing

Author: Romuald Andrade

Publisher: CreateSpace

Published: 2015-05-17

Total Pages: 190

ISBN-13: 9781514263730

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The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed... If you want to increase the reach of your service... If you understand the value of a marketing program that's both comprehensive and simple to put into practice... you owe it to yourself to read Beginners Guide to Digital Marketing.

Digital Marketing for Beginners 2020
Digital Marketing for Beginners 2020

Author: Oliver J. Rich

Publisher: Independently Published

Published: 2019-11-30

Total Pages: 154

ISBN-13: 9781713455035

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Are you confident that your online business will succeed, or is this a 'roll the dice' situation for you? You probably have your business idea and plan set. Your goals and targets are in line, and you are ready to launch your business. But, on a scale of 1 to 10, what's your confidence level? Well, Digital Marketing for Beginners 2020 is the solution to your worries. Every entrepreneur's greatest fear is launching an amazing venture and failing. This handbook is here to get you prepared and help you take a leap of confidence into the business world, by giving you the most essential tips to succeeding online. Whether you offer products or services, this handbook analyzes the ultimate digital marketing tools and methods that'll take your brand to another level. From social media marketing to mobile app marketing and many more, you get to peep into the world's most powerful online business tools and tips that can take your sales beyond your set annual targets. This handbook is also favorable for those who started their businesses and feel as though they are tanking. It's also for those making money, but are struggling to achieve their sales targets, and those looking to rebrand themselves to tap into a vast market. No matter where you are in your business journey, a digital marketing tip will go a long way. What makes this handbook more worth it is that it does not only talk about marketing methods, but also gives a guideline on getting started as an online business, branding yourself, checking your performance, and growing from the experiences and lessons you learn on the way. One thing is certain, starting a business, whether online or a physical one, is not an easy task. If you're not ready to launch a business, you can always start with marketing other people's businesses. Becoming a digital marketer and acquiring that first-hand knowledge and experience will give you more confidence to start your own. That's why this handbook has analyzed for you a bunch of career paths to take in the digital marketing industry: all exciting and well paying. So, before you make that big step into your business venture, download a copy of the Digital Marketing for Beginners 2020 handbook, and let your business stand out among your competitors. Inside you will find: Career profiles in digital marketing that you can take up and make a living Understand the role of a digital marketer and how that will boost your online business How to craft a marketing strategy that attracts sales and builds your brand faster Ways to analyze your competitors and apply their valuable business tricks Methods of targeting clients, acquiring them, and keeping them coming back The various social media tools for advertising. Take a look at the 3 most popular social media platforms for businesses How to re-brand and sell products and services. Branding is more than getting the right logo Analyze 8 types of digital marketing How to track your marketing efforts using Google Analytics If you are ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success. You can do work that matters for people who care. This book shows you the way. Get a copy of this book NOW and start applying the principles of Digital Marketing today!

Trust Me, I'm Lying
Trust Me, I'm Lying

Author: Ryan Holiday

Publisher: Penguin

Published: 2013-07-02

Total Pages: 354

ISBN-13: 1591846285

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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Digital Marketing QuickStart Guide
Digital Marketing QuickStart Guide

Author: Benjamin Sweeney

Publisher: ClydeBank Media LLC

Published: 2022-04-25

Total Pages: 343

ISBN-13: 1945051469

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THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

The Tools and Modules of Digital Marketing
The Tools and Modules of Digital Marketing

Author: Vishaw Deepak

Publisher:

Published: 2020-06-27

Total Pages: 166

ISBN-13: 9789352682256

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The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan

Digital Marketing for Beginners 2024
Digital Marketing for Beginners 2024

Author: Joseph Wallis

Publisher: Independently Published

Published: 2024-04-26

Total Pages: 0

ISBN-13:

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Embark on your digital marketing journey with our comprehensive guide tailored for beginners in 2024. Dive into the dynamic world of online marketing and unlock the secrets to success. Whether you're a small business owner, aspiring marketer, or curious enthusiast, this Book equips you with the essential knowledge and practical strategies to thrive in today's digital landscape. Discover proven techniques to elevate your online presence, attract your target audience, and maximize your ROI. From social media marketing and search engine optimization to email campaigns and content creation, this guide covers it all. Learn how to harness the power of digital platforms effectively and turn your passion into profit. Our expertly crafted content simplifies complex concepts, making it easy for beginners to grasp and implement. Gain insights from industry professionals, case studies, and real-world examples that illustrate best practices and pitfalls to avoid. With actionable tips and step-by-step guides, you'll build a solid foundation in digital marketing and set yourself up for success. Empower yourself with the knowledge to navigate the ever-changing digital landscape confidently. Whether you're looking to kickstart your career, grow your business, or simply expand your skill set, this Book is your ultimate companion on the journey to digital marketing mastery in 2024 and beyond. Bullet Points: MASTER THE BASICS: Lay a strong foundation with fundamental digital marketing concepts. Learn SEO, social media, email marketing, and more. STRATEGIZE EFFECTIVELY: Develop targeted marketing strategies tailored to your audience and business goals. LEVERAGE SOCIAL MEDIA: Harness the power of platforms like Facebook, Instagram, and LinkedIn to engage with your audience and drive conversions. OPTIMIZE YOUR WEBSITE: Improve your online presence and visibility with SEO techniques that boost your website's ranking on search engines. CREATE ENGAGING CONTENT: Craft compelling content that resonates with your audience and compels them to take action. TRACK PERFORMANCE: Monitor and analyze your marketing efforts to refine strategies and maximize ROI. STAY UPDATED: Stay ahead of the curve with the latest trends, tools, and technologies shaping the digital marketing landscape.

Digital Marketing Strategy
Digital Marketing Strategy

Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

Published: 2016-05-03

Total Pages: 344

ISBN-13: 0749474718

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Mad Genius
Mad Genius

Author: Randy Gage

Publisher: Penguin

Published: 2016-01-19

Total Pages: 242

ISBN-13: 0698198654

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Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance. Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them. Get ready to think different.

Marketing For Dummies
Marketing For Dummies

Author: Jeanette Maw McMurtry

Publisher: John Wiley & Sons

Published: 2022-09-30

Total Pages: 407

ISBN-13: 1119894891

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Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.