Tech Giants and Digital Domination
Tech Giants and Digital Domination

Author: Caleb Bissinger

Publisher: Greenhaven Publishing LLC

Published: 2017-07-15

Total Pages: 178

ISBN-13: 1534501258

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Are tech giants the new robber barons of the digital age? Many governments and ordinary people are increasingly uncomfortable with the monopolistic might a small number of tech companies are amassing, the taxes they are avoiding, the data they are collecting, the privacy they are undermining, and the way they are functioning as “extraterritorial” powers beholden to no state and to no citizen or consumer. All sides of this super-charged debate are represented here—from those of the chieftains of Silicon Valley and EU regulators to FBI counterintelligence agents, scrappy open-source programmers, and ordinary computer users and digital consumers—in an effort to illuminate the digital world we currently inhabit, the limits of its freedoms, and who owns and controls its future.

Digital Domination: How to Build a High-Performing Marketing Organization in the Digital Age
Digital Domination: How to Build a High-Performing Marketing Organization in the Digital Age

Author: Chris Thompson

Publisher: Chris Thompson

Published: 2023-04-30

Total Pages: 60

ISBN-13:

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Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.

Title: Digital Mastery: Unveiling Unique Strategies for Digital Domination
Title: Digital Mastery: Unveiling Unique Strategies for Digital Domination

Author: Abidur Rahman

Publisher: Ocleno

Published: 2023-10-04

Total Pages: 24

ISBN-13:

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Dive into the Digital Revolution: A Comprehensive Guide to Digital Marketing Strategy" is your passport to navigating the dynamic and ever-evolving landscape of digital marketing. In this meticulously crafted guidebook, you will embark on a transformative journey through the realms of social media, SEO, content marketing, email campaigns, influencer partnerships, and more. Written by experts, this book provides a masterclass in digital marketing, unveiling the secrets behind successful online campaigns and customer engagement. Discover the art of crafting compelling brand narratives, the science of optimizing search engine rankings, and the strategies for harnessing the power of social media platforms. Explore the nuances of influencer marketing, learn the intricacies of email campaigns, and unravel the mysteries of content creation that captivates audiences. With in-depth chapters, practical case studies, and actionable insights, this book equips you with the tools and knowledge needed to create impactful digital marketing strategies. Whether you're a seasoned marketer seeking to sharpen your skills or a newcomer to the digital landscape, this book offers a comprehensive roadmap to success. Embrace the power of data-driven decision-making, leverage the latest tools and techniques, and build authentic connections with your audience. Prepare to elevate your digital marketing game, enhance your brand's online presence, and drive meaningful engagement. "Dive into the Digital Revolution" is not just a book; it's your essential guide to conquering the digital realm and achieving lasting success in the competitive world of online marketing. Embark on this journey and unlock the limitless possibilities of the digital age.

Digital Dominance
Digital Dominance

Author: Martin Moore

Publisher: Oxford University Press

Published: 2018

Total Pages: 441

ISBN-13: 0190845120

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Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Digital Dominance
Digital Dominance

Author: Martin Moore

Publisher: Oxford University Press

Published: 2018-05-08

Total Pages: 441

ISBN-13: 0190845139

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Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Managing the Digital Workplace in the Post-Pandemic
Managing the Digital Workplace in the Post-Pandemic

Author: Fahri Ӧzsungur

Publisher: Taylor & Francis

Published: 2022-10-31

Total Pages: 237

ISBN-13: 1000784681

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Managing the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual. This text covers a wide range of themes in this fast-developing field, including: The effect of the pandemic on the digital workplace Gender and cyberbullying in the context of the digital workplace Digital ergonomics and productivity Digital conflict management

Digital Humanism
Digital Humanism

Author: Christian Fuchs

Publisher: Emerald Group Publishing

Published: 2022-09-19

Total Pages: 273

ISBN-13: 1803824190

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Digital Humanism explores how Humanism can help us to critically understand how digital technologies shape society and humanity, providing an introduction to Humanism in the digital age.

Digital Democracy and the Digital Public Sphere
Digital Democracy and the Digital Public Sphere

Author: Christian Fuchs

Publisher: Taylor & Francis

Published: 2022-11-30

Total Pages: 321

ISBN-13: 1000801470

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This sixth volume in Christian Fuchs' Media, Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy, the digital public sphere, digital alienation, sustainability in digital democracy, journalism and democracy, public service media, the public service Internet, and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2.0, a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall, the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies, cultural studies, communication studies, political science, sociology, Internet research, information science, as well as related disciplines.

Marxist Humanism and Communication Theory
Marxist Humanism and Communication Theory

Author: Christian Fuchs

Publisher: Routledge

Published: 2021-03-16

Total Pages: 204

ISBN-13: 100034553X

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This book outlines and contributes to the foundations of Marxist-humanist communication theory. It analyses the role of communication in capitalist society. Engaging with the works of critical thinkers such as Erich Fromm, E. P. Thompson, Raymond Williams, Henri Lefebvre, Georg Lukács, Lucien Goldmann, Günther Anders, M. N. Roy, Angela Davis, C. L. R. James, Rosa Luxemburg, Eve Mitchell, and Cedric J. Robinson, the book provides readings of works that inform our understanding of how to critically theorise communication in society. The topics covered include the relationship of capitalism, racism, and patriarchy; communication and alienation; the base/superstructure-problem; the question of how one should best define communication; the political economy of communication; ideology critique; the connection of communication and struggles for alternatives. Written for a broad audience of students and scholars interested in contemporary critical theory, this book will be useful for courses in media and communication studies, cultural studies, Internet research, sociology, philosophy, political science, and economics. This is the first of five Communication and Society volumes, each one outlining a particular aspect of the foundations of a critical theory of communication in society.

Digital, Political, Radical
Digital, Political, Radical

Author: Natalie Fenton

Publisher: John Wiley & Sons

Published: 2016-09-26

Total Pages: 232

ISBN-13: 1509511709

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Digital, Political, Radical is a siren call to the field of media and communications and the study of social and political movements. We must put the politics of transformation at the very heart of our analyses to meet the global challenges of gross inequality and ever-more impoverished democracies. Fenton makes an impassioned plea for re-invigorating critical research on digital media such that it can be explanatory, practical and normative. She dares us to be politically emboldened. She urges us to seek out an emancipatory politics that aims to deepen our democratic horizons. To ask: how can we do democracy better? What are the conditions required to live together well? Then, what is the role of the media and how can we reclaim media, power and politics for progressive ends? Journeying through a range of protest and political movements, Fenton debunks myths of digital media along the way and points us in the direction of newly emergent politics of the Left. Digital, Political, Radical contributes to political debate on contemporary (re)configurations of radical progressive politics through a consideration of how we experience (counter) politics in the digital age and how this may influence our being political.