Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

Author: Azman, Norhidayah

Publisher: IGI Global

Published: 2024-10-03

Total Pages: 422

ISBN-13:

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In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Management of Water, Energy and Bio-resources in the Era of Climate Change: Emerging Issues and Challenges
Management of Water, Energy and Bio-resources in the Era of Climate Change: Emerging Issues and Challenges

Author: N. Janardhana Raju

Publisher: Springer

Published: 2014-10-06

Total Pages: 375

ISBN-13: 3319059696

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Given our rapidly growing population, the need for judicious management of essential natural resources is becoming a major challenge for planners, managers and scientists/researchers. This book presents a multidisciplinary approach to managing water, energy and bio-resources, described in papers contributed by distinguished scientists and academics working at reputed universities and institutions around the globe. It includes 28 chapters grouped into three sections: Water Resources Management; Energy and Bio-resources Management; and Climate and Natural Resources Management, examining case studies from all over the world. These contributions address current challenges, offering modern techniques for managing these resources in various geographical regions. This volume will provide a valuable asset for researchers and students, managers, environmentalists, hydrologists, water resource and energy managers, governmental and other regulatory bodies dealing with water, energy and bio-resources.

Exploring Theatre
Exploring Theatre

Author: McGraw Hill

Publisher: McGraw-Hill Education

Published: 1996-01-01

Total Pages: 0

ISBN-13: 9780314070166

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Exploring Theatre is an excellent introductory text for developing beginning theatre students and their appreciation for the theatre arts. Using Exploring Theatre, you can: Spark the creative spirit by exploring a wide range of performance skills and techniques Explore all aspects of the production process; acting, directing and producing, technical production, and set construction Provide historical and cultural perspective with Our Theatre Heritage content.